Capability Mapping Mastery in less than 15 minutes!

Capability Mapping Mastery in less than 15 minutes!
Hi this is Jesper and i make videos on youtube for those who like to challenge mindsets and make a  difference in the workplace i like explaining consulting management and data frameworks  i make youtube videos to explain how to use them and today i'm going to explain capability mapping  a secret framework hidden on google search.
To solve a 50 year old mystery  computers have been in business for more than 50 years but when they were introduced 50 years  ago another silo was immediately created a silo consisted of technology people or technology nodes.
So already from the beginning that started to be a bit of a communication problem  with business people and technology people trying to understand each other  and it hasn't got much better which is quite surprising considering the very very big  leaps.
And bounds that were made in terms of technology in the last 50 years  but today busy strategy and i.t strategy are still misaligned and quite frankly dysfunctionally so  the problem is different language and different terminology.
A business may you terms like growth  market share profit productivity and the business goal may be to increase productivity if you are  a manufacturing company for example from 50 000 units per year to 100 000 units per year  a corresponding it goal or technology goal may be to increase system availability from 99.5 to  99.7 percent or to ensure that all calls that are taken on a help desk are answered within 15  seconds instead of 30 seconds all kind of it goals tend to revolve around something to do.
With the service level this tends to be the essence of many technology strategies today  simply to keep the lights on and making sure the systems are working and available when needed  but there is no significant connection between business and technology goals and considering  the increasing importance of digital and digital technologies this is concerning digital companies often called digital disruptors are emerging everywhere what makes them different  is the ability to use technology.
And how to align business and technology outcomes  hence it is critical to incumbent organizations to better align technology and business operations  and strategies to remain competitive and this is where capability mapping comes into the picture  it creates a new view of the organization that both business and technology can understand  and it provides a common language so both can be understood.
So if you want to be hero  solve the 50 year old mystery and bring capability mapping into your organization but wonders how  well then i've got you covered and in four simple steps i'm going to explain and show  you how you can become an expert we're going to talk about what capability mapping is  and we're going to talk about why it's different and why to use for white so good  we're going to talk about how it works by unpacking a real case study and actually  looking at the real capability map and lastly i'm going to share some of my own experiences.
And practitioner trips so that you can learn as quickly as possible and get up to speed as quickly  as possible and go out there and practice how does that sound let's start and if you like what you've  seen so far please hit the like and subscribe button below so i can make more of these videos.
So let's start with capabilities a capability describes what an organization does at its core  capability mapping is used to identify capabilities needed for an organization to  execute on its strategy and run its operations it has three core benefits firstly it is easy to use  and practice as you will see in example shortly second its static it doesn't change often so  once you have invested a time to develop it it stays current with very little upkeep and third  as i mentioned previously it provides a language that with business.
And technology can understand there are actually several other benefits i'm talking about the core benefits when it comes  to mapping business and i.t strategy but there are a number of business benefits in their own  right that i'm going to touch on throughout this video surface is fantastic why aren't  more people using it well that's a million dollar question it's not that it's hidden  if it's hidden it's hidden in plain sight well regardless of reason or other people may or  may not be using it don't let it stop you from using it in your organization to do great things.
Let's look at some simple rules behind capability mapping firstly it is not an organizational  structure although as you will see in the second it might look like an organizational structure  because it looks like a hierarchy but they are not the same and the answer very different questions  language is important a capability is always expressed as a noun whereas.
For example a process  is expressed as a verb for example a capability might be product development  whereas the process would be develop product another important rule is that capabilities  are unique they are atomic and they cannot be replicated regardless of how large the  organization is they can only exist once and once only it's not like a geographic organization that  may have the functional structure and the processes duplicated in three regions in  the capability map regardless of the organization the capability can only exist once and once only because it focuses on what the organization does rather than how it does it it remains static.
