How to change my Google Search result snippet? | Search for Beginners Ep 10
When your website appears on Google search results, Google search shows a snippet, or a title and short description. As the first interaction between your website and potential customers, the snippet is the primary piece of information used to decide which result to click on. So its important to take the time to add relevant titles and descriptions. What's a good title? Page titles should concisely describe what you have to offer.
A good title describes what you offer. Like "Sporty kids clothes" for an online kids clothing boutique. A good description should provide a one or two sentence summary of the content on the page. Like "Browse through a variety of clothing for all your kids activities," for a catalog page that showcases all of your site's sporty kids clothing.
You'll want to avoid vague terms like using "Home" for your home page.
And excessively long titles, as they may be truncated in search results. Also, you want to use descriptive terms in your title. But don't be repetitive or use excessive synonyms. This doesn't help users and could look spammy to Google and to potential users. Using different titles for different pages is important as it helps inform the user of where they are on your site.
If you must use the same title, consider using different snippets for each page to help distinguish them from one another on search results.
Many content management systems allow you to update the title of a page to better reflect its actual content. Now, let's talk about description or snippets. Snippets are automatically created by Google to emphasize the contents on a page that best relates to a user's specific search. This means that a page might show different snippets for different searches.
Note that Google will try to pick a relevant helpful title and description. As a website owner, you have two main ways of influencing your snippet content. Rich results and meta-description tags. Note that Google will try to pick a relevant helpful title.
Even if you give all your pages a title and description, Google might choose alternatives depending on the query the user entered.
This video will continue to focus on meta-tag descriptions. If you'd like to learn about rich snippets, click the video link in the description below. Good descriptions are short and relevant summaries of what a particular page is about. Think of them as a pitch to convince a potential customer to visit your website. There is no limit to how long a meta-description can be, but the search result snippets are truncated as needed.
The meta-description doesn't need to be in sentence format. For example, product pages may display product details, price, or manufacturer. News or blog postings may list the author or date of publication. Similar to titles, every page on your website should have a meta-description that is distinctive and relevant to that page. If you don't have time to create a unique description for every single page, try to prioritize your content.
At the very least, create a description for the home page and popular pages. If you use a content management system, you may also be able to generate descriptions dynamically and automatically from your page content.
You can check what Google displays for your website by entering a query and the name of your website and search. Note that the title and snippet shown can vary for different queries. Depending on what method you used to create your website, you can adjust the titles and meta-descriptions.
In most content management systems, you can give each page a short meta-description and a title. When in doubt, contact your platform with any questions you may have. If your website was built from scratch, without the use of any content management system or other platforms, you can change the title and meta-description in the HTML source itself. Or within the scripts that generate the pages. Look for areas where you can change the title text between the appropriate HTML title tags.
and , within the element of the page. To edit the description, edit the text inside the content field of the meta-description tag, like this.
If your HTML does not have and tags, or meta-name description tags already, you can add them in between the and tags. If you'd contracted someone to build your website for you, they should be able to change your titles and meta-tag descriptions on their end easily. Remember, the person who understands your business and marketing strategy best should be the one providing the title and description.
Thank you for watching. And look out for the last episode in the Search for Beginners series about adding and changing your information to Google My Business..
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Sunday, May 15, 2022
How to Write the Perfect Title Tag to Increase Your Click Through Rate (CTR)
How to Write the Perfect Title Tag to Increase Your Click Through Rate (CTR)
Your title tag is the main thing standing between Google SERPs and your website. And if you can't get people to click through, then you can't get any website traffic. So today, we're going to be talking about crafting the perfect title tag to increase your click-through rate that will lead to more traffic and maybe...
Just maybe... higher Google rankings. Stay tuned.
What's up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, today is all about title tags. And it may not sound like the most exciting topic, but if there's one skill that you can master in SEO copywriting, then the title tag would be somewhere way up there. So let's get to it.
So what is a title tag? A title tag is HTML markup that specifies the title of a web page. And the two most common places that you'll see it is in Google search engine results pages and in your browser tab. Your title tag is important because it influences your click-through rate in Google search results.
And for quite some time, SEOs have hypothesized that higher click-through rates can increase your rankings.
And it makes sense why a lot of people share this belief. For example, let's assume that there are 10 results for a search query and 100% of the clicks go to result #5. And if everyone is clicking on the same result, then that may tell Google that the page serves search intent the best, right? So why not rank that page higher up? Now, whether you believe this theory or not, it's always a good idea to optimize for click-through rates because more clicks equals more traffic.
And more traffic equals more customers, which is why our goal is to increase your click-through rate. Now, to create this tutorial in as systematic of a way as possible, let's set a few general guidelines. First, we want to create something that's click-worthy and not clickbait. And this goes beyond the user's happiness. Creating clickbait headlines is going to do you more harm than good because of something called pogo-sticking.
This is when a user clicks a result in Google SERP and then immediately goes back to the search results page. We don't know exactly how big this behavioral metric may be, but logically speaking, it tells us that search intent likely wasn't met. Instead, the title should descriptively reflect what the page is about. Second guideline. Try and keep your title within 50-60 characters.
Now, Google SERPs actually work in pixels, but this length should help you avoid truncation in the search results pages. And you can use a SERP preview tool like this one from Portent or Yoast SEO plugin if you use WordPress. The third guideline is to either write in sentence case or title case. So, sentence case would have a capital letter on the first word, and title case is when the first letter of each word is capitalized. Now, I have never seen a Top 10 ranking page with a title tag with all caps like this: HOW TO MAKE A WEBSITE: THE ULTIMATE GUIDE Alright, now that the general stuff is out of the way, let's get into Keyword Optimization.
Pages don't rank for just a single keyword. They actually rank for hundreds or even thousands of other long-tail variations. In our study on 3 million random search queries, we found that the average #1 ranking page will also rank in the Top 10 for nearly 1,000 other relevant keywords. So rather than focusing on a singular keyword, we can actually target other long-tail phrases within the broader topic without keyword stuffing. And this can be done by using modifier keywords.
A modifier keyword is an add-on to a base keyword. So for example, if you wanted to rank for "best headphones," then you could add "the" before the phrase, or add the current year to the end.
Or both. So let's get into a simple keyword research process. First, we need to identify the head term or parent topic of our target keyword.
So I'll go to Ahrefs Keywords Explorer tool and type in "which headphones should I buy." Next, I'll scroll down to the top 10 SERPs where I'll be looking for a couple of things. First, I'm going to scan through the "Top Keyword" column to see what our "head term" should be. And you'll see that the first two results are actually ranking for "best headphones," which tells us that we can target this phrase and still rank for our original query "which headphones should I buy." So I'll click through to "best headphones," which will show us the metrics for our new keyword target.
Scrolling back down to the SERPs, we can analyze the types of pages that are ranking for our target keyword. And you can see that the majority of them look like blog posts that are all current guides and mostly follow the list-style post.
Next, let's go to the "Phrase Match" report and find some long-tail variations for this topic. Since there are nearly 13,000 keywords, we'll want to narrow down this list to relevant modifier keywords. So let's use the "Include" search box and search for common add-ons like "the," "buy," "for," and the current year, separated by commas.
Next, I'll set the dropdown to "Any," which will show us keywords that include any of these keywords in a list. Now you can see a few great ideas like using 2018, or taking a niche angle like "for running," "for gaming," and so on. Before you decide to choose any of these, it's vital that you assess search intent by looking at the SERP overview for the individual keywords. For example, clicking on the SERP button for "best headphones 2018" will show that "best headphones" is still the top keyword for the majority of the search results. But if we click on the SERP overview for "best headphones for running," you'll see that this is a more specific topic in itself that would likely require a different post.
Finally, "the best headphones" will show that the parent keyword again is "best headphones," for most results, which would qualify the keyword as a good long-tail variation and modifier keyword to use. Boom. So now we know that we can target these 3 keywords all within the same title without overdoing it since they flow naturally together. So the base of our title might be "The Best Headphones 2018." Now, this title isn't exactly "click-worthy," so let's put our heads together and take this title one step further.
Start by asking yourself: What makes my content unique? A few qualities to consider would be depth, quantity, speed, freshness, and brand. And it's important that you choose your qualities thoughtfully because it can define the angle you take when creating your content. For example, if it's an intimidating or lengthy task, then you might use a title like: "How to Make a Bookshelf From Scratch in Under 15 Minutes." But if it's complicated, then we can change this part to "Step-By-Step Guide." If it requires freshness, then use the current month or year, like we did in our "Best Headphones 2018" example.
Finally is brand. And brands can bring instant recognition and trust. So for example, "17 Best Headphones from Bose, Sennheiser, and More" might be attractive. Now looking through the top 10 Google rankings for our example keyword "best headphones," you can see that freshness is a common quality that these articles share.
So we'll take the freshness angle and sprinkle in a bit of depth. Again, our base title was "The Best Headphones 2018." So I'll change this to 27 Of The Best Headphones in 2018 (Reviewed and Rated). Another way to approach this is to tackle a pain point within your title. So we could change this to "27 Of The Best Headphones in 2018 That Won't Break the Bank," since price tends to be a common pain point when shopping for high-end tech.
You can also use power words to bring life to the topic like "27 Of The Best Headphones With Hair Raising Sound," or "Mind-Blowing" or "Flawless", or whatever power word best describes your content. Okay great! By now, you should know how to create a mind-blowing and hair-raising title.
