Promo Video Ideas - Top 5 Best Promo Videos For Businesses

Promo Video Ideas - Top 5 Best Promo Videos For Businesses

So you want to create a promotional video video, but you needs some ideas to get you going. I’ve got you covered. In this video I am going to show you some of the most popular types of promotional videos businesses are using, when you should use them and what makes them great. I’ll also show you where you can go to discover how you can create your very own successful promotional video. But for now, sit back, relax and prepare to be inspired.

As we discover the 6 promotional video ideas that every business needs to know about. Keep watching. >Intro Bumper< Hi I’m steve from Mills Motion the place where business owners, entrepreneurs and marketers go to discover how to grow their business with online video.

And this is the top 6 promotional video ideas that you should know about. Make sure you watch to the end, hit like and subscribe if you like the video and let me know which type of promotional video you would like to make in the comments section below.

Promo video Idea

Number 1 - The Trailer Based on the idea of the modern movie trailer. The trailer style promo video gives the viewer a sneak peek at something to come. It is heavy on the graphics and text, and will usually use short video clips with small phrases painting a picture of what it is that you are promoting. The movie trailer style promo video is often used at or leading up to events, conferences or in the early stages of a product release. That’s because it is great for building hype and suspense and will usually only give small amounts of information that will stir your emotions and get you wanting more!

!! Go Pro successfully used this technique recently in the lead up to the release of their new camera drone.

A whole year before any pictures of the drone was released Go Pro created a trailer style promo video using only footage from the drone. They hadn’t even show what the drone looked like, but they did show glimpses of what it could do.

That mixed with the emotive narration and music had fans all over the world salivating and anticipating the drones release.

You can see Go Pro’s trailer style video in the full article on my website at millsmotion.com. This type of promotional video is usually best used when promoting to an existing fan base. As it not the best format for explaining your entire value proposition.

I have a whole article on how you can create your own professional quality trailer style promotional video.

Check that out at www…. Promo Video Idea

Number 2 - The Story The story promotional video is where you tell your personal story about what inspired you to create your product or service. You open up your brand to share your journey. You see people don’t want to be sold to, they want to be inspired and humans don’t think in statistics we think is stories.

By telling your personal story you build “know, like and trust” with your audience. This is powerful because people buy from people that they know, like and trust. When done well you can convey your product's unique selling proposition without sounding salesy whilst also building a deep connection with your audience.

One great example of this was created by John Lee Dumas from entrepreneur on fire. He tells his story about why he created his podcast.

Where he was in life before he created it, what inspired him to create it and what his life is like now that he has it. The story was so powerful that in the comments section one of his viewers said they even cried whilst watching. 

You can see this video in my complete article on my website.

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https://www.youtube.com/watchv=zxqc_O8NCAA&index=2&list=PLPfAIya0oLhr_rJGOQsL52p e1e1xlIejK ________________

Promo Video Idea

Number 3 - The Testimonial Video Testimonial Videos are one part of the sales process that is often overlooked. However, it is one of the most powerful tools you have for turning visitors into buyers. In fact research by viddy yard found that most video marketers believe that testimonial videos give the best return on investment.

That's because testimonials are proof that what you sell works, they extinguish the fear of buying and are often the final thing your prospective buyer needs to see when committing to making a purchase.

However, not all testimonials are made equal. An effective testimonial video should do more than show that someone likes your product. It should specifically show how your product helped your customer overcome their specific problem. And it should tell a story that your target market can relate to.

I have some examples of effective testimonial videos on my website as well as a breakdown of great questions to ask to get the best responses for your testimonial video.

Promo Video Idea

Number 4 - The How to / demo Video Research shows that 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service. The proof is in seeing. The How to demo video lets your prospective customer see your product in action.

By watching your how to video customers can see and start to imagine how your product can solve their personal problem.

It can also be used as a lead generation tool. Usually consumers know they have a problem before they know that you have a product to solve it. Therefore the beginning of a search for a solution starts with researching their problem. A good how to video will take prospects from researching their problem to considering your solution.

Promo Video Idea

Number 5 - The Video Sales Letter Video sales letters are the most powerful promotional video on the list.

Millions of buinesses can draw a direct line between a Video Sales Letter and millions of dollars in revenue. A good VSL draws on the best parts of all of the previous promotional videos. It creates intrigue, it tells your emotional story building know, like and trust. It contains powerful testimonials and delivers value through showing how your product can solve your customer's burning problem. It is a powerful work of art.