And  resistant to change for example an organizational structure will not affect the capability map  the only thing that affects a capability map if there is a major shift in our strategy  so how is the capability map developed these are the core steps yet depending on purpose the status  may vary slightly let's unpack each stage in more detail before jumping into a case study  first we map current business capabilities using a structure-like format  high-level capabilities.
Go on top which are then broken down into more granular capabilities second  current capabilities are rated in how well or not they support the organization this forms  the current state view and is often shown as a heat map third to support the strategy capability  uplifts are identified including new capabilities needed this forms the future state view and is  also often shown as a roadmap fourth capability uplifts and new capabilities are prioritized which  creates a business roadmap and fifth the business roadmap is mapped against applications.
And systems  existing and you which generates an i.t roadmap which forms the basis of an i.t strategy  voila we have done it we have made the connection between business strategy and  i.t strategy with this background on capability mapping we cannot apply it in the real world  edison cars a pioneer in hydrogen propulsion builds 50 000 cars annually this ceo has  recently given the leadership team the goal of increasing production to 100 000 cars annually  within the next two years.
The ceo has also given the leadership team the task of coming up with  the transformation plan in three months the leadership team has decided to use capability  mapping and business architecture as a tool and framework for developing the transformation plan  it is well known in the business that the major obstacle to increased production  is the lack of i.t systems technology systems and the integration with the rest of the  organization and with outside ecosystem the leadership team developed the capability map  based on their own terminology.
They were using in their business and in that industry and the high  level capabilities were product management build management marketing management dealer management  after market management procurement management and the bundled all of the corporate functions like  finance i.t.
And hr into corporate management product management.
Were further divided into  research management concept development design management estimating management and  pricing management product management is often referred to as level zero capability because  it's a top level capability whereas the next level capabilities referred to as a level 1 capability.
And each level 1 capability was further decomposed into more granular  level 2 capabilities and this is our starting capability map for the rest of this case study  next the leadership team conducted a current state assessment of all existing capabilities  to understand how well they supported the current operations after understanding the  current state capabilities the leadership team next wanted to understand what capability uplifts  and new capabilities were required to double production.
To 100 000 cars annually  next the leadership team prioritized capability uplifts and new capabilities  once completed they used the prioritized capabilities to create the business roadmap  and finally the business roadmap was used to identify new applications application uplifts  new cloud platforms and network and infrastructure uplifts to create the connected technology roadmap  the leadership team was very happy with the technology roadmap but wanted to further  leverage the investment in capability mapping they wanted to understand the organizational impact.
So  change management strategy could be developed so they mapped each detailed capability against the  organization to understand the organizational impact of the transformation roadmap  it also provides a number of other benefits for example  it identifies inefficient and duplicated processes influences  organizational restructures by identifying silo and inefficient use of human resources  and lastly it informs investment decisions by identify the capabilities that are most needed  to affect or to support an organizational strategy and now i'm going to share practitioner tips.
And  my own experience and observations having practiced capability modeling for many years  and the first one is if the organization is not familiar with this concept start small  start with a function or a group it is not ideal but very difficult to start capability modeling  with a big bang approach unless you have a ceo or someone that is really keen to do it  find a good use case or a good problem to solve nothing is more powerful than using capability  mapping to solve a real problem especially if the problem.
Is something the organization has  struggled with in the past find a great sponsor and this is really important find someone in the  business that can see the benefit of this and need it so a good sponsor in the right function  of the organization.
Is a fantastic start it's easy to fall into the trap analysis paralysis  stop at level 3 or level 4 capabilities going deeper than a level 4 capability  is most often not useful so stop at level 4.
 
So what are your technology choices supporting this  well they're not that many you have two types of software you have the more cheapest software like  your microsoft vco which i tend to use myself or you have the more expensive software like your  ice solver that connects the entire enterprise architecture stack which is horribly expensive  and it's a very long investment in terms of learning and really coming up to speed so  in terms of software they not that much choice i tend to go on the live trend using things like vco  if you want something free.