But here's the thing: your title tag isn't really going to impact CTR from an SEO perspective until you reach the top 10. And that's because most people don't click to page 2 of Google search results.
So rather than rehashing other tutorials we already have on ranking on page one of Google, I want to show you how and what you should do to optimize for CTR once you are on the first page of Google. The first thing is to log in to your Google search console and go to the Performance Report. Next, click on Average CTR and Position, which will change the columns view for the data below. Now, we'll want to narrow in on queries that rank high enough and should be producing clicks. So I'll set a position filter and set the drop-down here to "Smaller than." And for value, I prefer to analyze pages that rank in the top 5 positions to get a better picture of low CTR queries.
Next, I'll sort by CTR in ascending order. Now, what I'm looking for here are keywords that get a decent number of impressions, are not producing many clicks, and the keyword is a match or a close variant to our pages' keyword target. The one that stands out to me is this one for the keyword "internet marketing strategies." It's had a good number of impressions, but attracts less than 1% of clicks, despite being in a top 3 ranking position.
And the reason why this one stands out so much is because this is the exact query that we were targeting in our article. So this would be an article that I'd want to look at in greater detail. And by greater detail, that would involve assessing whether we're meeting the search intent, which we can do by looking at the top 10 SERP.
I would also look at the search volume trends and clicks data, which you can see using Keywords Explorer tool. And if everything looks fine, then I'd go ahead and try another title to attract more clicks, while accurately describing what the article is about.
Now, an important takeaway here is that marginal increases in your click-through rate can result in massive gains. So for example, taking this page from sub 1% to just 2%, which is still below average, would more than double the traffic to this page from that single keyword alone. So if you want one actionable takeaway to get more organic traffic, then go to your Google Search Console, run through this process, and you may be able to find some low-hanging traffic opportunities right away.
Now, if you found this video helpful, then make sure to like, share and subscribe for more actionable SEO and marketing tutorials. And if you have an awesome tip that you'd like to share on titles or increasing CTR, then leave a comment below and I'd love to hear from you.
So keep grinding away and I'll see you in the next tutorial..
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Your title tag is the main thing standing between Google SERPs and your website. And if you can't get people to click through, then you can't get any website traffic. So today, we're going to be talking about crafting the perfect title tag to increase your click-through rate that will lead to more traffic and maybe...
Just maybe... higher Google rankings. Stay tuned.
What's up SEOs? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now, today is all about title tags. And it may not sound like the most exciting topic, but if there's one skill that you can master in SEO copywriting, then the title tag would be somewhere way up there. So let's get to it.
So what is a title tag? A title tag is HTML markup that specifies the title of a web page. And the two most common places that you'll see it is in Google search engine results pages and in your browser tab. Your title tag is important because it influences your click-through rate in Google search results.
And for quite some time, SEOs have hypothesized that higher click-through rates can increase your rankings.
And it makes sense why a lot of people share this belief. For example, let's assume that there are 10 results for a search query and 100% of the clicks go to result #5. And if everyone is clicking on the same result, then that may tell Google that the page serves search intent the best, right? So why not rank that page higher up? Now, whether you believe this theory or not, it's always a good idea to optimize for click-through rates because more clicks equals more traffic.
And more traffic equals more customers, which is why our goal is to increase your click-through rate. Now, to create this tutorial in as systematic of a way as possible, let's set a few general guidelines. First, we want to create something that's click-worthy and not clickbait. And this goes beyond the user's happiness. Creating clickbait headlines is going to do you more harm than good because of something called pogo-sticking.
This is when a user clicks a result in Google SERP and then immediately goes back to the search results page. We don't know exactly how big this behavioral metric may be, but logically speaking, it tells us that search intent likely wasn't met. Instead, the title should descriptively reflect what the page is about. Second guideline. Try and keep your title within 50-60 characters.
Now, Google SERPs actually work in pixels, but this length should help you avoid truncation in the search results pages. And you can use a SERP preview tool like this one from Portent or Yoast SEO plugin if you use WordPress. The third guideline is to either write in sentence case or title case. So, sentence case would have a capital letter on the first word, and title case is when the first letter of each word is capitalized. Now, I have never seen a Top 10 ranking page with a title tag with all caps like this: HOW TO MAKE A WEBSITE: THE ULTIMATE GUIDE Alright, now that the general stuff is out of the way, let's get into Keyword Optimization.
Pages don't rank for just a single keyword. They actually rank for hundreds or even thousands of other long-tail variations. In our study on 3 million random search queries, we found that the average #1 ranking page will also rank in the Top 10 for nearly 1,000 other relevant keywords. So rather than focusing on a singular keyword, we can actually target other long-tail phrases within the broader topic without keyword stuffing. And this can be done by using modifier keywords.
A modifier keyword is an add-on to a base keyword. So for example, if you wanted to rank for "best headphones," then you could add "the" before the phrase, or add the current year to the end.
Or both. So let's get into a simple keyword research process. First, we need to identify the head term or parent topic of our target keyword.
So I'll go to Ahrefs Keywords Explorer tool and type in "which headphones should I buy." Next, I'll scroll down to the top 10 SERPs where I'll be looking for a couple of things. First, I'm going to scan through the "Top Keyword" column to see what our "head term" should be. And you'll see that the first two results are actually ranking for "best headphones," which tells us that we can target this phrase and still rank for our original query "which headphones should I buy." So I'll click through to "best headphones," which will show us the metrics for our new keyword target.
Scrolling back down to the SERPs, we can analyze the types of pages that are ranking for our target keyword. And you can see that the majority of them look like blog posts that are all current guides and mostly follow the list-style post.
Next, let's go to the "Phrase Match" report and find some long-tail variations for this topic. Since there are nearly 13,000 keywords, we'll want to narrow down this list to relevant modifier keywords. So let's use the "Include" search box and search for common add-ons like "the," "buy," "for," and the current year, separated by commas.
Next, I'll set the dropdown to "Any," which will show us keywords that include any of these keywords in a list. Now you can see a few great ideas like using 2018, or taking a niche angle like "for running," "for gaming," and so on. Before you decide to choose any of these, it's vital that you assess search intent by looking at the SERP overview for the individual keywords. For example, clicking on the SERP button for "best headphones 2018" will show that "best headphones" is still the top keyword for the majority of the search results. But if we click on the SERP overview for "best headphones for running," you'll see that this is a more specific topic in itself that would likely require a different post.
Finally, "the best headphones" will show that the parent keyword again is "best headphones," for most results, which would qualify the keyword as a good long-tail variation and modifier keyword to use. Boom. So now we know that we can target these 3 keywords all within the same title without overdoing it since they flow naturally together. So the base of our title might be "The Best Headphones 2018." Now, this title isn't exactly "click-worthy," so let's put our heads together and take this title one step further.
Start by asking yourself: What makes my content unique? A few qualities to consider would be depth, quantity, speed, freshness, and brand. And it's important that you choose your qualities thoughtfully because it can define the angle you take when creating your content. For example, if it's an intimidating or lengthy task, then you might use a title like: "How to Make a Bookshelf From Scratch in Under 15 Minutes." But if it's complicated, then we can change this part to "Step-By-Step Guide." If it requires freshness, then use the current month or year, like we did in our "Best Headphones 2018" example.
Finally is brand. And brands can bring instant recognition and trust. So for example, "17 Best Headphones from Bose, Sennheiser, and More" might be attractive. Now looking through the top 10 Google rankings for our example keyword "best headphones," you can see that freshness is a common quality that these articles share.
So we'll take the freshness angle and sprinkle in a bit of depth. Again, our base title was "The Best Headphones 2018." So I'll change this to 27 Of The Best Headphones in 2018 (Reviewed and Rated). Another way to approach this is to tackle a pain point within your title. So we could change this to "27 Of The Best Headphones in 2018 That Won't Break the Bank," since price tends to be a common pain point when shopping for high-end tech.
You can also use power words to bring life to the topic like "27 Of The Best Headphones With Hair Raising Sound," or "Mind-Blowing" or "Flawless", or whatever power word best describes your content. Okay great! By now, you should know how to create a mind-blowing and hair-raising title.
But here's the thing: your title tag isn't really going to impact CTR from an SEO perspective until you reach the top 10. And that's because most people don't click to page 2 of Google search results.
So rather than rehashing other tutorials we already have on ranking on page one of Google, I want to show you how and what you should do to optimize for CTR once you are on the first page of Google. The first thing is to log in to your Google search console and go to the Performance Report. Next, click on Average CTR and Position, which will change the columns view for the data below. Now, we'll want to narrow in on queries that rank high enough and should be producing clicks. So I'll set a position filter and set the drop-down here to "Smaller than." And for value, I prefer to analyze pages that rank in the top 5 positions to get a better picture of low CTR queries.
Next, I'll sort by CTR in ascending order. Now, what I'm looking for here are keywords that get a decent number of impressions, are not producing many clicks, and the keyword is a match or a close variant to our pages' keyword target. The one that stands out to me is this one for the keyword "internet marketing strategies." It's had a good number of impressions, but attracts less than 1% of clicks, despite being in a top 3 ranking position.
And the reason why this one stands out so much is because this is the exact query that we were targeting in our article. So this would be an article that I'd want to look at in greater detail. And by greater detail, that would involve assessing whether we're meeting the search intent, which we can do by looking at the top 10 SERP.
I would also look at the search volume trends and clicks data, which you can see using Keywords Explorer tool. And if everything looks fine, then I'd go ahead and try another title to attract more clicks, while accurately describing what the article is about.
