7 Proven Ways to Make Money with Your Email List

7 Proven Ways to Make Money with Your Email List
This video is brought to you by OptinMonster. Use OptinMonster to convert and monetize your website traffic and grow your email list. Just click on the link in the description below to get started. The first 200 people to use the coupon code WPBVIP will get 25% off OptinMonster. Okay, now we get to talk about a fun topic.
Everything else was fun too but this is a way for you to make money with your email list. Now I also want to share a word of caution. You want to make sure that you're also providing value when you're sending out email so don't make every email a sales email. You'll want to look at doing something like a ratio of four or five to one meaning for every four or five emails of information and content that is helpful to the user, you can send out one email that is sales related in some way and so let's discuss some of the ways that you can do that. First thing you can do is you can recommend projects.
This is also called affiliate marketing where you'll send out an email of maybe one of your favorite products that you have used for ever and you want to share it with them and then you add an affiliate link within the email so that they, when they click on it, when they buy it you'll get a commission. Now you want to be careful because some affiliate programs such as Amazon don't allow you to put affiliate links inside your email so you'll have to get a little creative where you talk about the product, send them to your website that has the affiliate links, and then they can click on from your blog to then go. There are others that they don't care, you can put an affiliate link in the email and it's okay so just check with your affiliate program manager or the affiliate program to see what the requirements are for affiliate marketing and this one is probably one of the easiest ways to set things up just like with growing your website and your blog and making money with your blog.
Having affiliate products and ads on your site are probably two of the easiest ways to get started with making money the same thing goes with having affiliate products and suggesting them in your email is one of the fastest ways to make money with your list. The next way that you can make money is to get email sponsors and basically this is just, you have a list of a targeted audience and you know someone, you partner with a company or another website where they need to get in front of that target audience and so they sponsor an email that you send out to your list and it's usually a product that they want your target audience to go and purchase.
Here's an example of one Tim Schmoyer from YouTube creators he is talking about a particular product that he wants to introduce to his readers and you see at the bottom it even says that it is a sponsored email and you'll want to make sure that you showcase that is a sponsored email somewhere in the email for FTC purposes like he does here but you see it's a great way for him to introduce something that his audience probably already wants or already needs and this email, this sponsored email allows him to offer that and then he'll get a commission if they buy.
So getting sponsors for your email is really a great way to make money and it's a one-off thing unless it works really well then the sponsor might continue to sponsor all of your emails where maybe you just put a little link at the bottom. Next you can also sell your own product and for a lot of bloggers or a lot of people with a website, that is their ultimate goal. You're building up your email lists so that when the time comes you sell your own product and this is either a physical product that you've made you can do drop shipping that you sell somebody else's product or e-commerce but most of the time this is just you selling your own product. Something that you have created and that flows really nicely into number four where you're offering an eCourse.
Maybe you take a product like an e-book or something like that and you build it up into a video tutorial with downloadable items where you're taking them from a pain point to a solution point and you're offering the information to them and offering it as an eCourse through your email list and then once you create the product or you create the eCourse then you can start using your Thank You page to sell the product so that's the next tip.
 
Don't wait for them to be on your email list for a long time you can immediately once they sign up to be on your email list, most people simply send them to a really short thank you page. Create a really valuable thank you page where you're showcasing what you can offer and possibly even sell your product to them or at least introduce your product to them and give them the opportunity to purchase that product on the Thank You page.
The next one I think is a really neat idea and it's basically creating a paid email subscription model. I think this works more in industries where the topic that you're covering changes a lot and so you're keeping your readers on top of the information and here's a great example.
Marie Haynes she is in the SEO industry and she has created a really great paid email subscription model where, and it's a two tier, you actually are, you can be on the list as a free member and then also as a paid and basically the free member just doesn't get as deep of a dive as the paid members and this comes out monthly.
What I think is great about this is it gives everybody value whether or not they are paying but it also gives the free members a chance to bump it up to a paid email subscription model where then they're getting a little bit more information in the topic and I think for Marie she gets a better idea of how much she'll be making each month from that model. So thinking ways of how can you create a paid email subscription model for your readers as well. And then finally one of the easiest ones to do is if you have an e-commerce site sending an email to abandoned shopping cart people is a great way to recoup some of the money loss when people go to your ecommerce store, add something to the cart, and then they leave without ever making a purchase. If you're able to do that it's not uncommon to recoup as much as 10 to 20 percent of the people who had already abandoned and so those are seven easy ways that you can incorporate making money with your email list.