And draw io is a great little technology tool for this kind of stuff  overall my advice is again like everything start small use simple technologies and if  it takes off in the organization then you can consider investing into one of these enterprise  grade management software tool sets and lastly love frameworks or hate frameworks there are a  number of business capability frameworks out there already that can be very useful to get started  certainly very useful in the beginning to show the business.
How it looks like and how it works but at  the same time adopting a framework early on can make us a little bit blindsided put on blinkers  and may not result in the best capability map for the organization so i do use them sparingly in  the beginning to show the business to explain but when i start the capability mapping itself i like  to start from a clean slate and one thing that's very important is to try to use the language of  the business because they need to own this and be part of this so to use that language is critical  but in terms of frameworks.
What i've done is to list in the description of this video  three or four of the industry leading frameworks most of them are free one of them is not but you  will all see that in the description so good luck with everything and if you have liked this video.
Please like and subscribe and i look forward to seeing you in my next video take care until then.
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How to Become a Marketing Analyst

How to Become a Marketing Analyst
Hello everyone, and welcome to our 365 Data Science special dedicated to an exciting business career - the marketing analyst profession. In this video, we’ll learn who the marketing analyst is, what they do, how much they make, and what skills and degree you need to become one. But before we begin, we just want to remind you that there are plenty of amazing career paths you can explore within the field of data science and data analytics, such as:
• Machine Learning Engineer;
• Data Analyst;
• Research Analyst… We’ll do a video just like this for each of these career opportunities and many more, so be sure to subscribe to our channel and check them out too! Alright! Now, let’s start with the marketing analyst profile.
Who are they and why are they so important for business success? Marketing is the fuel that provides power to the motor of a company - sales. Without substantial marketing efforts, organizations will have a hard time selling their products. There are various roles within marketing and each one fulfills a particular function to keep the business going at full speed. Marketing analysts tend to be some of the most hands-on professionals in a company and their role is truly versatile, encompassing a wide range of activities:
• digital marketing
• traditional/offline marketing
• brand marketing
• market research
• marketing communications
• retail marketing
• B2B marketing, and so on.
The possibilities are endless! But having said that, we need to remember that a marketer's primary goal, regardless of the channel - be it digital, traditional, or business-to-business, is to introduce a company's products and showcase their value to customers. And in today's data-rich environment, the success of a marketer is measured by their ability to leverage multiple sources of data to make informed decisions based on quantitative evidence.
A marketing analyst works closely with product owners and can be assigned to a particular product or, alternatively, to a specific channel.
For example, digital marketing analysts are usually responsible for a company's social media accounts, as well as the communication with agencies to discuss ad spend, upcoming campaigns, and amount of promotional budget that can be allocated. A marketing analyst also collaborates frequently with the sales team and provides them with valuable insight when it comes to forecasting and resources that can be spent at a given time. That’s the compact presentation of this exciting job role.
But to get a better idea of what it means to be a marketing analyst, we need to take a closer look at their typical responsibilities. So, what do marketing analysts do?
Well, for one thing, their list of day-to-day tasks is super versatile and seemingly infinite. Some typical marketing analyst tasks involve providing feedback on copy and images prepared by agencies or in-house talent and making sure that brand guidelines have been followed. They are the ones responsible for running campaigns, as well as interacting with agencies reps and communicating results to marketing managers. Quite often, a marketing analyst in a company oversees a single product or channel. This not only gives them true perspective on how the product or channel works but also reveals the dynamics that allow for more sales and an improved brand awareness among the target audience.
Does this sound like something you’d like to do? Well, you’ll probably get even more excited about the job, once you discover that it can be rewarding in terms of income, as well.
How much do marketing analysts earn? According to Glassdoor, a marketing analyst makes $54,155 on average. So, if you’re just starting your marketing analyst career, expect a median salary of $39k a year.