Now, an important takeaway here is that marginal increases in your click-through rate can result in massive gains. So for example, taking this page from sub 1% to just 2%, which is still below average, would more than double the traffic to this page from that single keyword alone. So if you want one actionable takeaway to get more organic traffic, then go to your Google Search Console, run through this process, and you may be able to find some low-hanging traffic opportunities right away.
Now, if you found this video helpful, then make sure to like, share and subscribe for more actionable SEO and marketing tutorials. And if you have an awesome tip that you'd like to share on titles or increasing CTR, then leave a comment below and I'd love to hear from you.
So keep grinding away and I'll see you in the next tutorial..
http://josebaezky.go4buck.hop.clickbank.net/
Thanks for your visit!
https://youtu.be/jqEoZsIOrYw easyleadsName *FirstLastEmail *Submit
https://bit.ly/3LgdUZw
YouTube Shorts: The COMPLETE Guide!
YouTube Shorts: The COMPLETE Guide!
- YouTube Shorts are a new TikTok like short video format on YouTube. And they're a powerful tool to help you grow your YouTube channel and engage with your audience. So, in this video, we're gonna run through everything you need to know from how to make an upload YouTube Shorts, to monetization options and useful apps to help you boost your results, and a ton of tips and tricks to get more views. Hey, it's Justin Brown here from Primal Video, where we help you grow an audience and scale your revenue with online video. If you're seeing value in this video, make sure you're giving it a thumbs up, it really makes a huge difference.
And all the links to everything I mentioned in this video, you can find link in the description box below.
So, YouTube Shorts are very similar to TikTok videos. They are short vertical videos. They need to be less than 60 seconds. They need to be vertical or square.
Horizontal videos won't work and videos are longer than 60 seconds aren't going to work either. Now, for YouTube, these are a totally different style of content and engagement to your regular videos. These are much lower commitment for your viewers. They're gonna be much faster for them to consume and to watch on the go. Now, while Shorts are optimized for viewing on mobile devices, they are still accessible and viewable on desktops and TVs as well.
And there's also no requirements to start creating and uploading Shorts. You can do it on a brand new channel from day one. So, to start off with, we'll look at how to view and how to use YouTube Shorts, and how to upload this new YouTube Shorts format versus your regular YouTube content.
Then we'll dive into how monetization works and some simple apps and strategies to easily maximize your engagement, views, and subscribers. And if you're someone who's already been playing around with Shorts, let me know, how are you finding them?
Has it been an effective strategy for growing your channel? Let me know down in the comments what's working for you. Okay, so to find and view YouTube Shorts, you wanna open up the mobile app and you wanna scroll down to the Shorts section on the main screen. And you can see here that says Shorts beta. As we scroll across, you can see all the different Shorts here that it is suggesting for me, and even directly on YouTube channel pages, where they have that feature enabled.
Now, this is something that as it's all still so new, YouTube is still building this out and it will likely change, and likely refine this over time. Some people might even be seeing right now, a dedicated Shorts button down the bottom of the app, taking them to a dedicated area just for YouTube Shorts.
And when you select one that'll auto play on loop, until you swipe up to move on to the next one. And then swiping up and down, will let you move back and forth between them. Now, in terms of interaction features for your viewers, in the top there, you've got three little dots.
If you press on that, then you can view the videos description, you can turn captions on or off, you could report the video, or you can send feedback to YouTube. Just hitting cancel we can go back and we can give the video a thumbs up, we can give it a thumbs down.
We can view comments and leave comments on the video. We can also share it. Now, the button down the bottom right-hand corner will let you sample 15 seconds of audio from a video where you are seeing this.
And we'll jump into this one specifically in just a minute. Now, there's also a subscribe button down the bottom, which is something that makes these so powerful for growing your subscribers. And if you tap on the YouTube channel name down the bottom, then you can see all the YouTube Shorts that that channel has created. You can subscribe to the channel directly on that page as well. Or if you wanna go over to the actual YouTube channel, then you just need to select it again at the top.
Now, when you're viewing the YouTube Shorts in the app like this, they don't show any custom thumbnails, but you can still upload them and use them on your videos for when they're gonna be displayed on desktop or on your YouTube channel page. Now, in terms of creating YouTube Shorts, a YouTube does have some Shorts creation tools that they are rolling out. Some of them you might have access to already, but you don't need to be using YouTube tools in order to be able to create and upload and use the Shorts feature. Any vertical video that is under 60 seconds can automatically be picked up as a YouTube Short. YouTube now even saying that you don't need to use the #Shorts word in your titles or in your description for your video to be recognized as a short, but this is still something that our YouTube partner manager did recommend that we did still use in our titles, if we weren't gonna be using the YouTube creation tools.
So, it's not required, but it's not gonna hurt to still use it. Now, in terms of these Shorts creation tools that are provided by YouTube, there is a short camera to help you create or record your videos. There's also a short editor will let you edit those clips down to add text, to add filters, and even adjust the speed of your video as well. So, when you've got access to those in the YouTube app, you just wanna come down to the plus button in the middle and you'll see there, create a short. And then straightaway here you can say, hey, I'm on camera, this is the YouTube Shorts camera.
We have the ability at the top to add in music, we can flip the camera around, we can adjust the speed of what I'm recording, we can have a countdown timer, we can add in filters to change up the look and feel of the video. Again, we can do all of this afterwards as well. And you can see the default here is for 15 seconds. If I tap on that, we're able to change it to 60 seconds to record the full minute. So, I do think it's interesting that they've got this set to 15 seconds as default.
They might be that they're encouraging shorter Shorts than just the full 60 seconds. So, it definitely would be something to play around with. But now that I have this set to 60 seconds, if I just press and hold down the bottom here, then it's going to start recording my video. Much the same as Instagram and as TikTok. And when I release, it's actually going to stop the recording at that point.
And you can see at the top with that red progress bar, how much recording I have already done.
Now, to continue recording up to my 60 seconds, I can press and hold. And you can see that the second part of this clip has started. Now, if I wanna remove one of those takes or a chunk of video that I just recorded, I can press the undo button down the bottom here, and that will remove that last take. I can also press it again to go back to the start.
Now, if I wanna actually undo what I've just removed, then there is a redo button here off to the side where I can bring those clips back.
So, that's something that could be helpful if you accidentally delete your footage, but instead of just recording in the app, you can also import videos that you already have on your device. So, if I come down here and pick this clip here, this is a minute seven second video. I can actually edit and trim down to a minute in here or up to a minute if I already had something recorded and then I can add this in to use in my Shorts as well. Now, there's another cool feature that I wanna mention in here.
If you're getting creative with your videos, you can align up your shot with your previous shot. So, let's say that I was recording, I'll press record here. And I'm talking about, I finished with my head like this, and I stopped recording. If I come over here and press the align button, it's gonna show me the last frame of the video. So, I could maybe go change my shirt or something, or write something across my face, just to mix up the video a little bit.
And then when I wanna start recording, I can just position myself where I am going to be close. And press record and keep talking. Now, this is creating the new video that where the start of it was aligned with the previous video. So, if I stop this now, we now have two videos up the top. I can turn off the align feature, and we've actually just align up those two clips.
So, it allows you to get pretty creative with some of the shots that you're able to create in here. Now, once you're happy with the video piece, the recording, you just hit the tick down the bottom and we can come in here and we can add in again music, down the bottom left. Now, with the music, you can see that we've got access in here to a lot of copyrighted music, but in order to actually be able to use this in our video, you are gonna be limited to 15 seconds. So, if your video is longer than 15 seconds, then you are limited to using this only at the start of your video.
So, if we go to add this in now, we will get to choose which section of that track that we wanna use.
If we press adjust down the bottom, we can position and pick the section of the music track that we want, but where it's actually used in our video is always in the first 15 seconds. We can adjust the volumes of us speaking versus the music with this slider down the bottom here.
So, if we want the original footage or me louder, then I would slide this across that way, and it's going to quieten down the music. To add in text, we can either tap down the bottom to the text button, or we can tap anywhere on screen. And then just like most other apps these days, we can just type in our text and then we can customize up how it looks.
So, there's a few different presets or styles in here that you can use. Let's just go classic. We'll go down.
We can move it around, we can pinch to zoom to make it bigger or smaller, but let's say that we've got multiple text boxes in here. Let's go Text two.
Very creative Justin, well done. Then we can come down the bottom here to the timeline and we can actually choose when we want this text to be shown on screen in this short video. So, we might want text number one to come in at the start and then disappear and then text two to appear. So, you can see how easy this is to quickly add and adjust when we wanna have our text on the screen. And if we swipe across, we've got access to those filters again, down the bottom to change up the look.
When we're ready to post it, you just wanna come up at the top here to next. Then you need to give your video a title.
Again, I would recommend still using the #short at the end of it. Amazing video, let's go #Shorts. You get to choose how it's going to be posted, whether it's going out publicly on your channel immediately, whether you wanna have it as unlisted or private, or you can schedule it for release at a later date and time.
You will also need to specify if this content is designed for or if it's made for kids. So, your options in here is yes, it's made for kids or no, it's not made for kids, but also if you wanna age restrict your content, then you can restrict it to over 18 only in here as well. Once you've got those set, you just need to hit Upload, and that will be uploaded to your YouTube channel.
Now, as I mentioned earlier, you also have the ability to sample audio from people's Shorts as well. Where they have this enabled on their videos.