Thanks for watching and don't forget that this video was brought to you by OptinMonster. You can use OptinMonster to convert and monetize your website traffic and grow your email list. Don't forget to click on the link in the description below to get started because the first 200 people who use the coupon code WPBVIP will get 25 percent off OptinMonster. So question for you, which one will you work on today and get started with making money with your email list? Let me know in the comments below.

Thanks for your visit! https://elacmoneybasy.es/i785
https://youtu.be/d502wvpnLpU
https://elacmoneybasy.es/7-proven-ways-to-make-money-with-your-email-list/

Best Email Marketing Software

Best Email Marketing Software
- What's the best Email Marketing Software right now in 2020? Well, after testing all the best email services and even running our entire business on over five of the leading options. In this video, we're gonna step through our top recommendations, covering everything that you need to look out for when you're deciding which is the best email marketing platform for you. Hi, it's Justin Brown here from Primal Video, where we hope you grow an audience and scale your revenue with online video. If you're new here, make sure you click that subscribe button and all the links to everything we mentioned in this video, you can find linked in the description box below.
So let's jump into it.
Now there's a ridiculous amount of options when it comes to email marketing platforms. Deciding which one to go with is not a simple decision and choosing the wrong one can mean a ton of work migrating between them down the road. So we've spent a ridiculous amount of time trying and testing old deleting options, and we are constantly researching and retesting so that we can keep up with the latest features and the changes across the board. So in this video, I'm gonna be sharing what we've learned from all of that research and how we got to our current top recommendations and what you need to know to choose the right Email Marketing Software for you right now.
And on top of that I'm also gonna share with you a link to the recording of a free workshop that we ran, stepping through how we organically convert over 30% of our new YouTube subscribers over to our email list, every month completely automated. That training is super thorough and it even includes a walkthrough on how to set up each of our recommended email platforms as well. So make sure you stick around for that one. Okay, so getting to the options, as we've said, there's a lot of them out there and some of these platforms you've likely already heard of. You've got things like MailChimp, Active Campaign, AWeber, Drip, Infusionsoft, ConvertKit, GetResponse, Constant Contact, Sendy and there's a lot of others as well.
So we've tried and tested most of these and we've even run our entire business in various times on several of them. We actually started running our business on MailChimp, then we moved to AWeber and ConvertKit, Drip, Infusionsoft, and ActiveCampaign. And from all of that, our top two picks and our recommendations right now are ActiveCampaign and ConvertKit. Now both of these are our two standouts for different reasons, and they are the best options that we've found for the vast majority of users.
So we look for the best in class for specific use cases.
So you might be a power user or even an intermediate user right now but maybe a power user one day, someone is looking for something that is scalable longterm, something that's not gonna hold them back or something they're going to hit limits in. And those users are looking for something that will likely do everything that they ever need to do. Or the other use case is someone that's just after the simple stuff, basic emails, simple automations, and this use case could really fit in with most of the options that are out there right now. So no matter which one of those use cases or categories you might be resonating more with, our top two picks as I said are ActiveCampaign and ConvertKit. Now both of these are intuitive.
They're easy enough to use.
The interface isn't going to be too overwhelming for an absolute beginner or someone who is more advanced to jump in and to start to get familiar with either one of them. They're both really powerful email marketing solutions with builtin automations as well which is a huge advantage. They've also both got great Customer Support. Now it wasn't that long ago that ConvertKit Support was a lot better than ActiveCampaign Support.
But ActiveCampaign recently has really stepped up and they've even introduced things like a new Support Center here in Australia, which means they've now got more global coverage across different time zones. Now both of these services do run off a subscriber-centric approach, which is what you're essentially paying for each subscriber once or each email address once and then you can add that subscriber or that email address to as many lists or tags as you like. Whereas some of the other services are list-based. So a subscriber, if it's on multiple lists, you're actually paying for that one person or that one email address multiple times based on how many lists it's on.
