How To Set Up Facebook Automated Responses

How To Set Up Facebook Automated Responses

- If you wanna know how to set up Facebook automated responses so you can serve your customers even better without extra work, I'm gonna show you in this video, alright? Let's get into it. Hello, busy people, welcome to five minute social media where we help busy business owners get powerful social media results without the need for a big team, a big budget or posting every single day. That sounds like something you would like or want? Take a second, hit subscribe, click that bell.

That way you'll be notified each week when we release another helpful video. My name is Jerry Potter and in this video, I'm gonna show you how to use Facebook's automated responses.

Now, none of us want our customers or clients to feel like they're talking to a bot of some sort or anything automated, but with the amazing tools that Facebook has given us right now, you can actually improve your non-automated customer service with the help of these automated responses. So to get there from your business page you're gonna start by clicking inbox on the left side. By default it will take you to all messages, but you wanna come down to the bottom and click Automated Responses.

And now I'll go in order on how each one of these works and some best practices for setting them up for your business. And by the way, you can access these on your phone, you wanna pull up the Facebook business suite app which was formerly known as the pages manager app, you can see that note there at the top, and inside you can go to the toolbox on the lower right then Settings, then Automated Responses, and you'll have the same options here that you have on a computer.

I'm gonna run through it on the computer though just because I think it's a lot easier to see as we go through the tutorial. As you're looking at this, by the way, depending on where you are in the country or what type of page you have, you may have different options, but I think I've got most of the major options here and I will go through and show you all of those in this tutorial. The first one at the top is called Instant Reply, and so if you wanted to use this one, you would turn it on, of course.

And this is just so that if you want somebody to get a reply right away perhaps to manage their expectations, you can have one. So I don't use this, but you can see the default messages, "Thanks for contacting us. We've received your message and appreciate you reaching out." But if you're pretty active on your page or maybe you answer messages between 8:00 AM and 5:00 PM, whatever your local time is, then you might wanna hit Edit, and then go through and change that. So it says for me it might be, "Thanks for your message, I'll do my best to get back to you ASAP.

For faster answers to your questions, feel free to join and post in our Facebook community and then the link there." So that would be what they would get in their auto reply. Now, one more thing that's kind of cool, and this comes up throughout these, is you can add a little bit of personalization. So I can say, instead of "Thanks for your message", I can say, "Thanks for your message space, and the first name, last name, full name and then there's your Facebook page, link and website." So those are all things that you can have in here.

So I might have the first name there. So now I can see over here, it says, "Thanks for your message, Jerry." 'Cause it'll show you by default. I can also see there's an extra space there. So I'm gonna backspace that, so that I make sure that it looks okay.

So this is how it will appear when somebody sees the message when they get back. So that's something you can set up on your page and just recently they've added it so that you can have them on Instagram as well. Assuming that your Instagram account is connected to your Facebook business page.

Next up is the away message. And this is another one that I have turned off because I don't really have business hours, per se.

When you hit edit, you'll see is you can actually set times. So this is again where you could say, okay between eight and five, I don't want an automated response but then from 5:00 PM until 8:00 AM, I want it to say, "Thanks so much for contacting us, someone will get back to you first thing in the morning, we're closed now." Something along those lines, so that's what you can do with that one and again, you've got the personalization options there.

This next section is Share and Get Information. And so under here, one of the options is Frequently Asked Questions.

Now sometimes by default a page will have these turned on and they're super generic. And I think Facebook has gotten better about this, but when they first rolled out, it was like, can you tell me where you are located? Can you tell me more about your business? And I suppose it would prompt people to get into a conversation with you which can be good, but it's really good to change it to something that might lead to something for you. So for example, I have three frequently asked questions here.

The first one, do you have a course about social media? Second, do you offer one-on-one coaching? 'Cause that's another question I get a lot. And the third one I just put in there for a little personality and fun, what's your favorite ice cream flavor? I like having that question like that, just so that if somebody doesn't know what else to ask then they have something they can click on.

'Cause again, when you get into conversations with people, they have a higher chance of becoming a customer or a client. So to use these, first make sure the switch is toggled to on, and then you hit Edit. And what you do is you go through and you put in the question and then again you write the answer and you can use personalization. So the one that says do you have a course about social media? It goes through and says, yes, I do.

