Find Your Niche As A Brand Specialist (5-Step Strategy)
What's up brand builders Stephen Houraghan here at.
BrandMasterAcademy.com and in this video you're going to learn how to find your niche as a branding specialist so you can get crystal clear on what you do and who you do it for and become the obvious choice for your brand new clients.
Now if you're new to the channel and you want to build brands that go beyond the visuals and the logo using strategy psychology and creative thinking then you're in the right place hit that subscribe button and the notification bell if you want to fast track your results make sure you grab the pro brand strategy blueprint it's a free download.
And the link is in the description now i got a question the other day in the facebook group if you're not part of the facebook group go and search brand strategy community or get the link in the description below we're getting hundreds of new members per week but i got a question the other day which is a common one and it was along the lines of help i can't find my niche what do i do and look i get it you know when you sit down to find your niche for the first time it is pretty daunting.
And you know there's also that added element of thinking that you're closing the door to all this other business by picking a particular niche but it is really important when it comes to positioning because you become more relevant to a group of people now the trick is finding what niche to pick and i'm going to show you in three simple steps how you can do exactly that step number one list what you do now this might seem like a simple one but if you're in branding chances are you do plenty of things you might do design you might do ux design ui design you might do copywriting.
You might even build websites you might do some development you might do strategy or messaging there might be a lot of different things that you do so take the time and write down every single task that you do leave no stone unturned and write everything down step number two list who you could do it for so what you want to do here is create an exhaustive list of industries.
And that would include sub industries as well so for example.
The hospitality industry could also include food and beverage it could include a brewery or a winery or some kind of accommodation the point is is that there are many many different industries out there so take the time with this really exhaust.
The list and get down as many industries as you can find step number three list the unique ways you could deliver your service now there are many different ways that you can do this you really need to get creative here but there are very slight nuances that you can use to offer your services different to your competitors.
You can combine a certain number of tasks to offer a unique service or a unique package to your audience.
You could give them a unique experience you could offer coaching.
In what you do you could do done for you service or done with you service there are a lot of different ways that you can take what you do put a little slant on it put a little twist on it and create something completely new step number four filter your list with these three questions what do i love to do what am i good at.
And what is the most profitable thing to do they are the three questions that you need to filter all three lists with so go back through and find everything that you have listed and filter it through those three questions what do i love to do what am i really good at and what is the most profitable and step number five score your list so take every item that has been tagged and give them a score out of ten so do you love it do you super duper love it if so give it a 10 if you love it just a little bit give it a one is it profitable is it really really profitable if so give it a 10 if it's a little bit profitable give it.
A one so take all of those items that have been tagged give them a score out of 10 and then you have a list of elements that you can start to mix and match and combine and i guarantee you if you take the time with this if you go through each and every one of these steps in the methodical way that.
I've given you here you'll have a list of niches that.
You can go after now listen i know this isn't easy when you first sit down to do it because.
I crossed that bridge before and i didn't have any kind of methodical process and as most people do i sat down i thought to myself what can i niche in and gave it a few minutes thought and then i put it into the too hard basket and it stayed there for a long long time and i know that a lot of people do the same thing they give it maybe two to three minutes thought.
About what could i actually niche him where could i position myself and then believe that it's too hard and it goes into the too hard basket but if you do take the time to go through this methodical process if you give it the time it deserves then you can get the elements.
That you need to really go after a niche that you can go out and call your own so take that time really take the time to go through each and every one of these steps because.
It will be worth it you will find that there are so many different directions that you can go and once you find one that you can call your own that's when you can start to put in the effort to build your reputation and become known in that space.
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