Now with ConvertKit and ActiveCampaign, there is a slight difference in the overall workflow.
ConvertKit is entirely tagged based, whereas Activecampaign includes both tags and lists, which does add a nice extra layer of options for your subscriber management and your automations as well. So we're gonna dive into ConvertKit and ActiveCampaign in a little bit more detail to help you decide which one is the right one for you and then I'm gonna share my recommendations. Now, ConvertKit also supports some powerful, intuitive automations. It has a simple visual automation builder built in which is great. And it really helps you understand what happens as a user moves through a specific workflow or an automation and it supports pretty much all the basic options that most users will need.
It also has built in basic landing pages. Now I do mean basic landing pages. But this might be enough to get you up and running and it might mean one less platform or one less subscription that you need.
Now ConvertKit does have less features and a lot less pro-level automations and control than active campaign but ConvertKit is also very intentional with what they do with really a no bloat focus. Which is probably gonna create a lot less potential overwhelmed with their users as well without those advanced features.
No one goes to pricing. They do have a free plan that you can start out on. So we just starting to grow your email list and this could get you in on their platform and learning how it all works. But do note that this free plan, it doesn't actually include their visual automation funnels or their automated email sequences. So if you're looking to build out any automations or any email sequences, then you're not gonna have access to this on this plan.
 
So to unlock those features and everything else, you really wanna jump across to their complete plan, which starts at $29 per month for up to 1000 subscribers and the monthly fee scales as your email subscribers scale as well.
So, overall we've got several clients and tons of students that are using and loving ConvertKit. It is easy to pick up. It offers you some great basic automations that you can grow into if you're not there straight out and it doesn't require you to have an IT degree or a full tech team to help you understand it. So now on to ActiveCampaign.
This one's also got a really great interface, but as I've already said, it's got a lot more advanced options, a lot more control and a lot more complexity than ConvertKit.
So it's not as easy to use and it's definitely not as intuitive as ConvertKit. ActiveCampaign does have a built in CRM as well. Now it's definitely not a salesforce competitor. It is really simple, but it does let you manage your customers and track their history and interactions and everything all in the one place.
The email editor in active campaign is a little more clunky. So it does take more work to get the result that you want and to understand how it works, but know that it is really flexible with what you can achieve in that. In regards to the automation side of things, this is really the system seller for ActiveCampaign. It supports everything that ConvertKit can do but so much more as well. So you get far more advanced control and advanced features to really build out pro level and advanced level automations.
So you've got things I've been able to trigger specific actions to add people to a Facebook Custom Audience or to create Custom Webhooks.
They even have the ability to integrate with your website and tracking and all of that sort of stuff too and being able to track events or link clicks back to a specific email subscriber. So super powerful. So there is a huge level of depth in ActiveCampaign. Now it is a platform that is definitely harder to learn than ConvertKit but it will give you way more options as you grow.
Especially if you're someone who's looking at some of these automations and things and just having access to all of these options and features whether you need them right now or not. Now ActiveCampaign doesn't have built in landing pages like ConvertKit does, but it does integrate really well with most of the big services like Leadpages or you can easily link it up to your website as well. So in regards to pricing, you've actually got a few different plans that you can choose from starting at $9 per month for their lite plan which will include up to 500 contacts or 500 subscribers.
But at that price point it actually does give you access to their marketing automation features on that lite plan as well. If you do wanna access to some of the more advanced features like Facebook Custom Audiences, then that's where you want to move up throughout the plans.
But to compare this side-by-side fairly with ConvertKit, they're plan, we're starting at 1000 subscribers. So if we up this now to 1000, then you're at $17 per month here in ActiveCampaign, comparing that back to ConvertKit which we're starting at $29 per month for 1000 subscribers with those automation features in there.
And obviously just the same as ConvertKit, the pricing scales as your email list scales as well. So which one is the best and for who? Well ConvertKit is our go to recommendation for anyone that is likely going to get bogged down in the tech.
Someone that just wants something nice and unintrusive and easy to use. So it's our topic for anyone that's unlikely gonna want any of those complex automations or anything outside of simple email funnels. And that just wants something that will get the job done nice and easy and fast. Whereas we see ActiveCampaign on the other hand is for anyone who's really not fitting that description. It is far more customizable.