And kind of just gives a quick couple sentences about it. And then down below it says, Learn More. And then there's a link to go to the website where you can learn more about the course. Same thing for the next one. Do you offer one-on-one coaching?

And then for the last one, what's your favorite ice cream flavor. I've got my answer there, cookies and cream. And then I say, what's yours and then I have the personalization. So the name is in there. One other option under here, as you can see, it says, Add to Menu.

 

And so if you turn this on, this means that this question will always be available to them to click on if you wanted to make sure it was available. So in other words, if it was your most asked question like when are your hours or something like that, you might want it there no matter where they go. So I don't really use that, but right now so if you said what's your favorite ice cream? Then it would say what's yours? And then that would be the end of it.

Next step is contact information and essentially if somebody types contact or contact you or contact information in the box, this is the response that's supposed to come up.

I've seen it work and I've seen it not work. So it tends to be a little bit buggy, but what you do is you go through and you can have a message like, "Want to contact us? Choose your preferred method below." And then you can have a link to your website form, you could have a link to your phone number or different things like that.

So that's how that is designed to work. I don't use that one because I actually respond to my messages here in messenger. But if this is not your primary place like let's say, you've got people coming in, messages all over the place and you want them all to go to your one email inbox or to your Facebook group or whatever, you're trying to consolidate, and that makes sense for your business. then this is where if somebody typed contact you then you would reply saying the fastest way or the best way to get responses from us or anything like that is to go here.

So that's a good use for that, but I'm having that turned off on my page.

If you were a local business, this is the same thing but you do have to have, as you see an address listed on your page, so you can go through and if you had, somebody asked about your location, then you could have information not only as it says here on Facebook not only about your location, like your address but also links to directions, parking, public, transit different things like that. So that's kind of a cool tool if you are a local business. Send Confirmations if you use it for job applications then you could have a message that goes to them as soon as they send their job application in. And then this last section is called follow-up and here's what we have in here.

So if you use Facebook appointments, this is great tool and I can't imagine using Facebook appointments without having this, but you can go through and if somebody, you booked something with you, then the day before you can have a message automatically going out to them, it says, "We're looking forward to your appointment." You can see there's no edit feature here at least not as of now. So it's just kind of a reminder the day before, like hey, you've got an appointment tomorrow. Then appointment follow-up, this one you can actually edit and this is something that goes out to them after their appointment. So if you come in here and you click Edit, you can choose when you want it to go out. So for example the default here you can say is two weeks says, "Hey Jerry, we'd love to have you back for another appointment." You can, of course make the, say whatever you want. I have not seen any way to have it turn off if the person doesn't show up for their appointment.

So that's just something you might wanna keep in mind when you choose your verbiage that you're gonna use here. And then these last two are about page recommendations or page reviews. And so if somebody recommends you on Facebook which is really powerful, basically leaves you a review, then you can have an automated message go out to them automatically.

So if I click Edit here, "Hi, thanks for recommending us! We're glad you had a great experience." You can add an image, you could even record a video where you say, "Hey, thank you so much for recommending us. It means a lot." Whatever you wanted to say there, you can have an image, different things like that.

And by setting this up, it's a great way if you're getting a lot of recommendations to acknowledge those recommendations.

I don't have this on because I like to go in and personally acknowledge every recommendation that I get. You'll also notice that the timing is 10 minutes after somebody shares. So it's not instant. So the idea is that it doesn't feel automated.

And then this last one is Page Not Recommended. So if somebody was asked, "Hey, do you recommend your company?" And they said, no.

Then 10 minutes later, you can send them a message to say "Hey, we're sorry, you had a bad experience. Please let us know how we can improve." Again, you can have a video or an image, you can add a button. Maybe you have a feedback form where you collect feedback. Maybe you have some sort of verbiage that you use, like "We guarantee satisfaction and we would love the chance to make this right. Please send us a message with more details about why you chose not to recommend us so we can improve for the future." Something like that.

And then you have a link to your form where you collect all of that information. So that's a great way to manage your reputation with your pages. Again, I monitor mine and like to reply to them personally. So I don't have any of these automations turned on. Now automated responses are one way to save time on social media but if you really wanna save time, grab my free guide, '6 Ways to Cut Your Social Media Workload in Half'.

You can click the link on the screen here or if it's not showing on your device, you can also find it in the description of this video. Thank you so much for watching Five Minutes Social Media. You're not only supporting me but also my two tiny superheroes at home..