Of course, with experience, your annual pay can grow up to $76k! Okay! Now that you know what it’s like to be a marketing analyst, let’s explore the possible career path if this is your profession. A Marketing analyst is a great career to explore on its own but also as an entry-level position that could open the door to a Marketing Manager position… and, if you’re determined enough, you can rise through the ranks and become a Chief Marketing Officer! When it comes to job availability and demand, the marketing analyst job outlook is undisputedly strong, as companies of all sizes need dedicated marketing professionals.
 
Usually, in a smaller firm, marketing analysts have more responsibilities which allows them to gain a holistic view of all activities. In a larger organization, where marketing budgets are generally larger, they tend to specialize in a particular aspect and work on it extensively. Either way, there are plenty of opportunities across all fields, including the Consumer, FMCG, and Telecom industries. So, what are the key skills you need to apply for a marketing analyst job? We researched many job ads to discover the most in-demand tools and skills marketing analyst candidates must have.
Here’s what the data says:
• 41% of job offers emphasized on communication
• 71% mentioned Excel
• 27% required PowerPoint
• 25% cited SQL
• 19% requested Tableau
• 8% - Power BI
• And 6% - Machine learning techniques Among the other notable mentions are technologies like ERP, SPSS, Google Analytics Qlik Sense, Stata, and SAS.
Let’s elaborate on this. The numbers are very clear on one thing - every marketing practitioner needs analytics to make sense of the different figures coming from various channels, client types, and product configurations. They have to understand Hypothesis testing and A/B testing, especially if they work online, which nowadays is a must for almost everyone. Being able to manipulate data in a spreadsheet format or with a statistical package is fundamental for this profession, too.
What’s more, today, marketing professionals also need to leverage dashboard software like Tableau and Power BI to self-serve their analysis needs and make adjustments in real-time. And we’ve got you covered. We developed the ‘3-6-5 Data Science Program’ to help people of all backgrounds enter the field of data science and data analytics. We have trained more than 500,000 people around the world and are committed to continue doing so. If you are interested to learn more, you can find a link in the description that will also give you a special offer on all of our plans.
Our program offers tremendous value for someone who wants to grow as a marketing practitioner as it teaches them the foundations they need to know, and this would allow them to grow professionally faster than their peers.
Being able to make queries and extract data from the firm's database with SQL, knowing how to organize this data in pivot tables in Excel, or how to create a dashboard in Tableau, is a powerful testament to a marketer’s potential in front of management. But analyzing quantitative input is far from the only requirement of the job. Marketing analysts should exude both proactivity and passion for the brand.
Besides, as the research clearly points out, they must be excellent communicators, too.
What about academic background? In terms of academic degree, a Bachelor’s degree was quoted in 66% of the job offers, while a Master’s – in a mere 6%.
And the good news for those of you who hold undergraduate degrees and lack professional experience doesn’t stop here. When it comes to years on the job, the average expectation of employers is 3.6 years.
However, a whole 39% of jobs didn’t require any experience at all! So, that certainly gives you a good chance to land a marketing analyst job straight after college graduation. Alright! Now you’re aware of the most important aspects of the marketing analyst position, what to expect from the job, and what skills to acquire to become one. Nevertheless, if you feel like you still need additional career advice and a more detailed analysis of the career opportunities in data science – we wrote a super-comprehensive guide about this, and the link is in the description, if you want to learn more.
In the meantime, thanks for watching, and good luck on your data science journey! .
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Content Marketing Strategy in 7 Minutes

Content Marketing Strategy in 7 Minutes
Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy into content marketing, with most of them publishing new material every single day. So we know how important publishing quality content is, but what should your first steps be? What should you do? Well, in this video, I'm going to walk you through a quick and very easy process to create a great content Plan based on competitive research in just seven minutes.
Yes, I said seven. By following the steps in this video, you will be able to compile a list of keywords and topics that you want to go after and easily prioritize which ones to go after first. And if you haven't yet, please make sure to subscribe to this channel so that you see more videos that will help you make the most of your online marketing. A great place to start when building a content plan is to take a look at the competition. Understanding which keywords your competitors are focusing on can clue you into areas where you may lack content or even missing out on potential customers.