There is a huge range of options and features in there offering you incredible amounts of flexibility. And when you stack that up against ConvertKit, all that flexibility definitely adds more complexity. But if automations is a big thing for you and it is for us at Primal Video or you just wanna know that you're really unlikely going to be hitting any limits as you grow and scale with this stuff, then you're gonna love ActiveCampaign.
Now comparing the way the ActiveCampaign actually handles these automations against the likes of something like Infusionsoft or Keep, which has typically been the standard for marketing automation, Active Campaign just makes things far simpler to set up and to manage. And it really is chalk and cheese and ActiveCampaign stands out by a big margin.
So for us we use and love active campaign and we run everything in there from simple email funnels to entire business processes all within ActiveCampaign Even things like right down to managing subscriptions for our primal video accelerator membership. So if you're looking for an Email Marketing System where you're likely not gonna be bumping up against any limitations as you move forward and as you grow with this stuff, then that's where we recommend ActiveCampaign. But for those of you who are just after simplicity, then you'll love ConvertKit.
Now, if it's still not clear for you from this overview which one is the standout for you, then I would suggest just grabbing the trial version of each of them, diving in having a bit of a play around and just taking a look for yourself. And again, links are in the description below.
Now, earlier in this video, I said, I'd also share with you how you could access our Email List Growth Workshop, including all the tutorials and how to set up both ActiveCampaign and ConvertKit to start growing your list on autopilot. These are the exact tactics that we use to grow our email list by over 30% of our new YouTube subscribers, completely organically and on autopilot each and every month. So that is linked on screen now and below in the description as well and I will see you in the next one, cheers..
Thanks for your visit! https://elacmoneybasy.es/i785
https://youtu.be/8XGTxHGlcJc 
https://elacmoneybasy.es/best-email-marketing-software/

Why Direct Mail Marketing Is Far From Dead Empathy Wines Barter Meeting

Why Direct Mail Marketing Is Far From Dead Empathy Wines Barter Meeting
- How many cases of wine did you buy? - 30. - Nothing, listen it's money but here's what's cool about it. You're gonna fucking give it to cli--, like it's so smart. You got your perspective.
I just wanna be happy, don't you wanna be happy? This is the biz dev barter of Empathy Wine episode. - So I bought Giant, and all he was doing was postcards. It was called Giant Postcards. 2011 I buy the company, yeah they're this big, giant postcards.
- How'd he come up with the name of the company? (laughing) Go ahead. - He had one thing right, he was doing shared. This is where I have to, if we want to debate a little bit. - Please.
- I have to debate with you because that plan right there, so he had a plan.
I took it and I perfected it to that. Now the manager of the club, if you flip it over, say that's Gold's Gym, Anytime Fitness, whatever. That manager right there goes next door to anywhere from two or one really. - The New York Jets were paying me millions of dollars and making millions of dollars by putting a logo in the bottom left-hand corner of the video and picture we posted on Facebook.
Shared is not exclusive to postcards or social media.
If you're gonna tell me, which you are, that they amortized down the cost I'm like cool. You can do that on Facebook and you can do it at scale. And you can run more arbitrage on Facebook because if you know how, a mailbox, the post office is fixed. Facebook is broken, it's a marketplace.
You get to take advantage. I am picking up fans who speak Arabic for 1.9 cents right now. Fans, not consumption, follows.
I'm gonna get paid $250,000, $400,000 a speech in Kuwait, and Jordan, and Dubai in a year because what Facebook does that the post office doesn't is it doesn't floor it.
So you're right, I understand what you've done. That's really right. That's what giant space allows you to do. - And that's the only way-- - I totally got it. - I believe that direct mail works.
- Honestly, look I literally just said you know what's funny? I don't hate direct mail. I just know if you use Facebook perfectly, with the mentality of direct mail, it's scary. I don't know what else to say the you bro. This is the same to everybody.
I can literally put fuckin' sushi on it for him. It's crazy, but much like you've perfected this, this practice of direct mail's been around for 80 years. There's so much work to be done on the content side on Facebook and on the discipline of being great at spending $88 against African American males that live in you know, downtown Atlanta who love the Hawks but not the Braves.