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Set Up Your Classic Automation in Mailchimp

Set Up Your Classic Automation in Mailchimp

In this video, we’ll discuss how to set up an automated email. For this example, we’ll create a custom automated email to greet new contacts when they subscribe to our email marketing. First, let’s navigate to the Campaigns page and click Create Campaign. In the pop-up modal, we’ll click Email, and then select Automated. Automated presets are organized into six categories: Featured, Tags, Subscriber Activity, E-Commerce, Date Based, and API The automated options found in these sections include default settings and features to make the set-up process quicker.

We’ll still have the option to edit all the settings.

Alternatively, Mailchimp offers a custom automated email option, which allows us to start from scratch. For this video, we’ll create a Custom automated email so that we can explore the most options, but we do suggest using the presets to save time when setting up your automations. To begin creating this automated email, we’ll click the Custom button from the Create an Automation Email popup modal. In the Campaign Name field, we’ll give our automated email campaign a unique, descriptive name.

This name will appear on the Campaigns page of our account, and will be the name we use to search for this campaign. These are the people who will receive our automated email. Each automated campaign will send to only one audience. If we want to send this campaign to multiple audiences, we’ll need to replicate a new version for each audience we want to receive it.

Once we have these fields completed, we’ll click Begin to continue setting up our automated email.

Each automated preset comes with built-in triggers to help speed up the creation of these emails. However, since we’re starting from scratch with a Custom automated email, this workflow does not include any default settings. Depending on our plan, we can add an additional email to this automated email campaign by clicking the Add another email link to make it a series. For more information check out Mailchimp’s pricing guide to see the available plan options and features. For now, let’s stick to a single email, which we’ll set up to greet our new contacts when they subscribe to our marketing.

Next let’s change the trigger for this email. Triggers are certain events or conditions based on a contacts’ activity, that cause an automated email to send. To change these, click Edit next to the Trigger. This will bring up the option to change the trigger, delay, or settings for the trigger.

The delay is the amount of time the email will wait after the trigger event occurs, this can be changed to as short or as long as we would like.

Let’s change the delay to send immediately for this email. Currently, there are no settings for this automated email because the trigger is based off a manual add, but if we select Change Trigger, we will see the settings change. For now let’s choose Audience Management, and then, Signup, since we want to send this email to new contacts when they sign up to our marketing.

 

Now we will see a new settings option “Trigger when subscribers are imported.” If we check this box, our email will send to folks we import to this audience in addition to those that sign up.

Try out the other trigger options to see which best fit your needs. These triggers are also prebuilt into the preset automated emails for faster access. Once we’re satisfied with the trigger settings, we’ll click update trigger to save the changes. To choose the day and time that the email sends, we’ll click Edit next to Schedule. The email is preset to send every day of the week, but if we want to send only on weekdays, for example, we can use the drop-down menu to uncheck the days we don’t want the campaign to send, Saturday and Sunday.

Similarly, we can use the drop-down menu under “What time should emails be sent?” to choose the time new subscribers are sent the email. We’ll select “send at” to set a specific time, or select “only send between,” to limit the timeframe in which the email sends to new subscribers.

Certain plans have access to a feature called Timewarp, that will deliver the email to new subscribed contacts based on their time zone. Once we’ve decided on the ideal schedule, we’ll save the schedule and return to the Emails step of the automation builder.

Next let’s click add next to Filter by segment or tag to look at the segment and tag options for this campaign. This page has options to filter our audience by segments or tags, to better target subscribers in an automation. We can access those by checking the box next to Choose segment or tag.

A segment will filter contacts with similar list field data. Alternatively, a tag is a simple way to organize contacts using custom labels assigned to the subscriber.

We can see how many subscribed contacts are currently in the queue beneath the checkbox. When we select “Contact is a member of a segment or is tagged,” a dropdown menu will appear with our saved segments. We can also create a new segment by choosing “Contacts match the following conditions.” If we want to add our segment to this campaign we’ll click Save Segment to return to the automation builder. Finally, we can click add next to Post-Send action to select a post-sending list action for each contact.

We’ll then use the dropdown menu to access each of these options. These post-sending list actions occur after the automated email is sent, and allow us to do things like add that person to a group or assign them a tag once they’ve completed the automation. When we’re finished, we’ll click Update Action to return to the Automation builder. Congratulations, you have successfully set up your automated email! This concludes our video on how to setup an email in your automation.