And even if you don't know who exactly your competitors are, that's no problem. I'm going to introduce you to a tool that can identify them for you. Let's dive in. The first Semrush tool I'm going to be showing you is our Keyword Gap tool. This is a great tool that compares your site with your competitors and shows keywords that you share and most importantly, the ones that you're missing.
Now, this tool will actually suggest competitors here that you can compare your site to. So even if you don't have an exact idea of who to compare yourself to, the tool takes care of that for you. For example, I'm going to be using Elle.com which is a fashion magazine. And you can see here that the tool has suggested the websites of other fashion magazines.
Then click compare. The keyword overlap visualization is a great way to get an idea of how much or how little you share with your competitors. And you will get to also a quick list of the top opportunities. But let's scroll down and take a look at the detailed list for the sake of creating a content plan, let's filter the results to only see keywords that are missing from your site.
Let's stop for a second, because I really want you to understand how useful this is.
You're seeing immediately which keywords you don't have on your website and you're not ranking for on your website and all your competitors are. This is just basically a whole list of topics and keywords that you can immediately target. You can also filter by traffic volume to help prioritize content topics by focusing on ones that are bringing significant traffic to your competition.
Let's refine even further and take a look at a list of keywords that we're missing AND our competitors are ranking in a top ten position for. Now, let's select a few keywords and add them to a new keyword list.
Clicking on a keyword is going to take us to the Keyword Overview tool. This tool shows helpful stats about that particular keywords such as search, volume and difficulty score. The Question section can provide very useful insights into the questions people are asking about your keyword. Again, I need to stop. This is so huge.
You need to understand. I need to highlight this. These are questions that people are already asking about the keyword that you want to target. Basically, the people are giving you content ideas. How great is that?
Understanding what information people are searching for, what questions they want answered can guide your content writing. Your content should provide valuable information to people asking these questions. Add these keywords to your keyword list.
Clicking on the name of your keyword list is going to bring you directly to the Keyword Manager tool. Well, all of the keywords here are compiled along with key metrics.
 
And let me add that in Keyword Manager you can always update to get the freshest data available, which is usually the same day's data. So it's always the freshest information you can get. All of these different metrics can help you organize and more importantly, prioritize which topics to go after. First, pay close attention to the Click Potential column. This metric tells you how likely it is that people will actually click on your content.
So there you have it. You can use this list as your master list for content creation and use the different filtering options to choose which content to create first.
And I'm actually going to go even further and show you how some can actually help you write the actual content. So once we have decided all of this, what are we going to do? Very easy.
We're going to go and write our content and we're going to do it in the SEO Writing Assistant, which is in our Content Marketing Dashboard.
This tool allows you to check your content against SEO best practices and get recommendations for writing the best content. I'm going to pull now an article from one of my earlier examples competitors and use it to show you how the SEO Writing Assistant works. And we're going to write it right here. We enter the right keywords.
What is purple shampoo? And my database is in the U.S.
I'm going to click on "get recommendations". And we see that this is a good content, good job, Harper's Bazaar!
We get suggestions on the readability of the content, we get SEO your suggestions, which keywords we should actually use. I'm going to show you this in real life, for example, something that we should use is "sulfate free formula". And you can see that the keyword became immediately green because we are using something that is helpful right now and that is related to the content that we searched for.
And the tool already gives us the keywords that we should be using. It gives us also suggestions on the tone of voice and originality.
You can check it, of course, it's going to come out that I copied all of it because I did. But this is just to show you, of course, that you can even check if your content is one hundred percent original. And that's it. By following these steps, you'll be easily able to create a content plan and even actually start writing some of the content. So if you haven't yet please subscribe to this channel, hit the like button and activate the notification bell to see more videos on how to make the most of your online marketing, and if you want to suggest some topics to make videos on, please leave a comment in the comments section below.
I'll catch you guys in the next video, bye!.