I mean the shit is fuckin' gnarly and there aren't agencies yet or humans that really understand what a Plinko board of that level looks like. Like I said, yes.
- I want you to know that crucial part though. You made me pivot and two years ago, right? Literally two years ago I said okay Gary's right, everybody believes him, right? - I gotta deal with that market behavior. - I didn't know, I saw you randomly, but I would say, and I might be completely wrong here.
But I would say you've exploded over the last two years. - Correct. I'd been around for eight years, but it's different now. - And no offense obviously. - No offense, I'm pumped about it.
I preach to these 24-year olds patience, I lived it.
I don't wanna be a hypocrite. I'm pumped that I fuckin' ate shit or grinded. And I was doing great like you. This is why I'm overreacting to your 37 or whatever.
You're gonna have more ups and downs depending on your personality trait. Ups and downs are based on risk. When you come from the dirt you have more losses because you're fuckin' playing with, give a fuck. When you start doing it right a little bit it depends on my dad hit a place where he was like fuck it I'm good. So I'm not gonna put myself in a position ever again, you know?
And honestly I'm kind of that way, too. I have enough of a nest egg in the thing, and even building Gary Vee is really built on what if all shit goes to shit? So I always talk about the truth. The economy being vulnerable, this and that nature. Because when the economy collapses, I'm gonna be right 'cause I'm right.
And two, I'm not gonna get 150, I'm gonna get 30,000. But I'll still get 30,000. And at least that's like my insurance policy. - Absolutely. - So you pivoted.
- I knew I couldn't build, we were doing close (audio skips), bucks, not bad. - And what, you were super narrow to just this world? - Just direct mail. - Just direct mail for gyms or just direct-- - Anybody, anybody. - But that client was big.
It was disruptive that, my talk there because they were so big a percentage of your. - 90%, 90% of our business, numbers. - Got it, got it, if it was eight percent it wouldn't have mattered.
If you were Kentucky Fried Chickens and gyms. - If you ask anybody you can probably say this.
I mean ask anybody in Anytime Fitness, I've been around for almost 13 years. - In that little world? - In there, yeah. And I've done 12 Anytime Fitness clubs. - And you still have them?
- All of them are still open. I've got a few because I've sold them. I bought one of my partners out for a big chunk of money. - For this one? - But before I run out of time with you, the biggest thing that I did, and this is your doing is I knew I couldn't make it.
If I wanted to get to 10 million, 20 million, 50 million, can't do it with direct mail. Now I could do it with direct mail, but do I necessarily want to? - You don't want to fight, you didn't want to fight, like you're smart. You could have. - It's five, 10% margins.
- But not only that, you would have had to fuckin' fight the inevitable fact that over time the internet will continue to gobble up more.
You're gonna have to fight harder on lower margin for a smaller pie. - So what I did was of course I can do the old stuff. I printed that. - I love that you did that.
- You've got a couple more here. And I got some other stuff, but I wasn't super impressed with it. I had my production manager do some stuff. But I got into literally, we still do the direct mail because it's still a good bit.
It's still 30, 40% of our business.
- But now? - As you know, direct mail's expensive, right? So on our revenue it's good. Now on the profit side like I said, five, 10%. - I got it.
- I hate doing a frickin' $10,000 deal and only make 1,000 bucks. - I get it. - Two and a half years ago I said okay we've gotta do everything. Not necessarily everything work small. So we started with the banners, then we went to lanyards.
Then we went to t-shirts. T-shirts really took off. T-shirts is I think where it's gonna be. Now we literally, if you go to my site we literally do everything. - You make.
- I hate to say no. Somebody calls me up, hey can do you do this? - The answer's yes. - ] I'm like yes. - Brother, I'm a believer.
I'm at my best when I'm that and I hate the years where my companies get big and I have to let it be in the no business for little while.
That's what I'm just getting out of in Vaner. Like the last three years I haven't been outrageously happy with the no culture of my own company. But what you do at times is you start. I'm a big believer in yes.
Then I think there's times where you're marinating some of those yeses which forces you to do a little no. And I hate those periods. I'm getting back into yes which excites me. Is there anything that I can help with right now? - Absolutely man.