Video sales letters also know as VSL’s are the heart behind any successful digital product sold online. A Videos sales letter is a direct response video designed to persuade the viewer into purchasing your product or service. It uses persuasive sales copy, emotive music, relatable stories and logical reasons to encourage the viewer to take action. When used well it can turn a “meh” prospect into a raving fan.

They are usually placed on your sales page and are what your customers views before making a purchasing decision and can be anywhere from 5 minutes to 1hour long.To discover why video sales letters are so effective and to see some great examples of videos sales letters in action head over to millsmotion.com/promo-video-ideas I’m steve from Mils Motion and these have been my top promotional video ideas. So what do you think? What promo video ideas did I miss? Let me know in the comments section below.

For more insightful content on video marketing subscribe to millsmotion and to see full examples on each of these promotional videos head over to my website at Millsmotion.com/promo-video-ideas I’m Steve from Mills Motion thanks so much for watching :).

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What Are The World's Biggest Superpowers? NowThis World

What Are The World's Biggest Superpowers? NowThis World

As we move closer and closer to a globalized, singularly powerful world, certain countries have been more influential than others. While the term “superpower” is regularly used as an attainable goal for countries like Brazil or India, the concept itself is not that well understood. So we wanted to know, what exactly IS a superpower, and which countries fit the description? Well, overall, a superpower can be considered any state that has preeminent global influence.

Any decisions, whether domestic or foreign, have far reaching consequences even outside of their immediate borders, allies, or enemies.

This sort of hegemony is best characterized by seven dimensions of power. Natural ones, such as geography, population, and resources, as well as social factors like economy, military, diplomacy, and national identity. These country traits have historically represented wide-reaching, dominant civilizations, such as Ancient Egypt, the Mongol Empire, and the Roman Empire. However, the idea of a “superpower” is a 20th century classification, and has farther reaching implications than just regional dominance. World War Two was one of the first major displays of global power, and the start of globalization through communication and economic cooperation, as we know it today.

In the aftermath of the conflict, three major superpowers remained standing, and collectively divided up the world. These were the United States, the Soviet Union, and the British Empire. On every level, these powers were at the top of the rankings, each controlling massive regions, with the British still wielding power over colonies around the world, and each holding onto a distinct cultural and national identity.

However, in the mid-20th century, the British began to see their influence wane, while the US and USSR only grew, especially militarily. An event known as the 1956 Suez Crisis saw the British, among other nations such as Israel and France, invade Egypt, in an effort to topple the country’s President.

Not only were they unable, but they drew the ire of the United States and the United Nations, which demanded the British stop their invasion. Having been weakened militarily by World War Two just a decade earlier, they withdrew, in a humiliating move that signaled an inability to maintain dominance on their own. This left the United States and the Soviet Union as the world’s two remaining superpowers, and was the beginning of their fight for global hegemony, in what was known as the Cold War.

Over the next 50 years, the two proved their might. In land size, the USSR was the largest nation on earth, while the US was the fourth largest.

Their populations were comparable at around a quarter billion residents each. They were the top two economic powers, and while the Soviet Union had one of the largest military on earth, the United States spent more than any other country by far. Perhaps most importantly, the two had absolute alliances around the world. The USSR had direct supportive relationships with of Central and Eastern Europe, and much of Southeast Asia including China. The United States was a predominant ally of Western Europe, the former British Empire, and was aligned with most of the world’s largest economies.

Ideologically, they represented a divide between capitalism and communism, with most of their allies falling into one group or the other.

But in 1991, the Soviet Union officially collapsed, partially due to their efforts to defeat the United States, and partially due to internal corruption coupled with dramatic reforms that crippled its government. With the dissolution of the USSR, the United States reigned supreme, not just over the former Soviet Union, but the world at large. Today, the US dollar is by far the most commonly used reserve currency in the world. The English language is now considered a global language, and is the most commonly taught foreign language.

Militarily the United States outspends all countries by an enormous margin, more than the next 8 biggest spenders combined. In short, the only remaining superpower on earth is the United States. But that may be changing. Emerging economies, known as the BRIC nations, have seen unprecedented economic growth and population booms. These are Brazil, Russia, India, and China, and each stands a strong chance of upending US hegemony.

There countries have seen renewed influence, with China as a manufacturing giant, India with the second largest population on earth, Russia as a geopolitical manipulator, and Brazil as a soft power with immense natural resources.

Additionally, the emergence of the European Union as a stable collective has raised the possibility that they will become the next superpower, similar to the United States, especially as the US has seen its international standing falter since the 2016 election. As the rest of the world see breakneck growth, it may only be a matter of years until a new superpower emerges to rival the US..

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Ebooks are Promotional Powerhouses

Ebooks are Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increaseincrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer,ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose,and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order,eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation,and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

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