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6 Highly Effective Marketing Tactics to Promote a Product

6 Highly Effective Marketing Tactics to Promote a Product
You could be offering the best product around but if you don't promote it properly your sales will definitely suffer there are tons of marketing tactics out there and i know could probably feel a little bit overwhelming like maybe you don't know where to start now the truth is an eclectic mix of tactics doesn't make for a compelling overall strategy what you actually need is focus so today we're going to show you how to get results fast by going through highly effective marketing tactics.
To promote your products and skyrocket your sales welcome to learn with shopify if you're just stumbling upon this video and upon this channel learn with shopify is the place where ecommerce entrepreneurs start to learn so if you are starting running growing an online business and you're wanting to learn some marketing tactics or just general tactics.
On growing your ecommerce business this is the place to be we have you know videos on how to run facebook ads how to grow on tick tock so if that is your journey right now make sure that you are hitting subscribe so that you're not missing out on any future videos but without further ado let's hop into the video so these next tactics that i'm going to talk about these are digital marketing tactics that actually work but before we dive into the specific tactics i think it's essential to understand your audience um before you actually go ahead and market a product to them so make sure that you're taking the time to do some competitor research do some market research.
So that you can choose the best tactics that work for you and your business and also make sure that you're picking from this list a tactic that's you know enjoyable for you you want to make sure that you're having a good time running your business and then you know once you choose that one that makes the most sense for your business.
You're gonna take it and you're gonna run with it so tactic number one is press coverage getting featured by a popular publication or a popular instagram account can result in a surge in sales especially.
If you share the same target audience so for example bay area based startup lark they sell self-cleaning water bottles and the founder justin wang used its innovative features as an angle to get covered by forbes by wired and by business insider so who is this tactic right for well if you have an innovative product or if you have a knack for storytelling press coverage will be right for you editors are always on the hunt for a good story so if you can make their job a little bit easier by presenting them with you know a really well told story wrapped up in a nice little ribbon.
For them then you might wind up in a best of list like this one over here or you can end up in an article that's written just about you like this one over here so how can you get started well you can hire a pr firm but if you're trying to save a bit of coin you can start out by checking out the editors.
Of the publications that you would like to be featured in so you can begin by connecting with them you know you could follow them on instagram you could dm them you know chat them up a little bit start building a relationship this is definitely a bit of a more long-term strategy it's a longer term play but it's a proactive tactic rather than you know just waiting around hoping someone will pick up your story and hitting the right audience at the right time with the right content could result.
In a huge worse in sales and brand advocacy the next tactic is leveraging marketplaces so having your products available on marketplaces like etsy can be a passive yet effective way to make more sales so for example theresa mondelli she is the founder of restoration paints etc.
And she uses etsy to sell her home decor goods she uses etsy as a way to get in front of new customers that would have never known about her brand otherwise this powerful e-commerce business is a one-woman show but she makes hundreds of dollars a day just because etsy is helping her make those sales so who is this tactic right for using marketplaces is perfect for those that are looking to start building out their marketing funnels.
What i mean by that is having a presence on popular marketplaces can be a part of a larger strategy a marketplace can make new customers aware of your brand and over time you'll lead them to your shopify store and turn them into loyal customers so how can you get started with this tactic so start by standing up for popular marketplaces.
You should try etsy you should try fair those are going to be really good for artisans and makers and now amazon for example that might be more suitable for drop shippers so the next tactic is using paid advertising so using paid advertising like facebook ads or like google ads this can literally increase product sales overnight so for example ace runes he's the co-founder of threat heads he spent 200 000 in ads but he generated 1.8 million in revenue so who is this right for this is right for entrepreneurs.
That have the capital to shell out in order to see big results spending thousands of dollars a month is not uncommon so how can you get started you can start you can literally start today by educating yourself on how to run facebook ads so you can check out our facebook ads for beginner video right up here that's just gonna walk you through how to set up your first campaign.