So, if we're viewing this short here or this video, we can press the little button in the bottom right-hand corner and we can hit the button here to use this sound. And it's going to let us use the sound from that video or 15 seconds of that video in our video.
And it's going to link off back to that original piece of content as well. Now, this isn't just limited to YouTube Shorts, you can sample audio from regular YouTube videos as well. And the link is gonna be taken back to the original content creator.
Now, having other people sample the audio from your videos is something that you can either disable from your entire channel or enable across all of your videos or you can just enable it on specific videos. And that's done on the desktop, in the upload area for those specific videos. But remember it does create a clickable link back to your original content as well. So, it could be a great way for new people to find your content. Now, one thing to remember here is if you are sampling audio from another video and that video gets taken down or gets removed, then your video that was linking to that original, it will still work, but that piece will then be muted in your video.
Now, again, you don't need to be using YouTube creation tools, especially we don't have access to them yet. You can even use more advanced camera apps like FiLMiC Pro to give you more control of the videos you're creating. Or you can even just use the built-in camera app on your phone to record your videos. And then you could either edit them in the Shorts editor, or you can even use more advanced apps like VN Video Editor, like KineMaster, or like LumaFusion that are gonna give you a greater amount of control.
And we have full tutorial showing you how to edit in each one of those apps, which I will link it down in the description below.
Now, you also don't need to just be creating and uploading from your phone. You could use a regular camera. And you could rotate it on its side, so that it's recording in portrait. And you could use desktop video editing software, even professional software if you'd like, to edit down your vertical videos. And you can upload them from your computer as well.
So, once you've got your videos created on your desktop, you just need to go ahead and upload them as you would any normal YouTube video.
And select Upload Video. Then you would go ahead and select your video file, then enter in your title. Again, I would recommend using the #Shorts at the end of it, enter a description. And again, you'll need to specify if this video is made for kids.
Now, when you're uploading your videos through the desktop versus the mobile app, you do get access to extra things like custom thumbnails, or whether you'd like to publish your video to your subscription feed and notify your subscribers. You can turn things like that on or off for your video before they go out.
So, there is some benefit in using the desktop to upload and release your content, but you can still get access to these, if you're only gonna be uploading from your mobile as well. Instead of just releasing public, from the mobile app, you could be uploading your video as unlisted or as private, and then jumping over onto the desktop, adding your custom thumbnail and specifying whether you wanna notify your subscribers or not. Again, this is something that YouTube is still building out.
So, I definitely recommend going down and reading some of the comments to hear if anything major has changed since we released this video.
Now, in regards to monetization and making money from your YouTube Shorts, this is another area that YouTube is currently building out. They have said that they will be trying and testing ads inside the YouTube short section on the mobile app. So, it could be that you're swiping through and watching YouTube Shorts. And let's say every third or fourth one, you're gonna get an ad that plays in that area.
So, it could mean that if your channel is monetized, meaning that you're at that thousand subscribers and 4,000 watch hours, that could be another revenue stream for you with your YouTube Shorts. But even right now, if your channel is monetized, you can still make money from ads being run on your videos when they are viewed on desktop. Because essentially on desktop, they're treated as regular YouTube videos. So, it is possible right now to make money from your Shorts, but it's also likely going to be a lot less than what you would find that your regular videos will be pulling in.
Again, if you're already a part of that partner program.
And that's purely because of the length of your video being under one minute and having a pre-roll ad, it's gonna be less likely that companies will wanna run ads on your short videos, or even that viewers will wanna engage and interact with those ads because they just wanna get to the short content. So, it will be interesting to see how this plays out, but YouTube has also announced a $100 million creative fund to reward their top YouTube Shorts creators for 2021 and 2022. Now, this is eligible for anyone that is creating YouTube Shorts content.
Irrespective of whether your YouTube channel is monetized or not. So, the only real prerequisites here are that you are creating YouTube Shorts content, and that you are a top YouTube Shorts creator for that period.
So, by the sounds of it, there'll be splitting that a hundred million dollar pool into smaller pools for maybe a month period. And whoever the top creators are for that period, will get a percentage of that pool fund. Again, this is still new, but it does show us that YouTube really wants to push this short form content on its platform. Now, another thing to be aware of, if you start using Shorts is that you might find that your overall channel analytics are getting a little skewed because you're now creating much shorter videos, meaning that people might be watching those longer, but your overall minutes watched or time watched could be much less.
So, you might find that your channel averages are dropping in some areas increasing in others, where they have been skewed by these short form content.
I personally don't think it's gonna be detrimental to your channel or that it's really gonna be a big deal at all. And I really hope that YouTube do separate this out at some point. And you've got your own analytics, just for Shorts content, and the regular analytics for the rest of your content.
Now, no matter what type of video content you're creating, it is always important to hook your viewer in as soon as you can into your content. Let them know that your video is the right one for them.
Now, all of this is really just amplified with YouTube Shorts. You need to hook your viewers in immediately. It is so easy on this Shorts platform, as it is with TikTok and others as well for people to switch between and move from your video to another, literally with just moving their thumb up and down. They don't have to click back, they don't have to move the mouse around or anything like that. It is fast paced content consumption.
The moment that your video goes too long, or it's too boring, or you're not grabbing people's attention, you're not engaging with them, they're gonna move on to the next one.
So, while it is important to hook your viewers into any video. It is super important to do it really, really quickly and to stop them scrolling when they land on your video.
https://bit.ly/3Mlb0E0
- YouTube Shorts are a new TikTok like short video format on YouTube. And they're a powerful tool to help you grow your YouTube channel and engage with your audience. So, in this video, we're gonna run through everything you need to know from how to make an upload YouTube Shorts, to monetization options and useful apps to help you boost your results, and a ton of tips and tricks to get more views. Hey, it's Justin Brown here from Primal Video, where we help you grow an audience and scale your revenue with online video. If you're seeing value in this video, make sure you're giving it a thumbs up, it really makes a huge difference.
And all the links to everything I mentioned in this video, you can find link in the description box below.
So, YouTube Shorts are very similar to TikTok videos. They are short vertical videos. They need to be less than 60 seconds. They need to be vertical or square.
Horizontal videos won't work and videos are longer than 60 seconds aren't going to work either. Now, for YouTube, these are a totally different style of content and engagement to your regular videos. These are much lower commitment for your viewers. They're gonna be much faster for them to consume and to watch on the go. Now, while Shorts are optimized for viewing on mobile devices, they are still accessible and viewable on desktops and TVs as well.
And there's also no requirements to start creating and uploading Shorts. You can do it on a brand new channel from day one. So, to start off with, we'll look at how to view and how to use YouTube Shorts, and how to upload this new YouTube Shorts format versus your regular YouTube content.
Then we'll dive into how monetization works and some simple apps and strategies to easily maximize your engagement, views, and subscribers. And if you're someone who's already been playing around with Shorts, let me know, how are you finding them?
Has it been an effective strategy for growing your channel? Let me know down in the comments what's working for you. Okay, so to find and view YouTube Shorts, you wanna open up the mobile app and you wanna scroll down to the Shorts section on the main screen. And you can see here that says Shorts beta. As we scroll across, you can see all the different Shorts here that it is suggesting for me, and even directly on YouTube channel pages, where they have that feature enabled.
Now, this is something that as it's all still so new, YouTube is still building this out and it will likely change, and likely refine this over time. Some people might even be seeing right now, a dedicated Shorts button down the bottom of the app, taking them to a dedicated area just for YouTube Shorts.
And when you select one that'll auto play on loop, until you swipe up to move on to the next one. And then swiping up and down, will let you move back and forth between them. Now, in terms of interaction features for your viewers, in the top there, you've got three little dots.
If you press on that, then you can view the videos description, you can turn captions on or off, you could report the video, or you can send feedback to YouTube. Just hitting cancel we can go back and we can give the video a thumbs up, we can give it a thumbs down.
We can view comments and leave comments on the video. We can also share it. Now, the button down the bottom right-hand corner will let you sample 15 seconds of audio from a video where you are seeing this.
And we'll jump into this one specifically in just a minute. Now, there's also a subscribe button down the bottom, which is something that makes these so powerful for growing your subscribers. And if you tap on the YouTube channel name down the bottom, then you can see all the YouTube Shorts that that channel has created. You can subscribe to the channel directly on that page as well. Or if you wanna go over to the actual YouTube channel, then you just need to select it again at the top.
Now, when you're viewing the YouTube Shorts in the app like this, they don't show any custom thumbnails, but you can still upload them and use them on your videos for when they're gonna be displayed on desktop or on your YouTube channel page. Now, in terms of creating YouTube Shorts, a YouTube does have some Shorts creation tools that they are rolling out. Some of them you might have access to already, but you don't need to be using YouTube tools in order to be able to create and upload and use the Shorts feature. Any vertical video that is under 60 seconds can automatically be picked up as a YouTube Short. YouTube now even saying that you don't need to use the #Shorts word in your titles or in your description for your video to be recognized as a short, but this is still something that our YouTube partner manager did recommend that we did still use in our titles, if we weren't gonna be using the YouTube creation tools.
So, it's not required, but it's not gonna hurt to still use it. Now, in terms of these Shorts creation tools that are provided by YouTube, there is a short camera to help you create or record your videos. There's also a short editor will let you edit those clips down to add text, to add filters, and even adjust the speed of your video as well. So, when you've got access to those in the YouTube app, you just wanna come down to the plus button in the middle and you'll see there, create a short. And then straightaway here you can say, hey, I'm on camera, this is the YouTube Shorts camera.