In the next video, we’ll learn how to edit and design our email. Check out the Knowledge Base for more tips on how to get started with automations..

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How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

- You can spend countless hours writing the perfect cold email, but if you don't know how to write a good subject line to get people, to actually open it and read your email, nobody's gonna take a meeting with you. I know when I first started my sales career, I would send hundreds of emails and nobody would respond. And I really couldn't figure out why. But over time, after sending more and more emails, I realized that it was because of my subject line. You see, if you don't have a good subject line, no one is gonna read your emails.

And that's why it's critical. But a lot of times overlooked by a lot of salespeople. Now, after sending thousands of thousands of emails during my sales career, I figured out some of the best subject lines that you can use to start getting results. So in this video, I'm going to show you some of my best subject lines that have worked for me have worked for thousands of my students that I've trained.

And I'm confident they're gonna work for you.

What's going on everybody. It's Patrick Dang here. Make sure you get this video a like, subscribe and turn on notifications. If you want to see more videos like this. So with that said, let's go ahead and dive in.

Now, before I go ahead and give you some of my best cold email subject lines that you can start using right away, you first need a better understanding of the cold email strategy. So when it comes to the cold email strategy, step number one is you want to get the person to actually open your email, right? Because if they don't open it, then they're not gonna read your email. It doesn't matter what's inside. Step number two, get them to read the first sentence.

Step number three, they're gonna read the second sentence, third sentence, and then the entire email. And at the end, you're gonna have some type of call to action. Usually it's to ask for a meeting and then you schedule your meeting using a cold email. So why the subject line is going to be so important is because, well, the subject line is used to get the person to actually open the email, right? If they don't open the email, then everything else doesn't matter.

So that's why I'm gonna show you some of the best subject lines right now. So what we're gonna do is I'm gonna walk you through four different, powerful subject line templates you can use for your business right now. It doesn't matter what industry you work in. T doesn't matter what product or service you are selling. This is gonna work for you.

All right. So the first email subject line template we're gonna use is the desired outcome subject line. And essentially what you wanna do is you want to imagine or empathize with your customer and think about, okay, what exactly do they want in their business or in their life, and how can we take those desires and put them into a subject line, okay? So let me go ahead and give you some examples.

Example number one.

A subject line can be Helping your team accomplish , right? Whatever it is, whether it's to develop an app, generate more sales, get more customers, you know, whatever the case is, what is the desired outcome? And just put it into there. So, right. Helping your team accomplish .

Another example, this is another specific example, right? It could be something like Fill Your Webinar Funnel with YouTube Ads. So this would be for people who use webinars and I use webinars myself, and, you know, a lot of times we need more people to come into our webinars and watch it.

And we might use different sources of traffic, right? So if you're messaging someone and you have an agency that does Facebook ads, you message to someone and you say, hey, do you need me to fill your webinar funnel with Facebook ads?

And so that's a catchy subject line that if you're sending it to the right person, they're gonna open it because they're curious, and it's their desired outcome that they want in their particular business.

Another example for you is Looking to increase your sales team's closing ratio? Okay, so this is another desired outcome. You might be messaging a, you know, sales director or a VP of sales, and maybe they need to get their sales up and bring the morale up for their sales team. And you might message them, hey, you know, we may have a solution for that, if looking to increase your sales team's closing ratio and, you know, help them close more deals.

And that might be something that people will open. One more example would be Turn your raving fans into brand ambassadors, right? And I'm working with a client who is selling SAS software for brand ambassadors, for companies to manage their brand ambassadors. And, you know, that's the subject line that he can use to start reaching out to potential customers because if he's selling a software that helps does this, and it's the desired outcome people want, then the people who read this are gonna be interested because it's already what they want.

So you have to, to make the strategy work.

You really have to empathize with your prospect and really think about what they want, what their desired outcome is and what their current objectives are in their businesses. And if you can align yourself to those desired outcomes, your open rate is gonna be crazy because they feel like, wow, this guy really understands me. Now we're gonna move into the second email template you can use. And that's going to beat the pain subject line. This one, we're going to focus on a customers or prospects specific pain point by pointing out their pains.