- What? - Do you have, I know print's not huge. It's all about online right? We're mostly offline. - Don't get it twisted.
I love LinkedIn, I'm talking a lot about LinkedIn. But I don't love LinkedIn ads 'cause there's a floor. I don't like floors, I like internet has unlimited scale and inefficiencies when you start at zero. I'm a by-product of my reality.
I built a business from three to 60 million dollars in four seconds with no money 'cause Google didn't have a fuckin' floor at five cents a click.
Nobody on earth at the time, and I fucked up. I should have built a trillion dollar company. But I was in my little wine world. Nobody was buying silver oak and red wine, and Bordeaux. And I just fuckin' cleaned house.
That's why I love social media. Instagram stories right now will sign up a lot more people to the gym than that if you know what you're doing. It's like anything else. If you're good at baseball then it's a great idea. You make fuckin' $23 million a year being a middle reliever.
But if you're not, you're not. So it comes down to skill. I actually like paper, I like real world. I like events, I just talked about it. I like paper because there's a place for paper.
I write books in book form.
People make fun of me sometimes. They're like uh, Mr. Digital. I'm like because people read them.
There are very few things I shit on that I still do. I'm doing direct mail this week. I don't know what else to tell you. - How can we work together? - That's probably a better question, right?
That's the bigger, you always start with the moon and work back, exactly. - We just partnered with another guy. Our website is going through the roof. We're getting orders from everywhere. I've even talked to Australia about going-- - I don't even want to know how much paper is being printed in America.
I guess the question is what do you have right? When you say we're gonna do everything, are you sitting in the middle and outsourcing? Do you have a printing press? I don't even know what to ask? - When I was with Gold's Gym, I'm back, I did a full circle.

 
What I did over the past-- - What's my timing? - You're over. - By how much? I know, by how much? - 10 minutes.
- Okay but we'll have five more minutes. - Awesome, man. Basically full circle. - This is why this barter thing I'm doing is stupid because I'm not gonna be able to stay. Like we spent all this time analyzing my time.
Then it's so expensive that we kind of discounted and I'm already upset. Then I'm gonna go over by 30% in every meeting because I get pumped. That's what I keep telling people. When I have to sell something, I'm impossible to get to. - I've been trying to get to you for two and a half years.
- Right and how many cases of wine did you buy? - 30.
- Nothing, listen it's money. But here's what's cool about it. You're gonna fucking give it to cli--, like it's so smart.
- That's what I was telling John. I was telling John yesterday. - I'm like having the conversation with you guys. Like this fuckin' sucker. I feel like I'm not joking, I feel like a sucker.
But I love it. It's back to the grind of the game. I love when both people win. I love that you're winning. - I'm gonna give away 100, 200 bottles.
What if they all love it? You're a genius. I can't drink 300 bottles. - I know that. - To be honest, I'm not even a wine guy.
- And who's gonna buy wine? People are gonna buy wine that can aff-, who's gonna be able to barter? They're gonna be able to afford it which means they're in business.
Or one person just bought 100 cases. They're donating it to charity.
The charity that I'm on the board of is going to use it at very high events where it's going to get good branding. So totally and here's why good with that versus other things. It's truly a $40 wine truly for $20. So the people that get it are gonna freak of how good it is. And if you give it to somebody who normally buys eight to $20 wine, they're gonna be like this is so good when they go to the website and see that it's $20 by the case they're gonna be like fuck, this is way better than what I'm buying at Total Wine.
And it's 'cause it actually is a $40 wine for $20. Anyway nonetheless, what can we do? Here's what I would say. You're catching me at an amazing time. I'm as, okay here's what we can do.
Let me give you the whole gamut. I don't know if Vaner is in a position where it's so disproportionately pumped to get the paper or direct mail business for our clients because we're competing at the highest level. They're working with--. - Aren't you leaving money on the table, though? - We are, but the fight to the fight to give me their business when they're working with who the fuck knows up the scale, probably they're getting added value from their national media.
I don't know, but I'll do some homework. The most extreme, and I don't think this is going to, intuitively this doesn't feel right. There's more almost doing it for him and I. I want Phil and we're going through our own process.
This is me really taking time to sell Phil on this continued idea.