We have the ability at the top to add in music, we can flip the camera around, we can adjust the speed of what I'm recording, we can have a countdown timer, we can add in filters to change up the look and feel of the video. Again, we can do all of this afterwards as well. And you can see the default here is for 15 seconds. If I tap on that, we're able to change it to 60 seconds to record the full minute. So, I do think it's interesting that they've got this set to 15 seconds as default.
They might be that they're encouraging shorter Shorts than just the full 60 seconds. So, it definitely would be something to play around with. But now that I have this set to 60 seconds, if I just press and hold down the bottom here, then it's going to start recording my video. Much the same as Instagram and as TikTok. And when I release, it's actually going to stop the recording at that point.
And you can see at the top with that red progress bar, how much recording I have already done.
Now, to continue recording up to my 60 seconds, I can press and hold. And you can see that the second part of this clip has started. Now, if I wanna remove one of those takes or a chunk of video that I just recorded, I can press the undo button down the bottom here, and that will remove that last take. I can also press it again to go back to the start.
Now, if I wanna actually undo what I've just removed, then there is a redo button here off to the side where I can bring those clips back.
So, that's something that could be helpful if you accidentally delete your footage, but instead of just recording in the app, you can also import videos that you already have on your device. So, if I come down here and pick this clip here, this is a minute seven second video. I can actually edit and trim down to a minute in here or up to a minute if I already had something recorded and then I can add this in to use in my Shorts as well. Now, there's another cool feature that I wanna mention in here.
If you're getting creative with your videos, you can align up your shot with your previous shot. So, let's say that I was recording, I'll press record here. And I'm talking about, I finished with my head like this, and I stopped recording. If I come over here and press the align button, it's gonna show me the last frame of the video. So, I could maybe go change my shirt or something, or write something across my face, just to mix up the video a little bit.
And then when I wanna start recording, I can just position myself where I am going to be close. And press record and keep talking. Now, this is creating the new video that where the start of it was aligned with the previous video. So, if I stop this now, we now have two videos up the top. I can turn off the align feature, and we've actually just align up those two clips.
So, it allows you to get pretty creative with some of the shots that you're able to create in here. Now, once you're happy with the video piece, the recording, you just hit the tick down the bottom and we can come in here and we can add in again music, down the bottom left. Now, with the music, you can see that we've got access in here to a lot of copyrighted music, but in order to actually be able to use this in our video, you are gonna be limited to 15 seconds. So, if your video is longer than 15 seconds, then you are limited to using this only at the start of your video.
So, if we go to add this in now, we will get to choose which section of that track that we wanna use.
If we press adjust down the bottom, we can position and pick the section of the music track that we want, but where it's actually used in our video is always in the first 15 seconds. We can adjust the volumes of us speaking versus the music with this slider down the bottom here.
So, if we want the original footage or me louder, then I would slide this across that way, and it's going to quieten down the music. To add in text, we can either tap down the bottom to the text button, or we can tap anywhere on screen. And then just like most other apps these days, we can just type in our text and then we can customize up how it looks.
So, there's a few different presets or styles in here that you can use. Let's just go classic. We'll go down.
We can move it around, we can pinch to zoom to make it bigger or smaller, but let's say that we've got multiple text boxes in here. Let's go Text two.
Very creative Justin, well done. Then we can come down the bottom here to the timeline and we can actually choose when we want this text to be shown on screen in this short video. So, we might want text number one to come in at the start and then disappear and then text two to appear. So, you can see how easy this is to quickly add and adjust when we wanna have our text on the screen. And if we swipe across, we've got access to those filters again, down the bottom to change up the look.
When we're ready to post it, you just wanna come up at the top here to next. Then you need to give your video a title.
Again, I would recommend still using the #short at the end of it. Amazing video, let's go #Shorts. You get to choose how it's going to be posted, whether it's going out publicly on your channel immediately, whether you wanna have it as unlisted or private, or you can schedule it for release at a later date and time.
You will also need to specify if this content is designed for or if it's made for kids. So, your options in here is yes, it's made for kids or no, it's not made for kids, but also if you wanna age restrict your content, then you can restrict it to over 18 only in here as well. Once you've got those set, you just need to hit Upload, and that will be uploaded to your YouTube channel.
Now, as I mentioned earlier, you also have the ability to sample audio from people's Shorts as well. Where they have this enabled on their videos.
So, if we're viewing this short here or this video, we can press the little button in the bottom right-hand corner and we can hit the button here to use this sound. And it's going to let us use the sound from that video or 15 seconds of that video in our video.
And it's going to link off back to that original piece of content as well. Now, this isn't just limited to YouTube Shorts, you can sample audio from regular YouTube videos as well. And the link is gonna be taken back to the original content creator.
Now, having other people sample the audio from your videos is something that you can either disable from your entire channel or enable across all of your videos or you can just enable it on specific videos. And that's done on the desktop, in the upload area for those specific videos. But remember it does create a clickable link back to your original content as well. So, it could be a great way for new people to find your content. Now, one thing to remember here is if you are sampling audio from another video and that video gets taken down or gets removed, then your video that was linking to that original, it will still work, but that piece will then be muted in your video.
Now, again, you don't need to be using YouTube creation tools, especially we don't have access to them yet. You can even use more advanced camera apps like FiLMiC Pro to give you more control of the videos you're creating. Or you can even just use the built-in camera app on your phone to record your videos. And then you could either edit them in the Shorts editor, or you can even use more advanced apps like VN Video Editor, like KineMaster, or like LumaFusion that are gonna give you a greater amount of control.
And we have full tutorial showing you how to edit in each one of those apps, which I will link it down in the description below.
Now, you also don't need to just be creating and uploading from your phone. You could use a regular camera. And you could rotate it on its side, so that it's recording in portrait. And you could use desktop video editing software, even professional software if you'd like, to edit down your vertical videos. And you can upload them from your computer as well.
So, once you've got your videos created on your desktop, you just need to go ahead and upload them as you would any normal YouTube video.
And select Upload Video. Then you would go ahead and select your video file, then enter in your title. Again, I would recommend using the #Shorts at the end of it, enter a description. And again, you'll need to specify if this video is made for kids.
Now, when you're uploading your videos through the desktop versus the mobile app, you do get access to extra things like custom thumbnails, or whether you'd like to publish your video to your subscription feed and notify your subscribers. You can turn things like that on or off for your video before they go out.
So, there is some benefit in using the desktop to upload and release your content, but you can still get access to these, if you're only gonna be uploading from your mobile as well. Instead of just releasing public, from the mobile app, you could be uploading your video as unlisted or as private, and then jumping over onto the desktop, adding your custom thumbnail and specifying whether you wanna notify your subscribers or not. Again, this is something that YouTube is still building out.
So, I definitely recommend going down and reading some of the comments to hear if anything major has changed since we released this video.
Now, in regards to monetization and making money from your YouTube Shorts, this is another area that YouTube is currently building out. They have said that they will be trying and testing ads inside the YouTube short section on the mobile app. So, it could be that you're swiping through and watching YouTube Shorts. And let's say every third or fourth one, you're gonna get an ad that plays in that area.
So, it could mean that if your channel is monetized, meaning that you're at that thousand subscribers and 4,000 watch hours, that could be another revenue stream for you with your YouTube Shorts. But even right now, if your channel is monetized, you can still make money from ads being run on your videos when they are viewed on desktop. Because essentially on desktop, they're treated as regular YouTube videos. So, it is possible right now to make money from your Shorts, but it's also likely going to be a lot less than what you would find that your regular videos will be pulling in.
Again, if you're already a part of that partner program.
And that's purely because of the length of your video being under one minute and having a pre-roll ad, it's gonna be less likely that companies will wanna run ads on your short videos, or even that viewers will wanna engage and interact with those ads because they just wanna get to the short content. So, it will be interesting to see how this plays out, but YouTube has also announced a $100 million creative fund to reward their top YouTube Shorts creators for 2021 and 2022. Now, this is eligible for anyone that is creating YouTube Shorts content.
Irrespective of whether your YouTube channel is monetized or not. So, the only real prerequisites here are that you are creating YouTube Shorts content, and that you are a top YouTube Shorts creator for that period.
So, by the sounds of it, there'll be splitting that a hundred million dollar pool into smaller pools for maybe a month period. And whoever the top creators are for that period, will get a percentage of that pool fund. Again, this is still new, but it does show us that YouTube really wants to push this short form content on its platform. Now, another thing to be aware of, if you start using Shorts is that you might find that your overall channel analytics are getting a little skewed because you're now creating much shorter videos, meaning that people might be watching those longer, but your overall minutes watched or time watched could be much less.
So, you might find that your channel averages are dropping in some areas increasing in others, where they have been skewed by these short form content.
I personally don't think it's gonna be detrimental to your channel or that it's really gonna be a big deal at all. And I really hope that YouTube do separate this out at some point. And you've got your own analytics, just for Shorts content, and the regular analytics for the rest of your content.
Now, no matter what type of video content you're creating, it is always important to hook your viewer in as soon as you can into your content. Let them know that your video is the right one for them.
Now, all of this is really just amplified with YouTube Shorts. You need to hook your viewers in immediately. It is so easy on this Shorts platform, as it is with TikTok and others as well for people to switch between and move from your video to another, literally with just moving their thumb up and down. They don't have to click back, they don't have to move the mouse around or anything like that. It is fast paced content consumption.