If you're not really in the market to learn an entirely new skill then you should check out some agencies and they will be able to help you and you can also work with freelancers as well all right so next tactic working with influencers so working with influencers that are passionate about your industry and they believe in your product.
And believe in your industry that's going to really help expand your audience and it's really going to make you some sales so for example amy liu she is the founder of beauty brand tower 28 and what she did was she sent out 200 packages in the early days and she sent out packages to um huge youtube influencers she didn't even think that some of these people would ever talk about her but this one youtuber named nicole guerrero she posted about the brand and that helped tower 28 make 150 orders overnight.
So who is this tactic right for so this tactic is pretty much right for anyone any product any industry this is one of the most accessible marketing tactics because you can work with huge influencers you can work with micro influencers you can work with huge budgets you can work with tiny budgets no matter who you are no matter what you're selling you can leverage influencers to help you promote your products and help you make more sales so how can you get started start by finding influencers across different platforms.
And you know just start reaching out to them send them products in exchange for the content they create or if you actually have budget you can you can pay them for a shout out and that will give you a more in-depth shout out as we've probably gathered by now marketing is a deep topic so if you're interested in learning more you know even you know just beyond the scope of this video register using the link in the description box i will drop that there for you guys and that's going to give you access.
To a free 30-minute webinar that will help you level up your marketing it's going to help you change the way that you actually think about your store's marketing funnel you're going to learn how to go from first day to for sale in this free training course so i will make sure to drop that link for you guys in the description box if you do want to join building facebook group communities so build a facebook group and include your die hard fans and your loyal customers you're going to want to include them in the behind the scenes of your business.
Maybe you want to give them some sneak peeks or some exclusive perks because building a community is going to help foster brand advocacy and it's also going to foster word of mouth and all of this is going to lead to more sales so for example blumon hair paste has a facebook group of over 40 000 members and they use this community to promote.
Their new product drops they also use it as a research tool by asking their members what they want and what they need and then they're able to make incredible products with this information and really foster a community and increase their sales so who is this right for this type of marketing tactic is right for pretty much anyone anywhere but it's going to be especially effective and especially powerful if you by nature are a community builder so if you like to bring people together and you have a knack for you know like appropriately timing when is the right time to promote and when it's the right time to community build.
Then this tactic will be perfect for you so how can you get started super simple you just want to start by making a group and inviting your current customers if you don't have customers you can actually invite complete strangers that you know might have an affinity towards what you're selling so if you're looking for these strangers you can definitely find them on reddit threads you can find them on instagram you can find them on tiktok you find them on youtube um yeah just reach out invite them and i'm sure they'll be flattered all right next tactic.
Being an early adopter on new social media platforms so establishing your business's presence on new social media platforms before they even explode can be a really great way to get ahead of the curve and start promoting your products to a massive audience for example send a friend allows customers to send stuffed animal care packages anywhere in the world and tyler mack he leveraged tick tock to scale his business.
To a 5 million dollar business so who is this right for this is pretty much right for anyone as long as you have the patience to um like hop on a social media platform before it actually blows up so if you find joy in creating content then this is going to be perfect for you so how can you get started well if you're just getting on tick tock right now i would not consider you an early adopter but it might be a good place to start for now but you can also get started by you know just keeping an eye out on emerging social media platforms.
The key is to be ahead of the game here right every social media platform is cyclical and you know somewhat generational before facebook there was myspace and then after facebook there was instagram and then came tick tock right so we can see you know everything has a life cycle you want to keep your eye open for that next platform and maybe start following some tech publications so that you can be ahead of the curve if you don't have a shopify store set up yet then you are missing out shopify.
Has all the ecommerce features that you need in order to start run grow your online business and we actually offer a free 14-day trial and there is no credit card required what shopify allowed me was to build my own website from scratch it's very user friendly there's a lot of videos and tutorials out there that teach you it has allowed my business to grow in ways that i could not imagine so i will leave a link for you guys in the description box if you are wanting to get started on your business journey so if you're an ecommerce entrepreneur.
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