I'm desperate to create a company called 49. I have this thought that I'm going to build enormous amounts of wealth by creating a company that truly partners with people that are actually smart. I mean think about it. You paid a lot of money to buy out a minority partner. Me rolling in right now and being like give me 49% of your business is not like the thing that's gonna get you excited.
So Phil's gonna put you on a call. I want him on it because I want him to learn. You should take the business from the guy that's got it from us at Wine Library. So that should happen. I think that's good because I wanna continue.
I'm testing the waters, I still like it. - Do you do specialty or do you just do saturation mailing, do you know? - We do both, we do both. - Okay because specialty is good. It's obviously more expensive because you've got to pay first-class postage.
- I'll be honest with you. What's really fascinating to me is the, I think I can do it very weird. I'm in such a unique spot as a human so cool. This is the model? I think Wine Library could probably make $500,000 a year because unlike all these companies if I actually have a B side, if I do one video on Facebook that says hey, I'm doing something with direct mail I need you to send me the samples of your products because I will not let you buy space unless I believe in your product or service.
After we do quality control I could probably be mailing weekly and making my dad 5,000 to 10,000. - You could be mailing for free. - No, no as a profit center. - Dude, you could actually make money. There are clause, you know these.
- That's what a profit center is. - I cap it, I say it's 2,100 bucks for 5,000 postcards. If you get 2,400 you get to keep 300 bucks. - That's what I'm saying, that's what I'm saying. - So you could absolutely do that.
- Wonder if we can turn that into a business for influencers? Think about what I'm talking about now.
Test this with these guys. We do it for six months, really get it down. Feel good about it.
We build out some sort of little sales, CRM-y kind of little thing that becomes scalable. Then you convince, so for example, fitness influencers. Like it could be a profit center for influencers penetrating demos they're not reaching. You know, if you're the cliche ad, the good looking dude or hot chic, you're welcome man. (laughing) I love your haircut too, I'm super into you.
I was like fuck man, I wish I had that. You like his haircut? - I thought I was gonna get tattooed on the hair. - Tattoo's cool, but the haircut's good man.
It's like good.
- So I do good bringing him. - Very good. - Hey man, he's got a piece of this if we do a deal. - Anyway, so I need to wrap. Here's what I would say.
Through the process you'll send and email to them, me, and Brandon. Phil and Brandon will be on the phone with you tomorrow. You should take that business. We should do this. We'll do it once just normal, make sure everything.
That's not what I'm worried about. It's the holidays. In January I think I'm literally I'm not joking. I'm gonna try to roll, I mean just try it. I like saying yes, trying shit.
I'm gonna try to subsidize it for my dad. I'm trying to find ways to help my dad make more money. I'm gonna subsidize it with local New Jersey, I'll run the ads only in Jersey. It will literally be like Gary Vee's Jersey business recommended. It really is something I think if you think about how I'm leveraging brand, it's something my dad could be making 10,000 bucks.
If my dad, if I told my dad, dad, good news. You're mailing weekly 'cause it works, it's just expensive. You're mailing weekly and you're gonna make $10,000 a month because I'm whoring myself out on the other side through a process that I feel good about because I do like that restaurant in Red Hook and I do feel good about the taffy place in Atlantic City, and I do feel good about the whatever. He'll be happy and the business will grow. He'll make $120,000 in net profit just 'cause and his business will get a ton more traffic.
It will work, so anyway and then maybe we build that model. Then if I like that, probably this time next year I would then be able to say hey, let's do this for real whether it's 20%. We're really trying to figure out what we're building. We've gone from investing to private equity, to directed consumer brands, to a holding company. But I think, and it doesn't have to be Phil by the way.
If he decides not to pass on it, it will be Andy K or Tyler, or Sini.
I think I'm inevitably going down a path of a company called 49, Vaner 49. - I love it. - It's smart. - It's an awesome network.
Can you image the network you would--. - Of course I'm thinking about that. The amount of people. - An event with those people. - The Turks and Caicos weekend every year on the 49th week of the year.
(laughing) Oh that's December, it's cold. I love that, that's what? Right before, that's literally December 12th, I love it.
https://elacmoneybasy.es/why-direct-mail-marketing-is-far-from-dead-empathy-wines-barter-meeting/