The moment that your video goes too long, or it's too boring, or you're not grabbing people's attention, you're not engaging with them, they're gonna move on to the next one.
So, while it is important to hook your viewers into any video. It is super important to do it really, really quickly and to stop them scrolling when they land on your video.
https://bit.ly/3Mlb0E0
YouTube Description Tutorial and Template
YouTube Description Tutorial and Template
- I'm gonna tell you how to get more views by using your video descriptions on YouTube like a genius and we're starting right now. (upbeat hip hop music) What is going on? My name is Nick, welcome to another video. If this is your first time here and you want to learn how to grow your channel, make videos, and all types of other YouTube related stuff, start now by subscribing and clicking the bell so you don't miss anything. And real quick, I'm recording this video live on Twitch right now so for behind the scenes stuff of what's going on here on this channel, and our live streams, and all of that, make sure that you head over and you follow me on Twitch.
I'll put a link to that down in the description below. Okay now back to the content. Did you know that you can get more views, you can get more watch time, and you can increase the amount of subscribers that you're getting if you use your video descriptions in a smart way? Seriously, you're missing out on tons of opportunity for more views and more watch time and all that by not using your descriptions properly.
Check this out.
So one of the things that I do in my spare time because I'm just weird like that. One of the things I do in my spare time is I go to my comment sections, then I'll just open up channels and I'll look to see who's watching my videos. And a lot of times when I'm doing that, I'll go and I'll look and I'll see, hey what's their About Me page look like? What's their videos like? You know, I'll just look at everything and I'll say hey, what are they doing in their video descriptions?
And a lot of people, all they're putting in their description is a description.
You're missing out. So I'm gonna tell you step-by-step how to take advantage of your video descriptions. At the very top, the very first thing that you need to add to the very top of your video description is the actual description of the video but here's what you wanna do with it. Of course, you want to type in what the video is about but you also want to make sure that if you are trying to rank your video for search that you are putting your keyword phrase towards the front of your description.
This is actually a recommendation from YouTube. Another thing you can do that can help in terms of ranking is you can also look for other ways that people might search for what it is that you're trying to rank your video for and use different versions of that but make sure, listen, make sure that you're doing this in natural language instead of just stuffing in a bunch of stuff. Make sure that you're doing it in a way that you would communicate normally if you were writing something out. So you have that at the top to actually tell people what your video is about and to help you rank in search. From there, you want to move down and you want to add a link for people to subscribe to your YouTube channel.
So it reminds them hey, I click on here to subscribe to the channel just in case for whatever reason I overlooked that big humongous red button. For this, for people that are watching your videos on a desktop or a laptop, something that's not a mobile device, I recommend using the auto-subscribe link which we'll have right up on the screen right now so that you can copy this and you can put that down there and how that works, if somebody clicks on that, it works just like the subscribe button does and it will subscribe them to your YouTube channel after they say okay.
From there, what you want to do is you want to say, okay, how can I get more people to watch my videos and generate more watch time? So you do that by adding links to more videos and more playlists.
So how you want to approach this is you want to say, if somebody is watching a video on how to fix a muffler on a Ford Mustang, for example, then what you want to do is you want to say, they're interested obviously in fixing stuff on a Ford Mustang so if you had a channel like that, you would say okay, the videos that I'm gonna put down in the description, I'm gonna put three videos down there and I'm gonna put three links to playlists about fixing Ford Mustangs.
And the reason for this is relevance. You want to make sure that the stuff that you're putting down in your video description is relevant to the content that they've already clicked in to watch. Right, you've already got them, you've already got their interest, you already know that they're interested in this particular thing so you want to make sure that you're recommending things that they're likely to be interested in.
Now if you just have a video, right, let's say that you only have one video about that particular thing that they're coming in to watch a video about. So you've got that video and one other video like it.
Then in that case, just link to a video. But if you happen to have an entire playlist of videos that are about that specific topic, go ahead and link to that playlist because if you're linking to that playlist, then the people that are coming in are more likely to watch more videos in that playlist as well which would get you more views and more watch time and if they watch your videos more, then there's a really good chance that you're also gonna earn a subscriber from it. Now to take this up a notch, another thing that you can do is once you have those playlists that are directly relevant to the specific thing that they're looking for is you can say okay, now what else do I have on my channel that I can link them to that's still related to what it is that I'm talking about in this video but it's not the exact same thing or on that exact same topic base? So let's say that you're a gamer and you're making games on Call of Duty for example, and the video that they came in on was something about Call of Duty and then you have another playlist on your channel that's something else, that's some type of fighting game as an example that might not be Call of Duty but it's another Call of Duty type of game.
So think about it and say okay, if somebody's gonna be watching this particular video, they're playing Call of Duty, then that means that they're into that type of game so what other type of videos do I have on my channel covering other games that are like this that I can link them to?
And what you've just done there if you can figure that out, what you've just done there is you've created things that are specific to the video that they're watching and you're creating things that are similar to that so that you can be tapping into their interest for the general umbrella so to speak of the type of things that they might be interested in.
From there, if you're doing any type of affiliate marketing, then that's a great place to put links and recommendations to other things depending on what it is that you're trying to do on your channel at any specific time, you might want to rearrange how these things are so let's say for example, you're like hey, it's really important for me to try to get some affiliate commissions off of this, then in that case, maybe you want to put the affiliate information above the additional playlist and the additional videos and then you put those underneath. So it just kind of depends on what it is that you're actually trying to accomplish but from there, put any links to any affiliate stuff that you have. The next thing that you want to do to help you generate more views in the long game, right, long term, is you want to add your social media stuff.
So if you are growing your channel and you have everything focused on your YouTube channel, that's excellent.
Once you start getting some momentum going, go ahead and start putting your Twitter links, go ahead and start putting your Instagram links down in your descriptions so that people can follow you on those platforms so that when you upload new content, you can drop it on Twitter and say hey, come check out my YouTube video. And the funny thing about this is this sounds so simple, I know as the words are coming out of my mouth, you're thinking yeah Nick, yeah, that makes total sense, of course I would put my Twitter stuff down in my descriptions.
But for a lot of people that are gonna watch this video, you're gonna look at your descriptions after you're watching this video and you're gonna say, wow, I'm not doing any of this. I need to get on it right now. This video is for you.
From there, if you have an opt-in of any kind to where you're leading people into an email list, you want to make sure that you put it there and of course, if you're doing any type of affiliate marketing from your channel or any type of affiliate links, you want to make sure that you also put the affiliate disclaimer down there as well.
And I know what you might be thinking. You might be thinking, hey Nick, this stuff doesn't even matter, how is this, you know doing this on a couple of videos gonna make a big difference? On a couple of videos it's not gonna make a huge difference unless those videos do really well but where this will make a huge difference is at scale. So as your content library grows, as you're getting more views, as your channel is swelling up, when you have all of this stuff put into place for your entire video library, it can make a humongous difference on all of that internal traffic that you're generating to your own channel and when you're doing that, you're generating all this internal traffic, you're creating this trap of watch time and this trap of views that people get stuck in, YouTube's gonna love you for it.
I'll put a link at the top of the channel right now to another video that I made on how to generate more watch time on your channel by creating a watch time trap. Really interesting video and you should check it out if you're trying to get more watch time and views and just overall influence from your YouTube channel. and if you want to learn more about growing your channel, making videos, and all types of other YouTube related stuff, start now by hitting around subscribe icon so you don't miss anything. Thank you so much for watching, I'll see you next time.. https://elacmoneybasy.es/0u29
Thanks for your visit!
https://youtu.be/XIqJNlV1GpA
https://bit.ly/3ldYquA
- I'm gonna tell you how to get more views by using your video descriptions on YouTube like a genius and we're starting right now. (upbeat hip hop music) What is going on? My name is Nick, welcome to another video. If this is your first time here and you want to learn how to grow your channel, make videos, and all types of other YouTube related stuff, start now by subscribing and clicking the bell so you don't miss anything. And real quick, I'm recording this video live on Twitch right now so for behind the scenes stuff of what's going on here on this channel, and our live streams, and all of that, make sure that you head over and you follow me on Twitch.
I'll put a link to that down in the description below. Okay now back to the content. Did you know that you can get more views, you can get more watch time, and you can increase the amount of subscribers that you're getting if you use your video descriptions in a smart way? Seriously, you're missing out on tons of opportunity for more views and more watch time and all that by not using your descriptions properly.
Check this out.
So one of the things that I do in my spare time because I'm just weird like that. One of the things I do in my spare time is I go to my comment sections, then I'll just open up channels and I'll look to see who's watching my videos. And a lot of times when I'm doing that, I'll go and I'll look and I'll see, hey what's their About Me page look like? What's their videos like? You know, I'll just look at everything and I'll say hey, what are they doing in their video descriptions?
And a lot of people, all they're putting in their description is a description.
You're missing out. So I'm gonna tell you step-by-step how to take advantage of your video descriptions. At the very top, the very first thing that you need to add to the very top of your video description is the actual description of the video but here's what you wanna do with it. Of course, you want to type in what the video is about but you also want to make sure that if you are trying to rank your video for search that you are putting your keyword phrase towards the front of your description.
This is actually a recommendation from YouTube. Another thing you can do that can help in terms of ranking is you can also look for other ways that people might search for what it is that you're trying to rank your video for and use different versions of that but make sure, listen, make sure that you're doing this in natural language instead of just stuffing in a bunch of stuff. Make sure that you're doing it in a way that you would communicate normally if you were writing something out. So you have that at the top to actually tell people what your video is about and to help you rank in search. From there, you want to move down and you want to add a link for people to subscribe to your YouTube channel.
So it reminds them hey, I click on here to subscribe to the channel just in case for whatever reason I overlooked that big humongous red button. For this, for people that are watching your videos on a desktop or a laptop, something that's not a mobile device, I recommend using the auto-subscribe link which we'll have right up on the screen right now so that you can copy this and you can put that down there and how that works, if somebody clicks on that, it works just like the subscribe button does and it will subscribe them to your YouTube channel after they say okay.
From there, what you want to do is you want to say, okay, how can I get more people to watch my videos and generate more watch time? So you do that by adding links to more videos and more playlists.
So how you want to approach this is you want to say, if somebody is watching a video on how to fix a muffler on a Ford Mustang, for example, then what you want to do is you want to say, they're interested obviously in fixing stuff on a Ford Mustang so if you had a channel like that, you would say okay, the videos that I'm gonna put down in the description, I'm gonna put three videos down there and I'm gonna put three links to playlists about fixing Ford Mustangs.
And the reason for this is relevance. You want to make sure that the stuff that you're putting down in your video description is relevant to the content that they've already clicked in to watch. Right, you've already got them, you've already got their interest, you already know that they're interested in this particular thing so you want to make sure that you're recommending things that they're likely to be interested in.
Now if you just have a video, right, let's say that you only have one video about that particular thing that they're coming in to watch a video about. So you've got that video and one other video like it.
Then in that case, just link to a video. But if you happen to have an entire playlist of videos that are about that specific topic, go ahead and link to that playlist because if you're linking to that playlist, then the people that are coming in are more likely to watch more videos in that playlist as well which would get you more views and more watch time and if they watch your videos more, then there's a really good chance that you're also gonna earn a subscriber from it. Now to take this up a notch, another thing that you can do is once you have those playlists that are directly relevant to the specific thing that they're looking for is you can say okay, now what else do I have on my channel that I can link them to that's still related to what it is that I'm talking about in this video but it's not the exact same thing or on that exact same topic base? So let's say that you're a gamer and you're making games on Call of Duty for example, and the video that they came in on was something about Call of Duty and then you have another playlist on your channel that's something else, that's some type of fighting game as an example that might not be Call of Duty but it's another Call of Duty type of game.
So think about it and say okay, if somebody's gonna be watching this particular video, they're playing Call of Duty, then that means that they're into that type of game so what other type of videos do I have on my channel covering other games that are like this that I can link them to?
And what you've just done there if you can figure that out, what you've just done there is you've created things that are specific to the video that they're watching and you're creating things that are similar to that so that you can be tapping into their interest for the general umbrella so to speak of the type of things that they might be interested in.
From there, if you're doing any type of affiliate marketing, then that's a great place to put links and recommendations to other things depending on what it is that you're trying to do on your channel at any specific time, you might want to rearrange how these things are so let's say for example, you're like hey, it's really important for me to try to get some affiliate commissions off of this, then in that case, maybe you want to put the affiliate information above the additional playlist and the additional videos and then you put those underneath. So it just kind of depends on what it is that you're actually trying to accomplish but from there, put any links to any affiliate stuff that you have. The next thing that you want to do to help you generate more views in the long game, right, long term, is you want to add your social media stuff.
So if you are growing your channel and you have everything focused on your YouTube channel, that's excellent.
Once you start getting some momentum going, go ahead and start putting your Twitter links, go ahead and start putting your Instagram links down in your descriptions so that people can follow you on those platforms so that when you upload new content, you can drop it on Twitter and say hey, come check out my YouTube video. And the funny thing about this is this sounds so simple, I know as the words are coming out of my mouth, you're thinking yeah Nick, yeah, that makes total sense, of course I would put my Twitter stuff down in my descriptions.
But for a lot of people that are gonna watch this video, you're gonna look at your descriptions after you're watching this video and you're gonna say, wow, I'm not doing any of this. I need to get on it right now. This video is for you.
From there, if you have an opt-in of any kind to where you're leading people into an email list, you want to make sure that you put it there and of course, if you're doing any type of affiliate marketing from your channel or any type of affiliate links, you want to make sure that you also put the affiliate disclaimer down there as well.
And I know what you might be thinking. You might be thinking, hey Nick, this stuff doesn't even matter, how is this, you know doing this on a couple of videos gonna make a big difference? On a couple of videos it's not gonna make a huge difference unless those videos do really well but where this will make a huge difference is at scale. So as your content library grows, as you're getting more views, as your channel is swelling up, when you have all of this stuff put into place for your entire video library, it can make a humongous difference on all of that internal traffic that you're generating to your own channel and when you're doing that, you're generating all this internal traffic, you're creating this trap of watch time and this trap of views that people get stuck in, YouTube's gonna love you for it.
I'll put a link at the top of the channel right now to another video that I made on how to generate more watch time on your channel by creating a watch time trap. Really interesting video and you should check it out if you're trying to get more watch time and views and just overall influence from your YouTube channel. and if you want to learn more about growing your channel, making videos, and all types of other YouTube related stuff, start now by hitting around subscribe icon so you don't miss anything. Thank you so much for watching, I'll see you next time.. https://elacmoneybasy.es/0u29
Thanks for your visit!
https://youtu.be/XIqJNlV1GpA
https://bit.ly/3ldYquA
Copywriting Tips For Beginners: How To Write Ad Copy
Copywriting Tips For Beginners: How To Write Ad Copy
Great ads will make your prospects go… Wait…. What?! Do your ads pass the scroll test? Here are my 5 secrets on how to write scroll-stopping ad copy.
Hey guys, Alex here! So ya wanna write more effective ad copy? Well whether you’re into Google Adwords, Facebook Advertising, display ads, video ads or billboards you came to the right place. In this video, I’ll be sharing the 5 secrets of great ad writing. Your ads are very often the very first touch point you have with your ideal customer… And let’s not forget about your competition who is simultaneously vying for their valuable attention.
So it’s important that you get this right and make a good first impression! Your ads are your one and only shot to win the hearts and minds of your prospects and the quicker you can turn those eyeballs into leads, and those leads into customers, the quicker you’ll gain market share and leave your competitors in your dust. Hasta la vista, baby! Now, as a genius copywriter you know, that an effective ad is only one part of a sales funnel.
So if you’re looking to start a freelance copywriting business, or increase your conversions online through copywriting, I am here to help!
I release a copywriting tutorial every single week so be sure to hit subscribe below and then hit that little bell icon to be notified of when my next video goes live! Alright so let’s dive in to the 5 secrets of great ad writing. Today’s episode is brought to you by the letter C! Yes, that’s right. For your brain’s enjoyment and effortless recollection I’ve made every single secret start with the letter C!
So let’s dive in… Secret #1: Curiosity Great ads intrigue customers and pique their curiosity. Think about it, it doesn’t matter how great your sales offer is, in order to get a customer to convert, you first need to have their attention. Most advertisers fail at this miserably, which is why most ads are nothing more than white noise clogging up your social feeds, mobile apps or Spotify playlists.
The biggest mistake I see writers making in their ad writing is including TOO much information. My favorite ad writer of all time, Roy H.
Williams made this point perfectly when he said “Bad ads leave no gaps and have no anomalies.” He describes anomalies “unexpected intrusions into often repeated ideas”. So, in other words, bad ads will fail to make your customer go “wait, what?!” When you can create an open loop or a gap with your ad, your prospect will be naturally be driven to close that gap… And stories are the best way to do this.
People will remember your story long after they’ve forgotten your sales pitch. Trust me. So yes, while your final point of sales conversion should include all relevant information needed for a buyer to make that final decision, your first touch-point, or your ad, should absolutely not. When everything about your offer is stated clearly in an ad, no questions linger in the mind of your customer. Therefore, it’s not what you INCLUDE that makes for a great ad.
It’s what you strategically leave out – the carefully crafted gaps and anomalies. That’s good right? And I wanna hear from you too. When you think of a great ad that really piques curiosity, what brands or companies come to mind? Comment below and let me know!
Ok moving on to the second C of ad writing. Clarity Confusion is the biggest conversion killer of them all! While piquing curiosity is essential in ad writing, you don’t want to cause any sort of confusion in your prospect’s mind. Just imagine all the things you could write in an ad that would make people go “wait, what?!!” But if they click your ad and then realize your offer is not for them, they’re gone in a flash… and if you’re paying per click, you’re shooting yourself in the foot.
Your ad should make it very clear who you are speaking to - either by promising a specific benefit or calling out a core problem of your audience. And remember, if you try to appeal to everyone, you’ll appeal to no one. You want your customer to subconsciously say “Oh this is for me…” And it shouldn’t take longer than a swift finger swipe for them to come to that conclusion.
Or guess what, they’ll keep on scrolling. Your ad must pass what I call the “Scroll Test”. So try this… the next time you’re on Facebook and you’re scrolling through your feed, and a Sponsored Ad pops up, see if you can identify who and what the ad is for without stopping the scroll.
If you can’t figure it out, they’ve failed the Scroll Test. Majorly.
Ok, C #3. A Call-To-Action. I talk about this a lot...
Yes, your ad needs to TELL your prospect what to do with ONE CLEAR AND CONCISE call-to-action. You should only be asking your prospect to do one thing - and that’s to click, or sign up or buy. Not share, comment, like, watch, signup AND buy. You can do this through distinct copy like “Click the link below” or even better, and if possible, include an obvious button in your ad imagery that makes your prospect want to click it. And, where applicable, have your call-to-action copy match the call-to-action of whatever platform you’re using.
So for example, if you’re choosing the “Learn More” button CTA in Facebook, have the CTA in your caption say... "Click the 'Learn More' button” rather than a generic “click the link below”.
Be sure to update your ad CTA across all different social media channels so this works well.
Ok now moving onto C #4 Congruence. This is so so so important in ad writing yet it’s often one of the biggest blind spots in businesses, especially if the ad team is different than the in-house marketing team. Traffic and conversion are not mutually exclusive. There must be congruence and an overlap between your ad and your sales offer, both in terms of messaging and branding. If your sales offer does not meet the expectations of your prospects based on the ad they just saw, they will feel ambushed and betrayed and you’ve likely lost your chance at ever turning that prospect into a customer.
Online buyers are becoming more and more cautious of clickbait and intolerant of inconsistent messaging. So as a business owner, it’s your job to create a distinct and memorable brand voice and make sure that that is congruent throughout all your marketing touch points – from your ad all the way to your customer support team. And this is especially important on that first touch point, when trust is at it’s lowest. If a prospect clicks your ad and the landing page creates a disconnect in their mind in terms of branding or messaging, they are gone.
As Roy H.
Williams says “Win the heart and the mind will follow... The mind will always create logic to justify what the heart has already decided. Good ads should make your prospect LIKE you.
Then all you have to do is BE the company your prospect likes. Be the company your customer believes you to be.” And lastly, C #5 Compliance. Now the first thing I’ll say is I am not a lawyer, nor do I play one on TV. Luckily, I narrowly escaped Law School and became a copywriter instead.
But I can’t stress enough the importance of knowing what you can and cannot do in your online advertising. Many times you only get one chance to get this right and getting your ad account shutdown is no laughing matter. So do yourself a favor and read up on what’s considered fair game and what’s a no-no on all the platforms you plan on advertising on. Listen, the secret to smart advertising is simple. focus on adding value first and let the customer decide if they want to engage with you further.
So just stay cool, stay compliant and you’ll be in it to win it.
Ok guys, those are my 5 Cs to ad writing. Please give me a thumbs up below if you found this video helpful! Next up, check out my video on how to write hot headlines as that will definitely help you in your ad writing process. You can watch it right here… And of course, be sure to subscribe.
I will be back next week with the new copywriting tutorial. Till then, I’m Alex, Ciao for now.. https://elacmoneybasy.es/ytio
Thanks for your visit!
https://youtu.be/j8pxmNrdJvw
https://bit.ly/3FOwiHL
Great ads will make your prospects go… Wait…. What?! Do your ads pass the scroll test? Here are my 5 secrets on how to write scroll-stopping ad copy.
Hey guys, Alex here! So ya wanna write more effective ad copy? Well whether you’re into Google Adwords, Facebook Advertising, display ads, video ads or billboards you came to the right place. In this video, I’ll be sharing the 5 secrets of great ad writing. Your ads are very often the very first touch point you have with your ideal customer… And let’s not forget about your competition who is simultaneously vying for their valuable attention.
So it’s important that you get this right and make a good first impression! Your ads are your one and only shot to win the hearts and minds of your prospects and the quicker you can turn those eyeballs into leads, and those leads into customers, the quicker you’ll gain market share and leave your competitors in your dust. Hasta la vista, baby! Now, as a genius copywriter you know, that an effective ad is only one part of a sales funnel.
So if you’re looking to start a freelance copywriting business, or increase your conversions online through copywriting, I am here to help!
I release a copywriting tutorial every single week so be sure to hit subscribe below and then hit that little bell icon to be notified of when my next video goes live! Alright so let’s dive in to the 5 secrets of great ad writing. Today’s episode is brought to you by the letter C! Yes, that’s right. For your brain’s enjoyment and effortless recollection I’ve made every single secret start with the letter C!
So let’s dive in… Secret #1: Curiosity Great ads intrigue customers and pique their curiosity. Think about it, it doesn’t matter how great your sales offer is, in order to get a customer to convert, you first need to have their attention. Most advertisers fail at this miserably, which is why most ads are nothing more than white noise clogging up your social feeds, mobile apps or Spotify playlists.
The biggest mistake I see writers making in their ad writing is including TOO much information. My favorite ad writer of all time, Roy H.
Williams made this point perfectly when he said “Bad ads leave no gaps and have no anomalies.” He describes anomalies “unexpected intrusions into often repeated ideas”. So, in other words, bad ads will fail to make your customer go “wait, what?!” When you can create an open loop or a gap with your ad, your prospect will be naturally be driven to close that gap… And stories are the best way to do this.
People will remember your story long after they’ve forgotten your sales pitch. Trust me. So yes, while your final point of sales conversion should include all relevant information needed for a buyer to make that final decision, your first touch-point, or your ad, should absolutely not. When everything about your offer is stated clearly in an ad, no questions linger in the mind of your customer. Therefore, it’s not what you INCLUDE that makes for a great ad.
It’s what you strategically leave out – the carefully crafted gaps and anomalies. That’s good right? And I wanna hear from you too. When you think of a great ad that really piques curiosity, what brands or companies come to mind? Comment below and let me know!
Ok moving on to the second C of ad writing. Clarity Confusion is the biggest conversion killer of them all! While piquing curiosity is essential in ad writing, you don’t want to cause any sort of confusion in your prospect’s mind. Just imagine all the things you could write in an ad that would make people go “wait, what?!!” But if they click your ad and then realize your offer is not for them, they’re gone in a flash… and if you’re paying per click, you’re shooting yourself in the foot.
Your ad should make it very clear who you are speaking to - either by promising a specific benefit or calling out a core problem of your audience. And remember, if you try to appeal to everyone, you’ll appeal to no one. You want your customer to subconsciously say “Oh this is for me…” And it shouldn’t take longer than a swift finger swipe for them to come to that conclusion.
Or guess what, they’ll keep on scrolling. Your ad must pass what I call the “Scroll Test”. So try this… the next time you’re on Facebook and you’re scrolling through your feed, and a Sponsored Ad pops up, see if you can identify who and what the ad is for without stopping the scroll.
If you can’t figure it out, they’ve failed the Scroll Test. Majorly.
Ok, C #3. A Call-To-Action. I talk about this a lot...
Yes, your ad needs to TELL your prospect what to do with ONE CLEAR AND CONCISE call-to-action. You should only be asking your prospect to do one thing - and that’s to click, or sign up or buy. Not share, comment, like, watch, signup AND buy. You can do this through distinct copy like “Click the link below” or even better, and if possible, include an obvious button in your ad imagery that makes your prospect want to click it. And, where applicable, have your call-to-action copy match the call-to-action of whatever platform you’re using.
So for example, if you’re choosing the “Learn More” button CTA in Facebook, have the CTA in your caption say... "Click the 'Learn More' button” rather than a generic “click the link below”.
Be sure to update your ad CTA across all different social media channels so this works well.
Ok now moving onto C #4 Congruence. This is so so so important in ad writing yet it’s often one of the biggest blind spots in businesses, especially if the ad team is different than the in-house marketing team. Traffic and conversion are not mutually exclusive. There must be congruence and an overlap between your ad and your sales offer, both in terms of messaging and branding. If your sales offer does not meet the expectations of your prospects based on the ad they just saw, they will feel ambushed and betrayed and you’ve likely lost your chance at ever turning that prospect into a customer.
Online buyers are becoming more and more cautious of clickbait and intolerant of inconsistent messaging. So as a business owner, it’s your job to create a distinct and memorable brand voice and make sure that that is congruent throughout all your marketing touch points – from your ad all the way to your customer support team. And this is especially important on that first touch point, when trust is at it’s lowest. If a prospect clicks your ad and the landing page creates a disconnect in their mind in terms of branding or messaging, they are gone.
As Roy H.
Williams says “Win the heart and the mind will follow... The mind will always create logic to justify what the heart has already decided. Good ads should make your prospect LIKE you.
Then all you have to do is BE the company your prospect likes. Be the company your customer believes you to be.” And lastly, C #5 Compliance. Now the first thing I’ll say is I am not a lawyer, nor do I play one on TV. Luckily, I narrowly escaped Law School and became a copywriter instead.
But I can’t stress enough the importance of knowing what you can and cannot do in your online advertising. Many times you only get one chance to get this right and getting your ad account shutdown is no laughing matter. So do yourself a favor and read up on what’s considered fair game and what’s a no-no on all the platforms you plan on advertising on. Listen, the secret to smart advertising is simple. focus on adding value first and let the customer decide if they want to engage with you further.
So just stay cool, stay compliant and you’ll be in it to win it.
Ok guys, those are my 5 Cs to ad writing. Please give me a thumbs up below if you found this video helpful! Next up, check out my video on how to write hot headlines as that will definitely help you in your ad writing process. You can watch it right here… And of course, be sure to subscribe.
I will be back next week with the new copywriting tutorial. Till then, I’m Alex, Ciao for now.. https://elacmoneybasy.es/ytio
Thanks for your visit!
https://youtu.be/j8pxmNrdJvw
https://bit.ly/3FOwiHL
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