We're showing that, hey, we understand who they are, what they're going through. And potentially we might have a solution for them. And that would mean that if they want to move forward, then they can take a meeting with you. So essentially this is the template or format you want to use.

All you gotta do is bring up the pain.

For example, Having trouble, and then you insert your specific problem or specific pain. So it could be something like, hey, Tired of managing prospects on Excel sheet? So that would be an example where if you're selling a CRM, customer relationship management system, how a lot of salespeople, when they reach out to people, they might keep track of everybody on an Excel sheet. Well, there's technology for that. So if somebody was selling that and they sent a subject line like this, Tired of managing prospects on Excel sheet, that drives curiosity because you understand the person's problem.

 

And then they're gonna take your meeting, right? Another example, Expat taxes are confusing...need help?

Right? So if someone lives abroad and they have to do tax and they don't know what to do 'cause they live over here, but they have to do taxes here, an accountant may message them and say, hey, expat taxes are confusing, you need help. And they're gonna open it because they might need help during tax season. Another example of pain subject line, Need a better way to manage brand ambassadors, right? So again, it's just driving pain of like, what pains do people have?

What do they probably struggling with? And you can do a little research on a company's website to see where they are at in their business. And then you just want to talk about that pain in the subject line.

And then the email, the actual email that you're writing, you just want to that pain and show that you solve it. All right, so now we're going to move into the third email template and that is gonna be the reference subject line.

And this is where you're referencing something specific. Like maybe the company was featured in a news article or maybe they won an award, or maybe someone just got hired at the company and you want to build a relationship with them. This is the format you wanna use to start building that relationship. So it can be something like Congrats on making the Inc. 100 list.

And then you put the company name, right. Or Congrats on the new role at company. So another one would be enjoyed you're interview on, and then insert podcast, right? So let's say the founder of a company you want to work with, he was on the podcast, you listened to it and you want to work with that person.

So you can say, hey, enjoyed your interview on this podcast just want to connect about XYZ.

So the reference subject line is very powerful because it's very relevant in that moment for that person, because maybe they just did something, won an award or made it on whatever list. And they feel proud about themselves. Like, yeah, man, I did it. I worked really hard to get to a certain point. So when you bring this up, people are a lot more likely to read what you have to say, because they're like, oh, who's this person who's messaging me, right?

And a lot of times, you know, when people do things to be on interviews, podcasts, or they're trying to join certain lists, they do it to get more publicity and to get more people to reach out to them for something, right? So there are a lot more keen to read emails that references, even if it's the sales email, because they did the publicity for a reason, and now they're getting the publicity that they wanted.

So now we're gonna go into the final cold email template subject lines that you can use. And these are gonna be a few quick, short subject lines that are super effective. I know they're short and they might be vague when you first read them.

But trust me, they really do work. So the first one is you just put the person's name in there. So like John, hoping to help you out. It's not really specifically saying what you're gonna help them out with, but it drives curiosity so that they're going to open it and read the first sentence to see if they should hear what you have to say. Second one Appropriate person, like you say, appropriate person, first sentence, hey, I'm looking for the person who handles marketing.

And if that's you let me know if you want to talk. And that actually works very well. Quick question is another one. Again, these are vague, but at the same time they drive a lot of curiosity, right? So when you do use these short subject lines, like I'm sharing with you make sure that whatever your first sentence is, it has to be really good and tight and make it clear why the person should continue reading on.

Another one I've seen that works really well is you put the prospect's company name. So let's say it's Salesforce. And then you put your company name, you know, like GG Media and you just put the little symbols over there and then it just drives curiosity, right? 'Cause it looks like, you know, like you're supposed to have a meeting or something, right? And one last one is just putting Hey, right?

So this one, surprisingly, it actually does work.

Even though it's so vague you just put, Hey, and then in your first sentence, explain why you want to, you know, have a conversation. So when you're using these short subject lines and a really important lesson is that you don't want to feel like you're tricking somebody into reading your email. 'Cause that's the worst thing you can do, right? So like clickbait someone, they open it.

They're like, oh, this is a complete waste of time. I hate this person, right? That's exactly what you do not want to do.

When you use these short subject lines, yes, it gets people to open. But at the same time, your first one or two sentences have to be extremely tight in.

And what I mean by that is it has to really drive value and explain why someone should continue to read on and explain what value you're trying to provide for that specific person. But pretty much do these subject lines work? Absolutely, try it out for yourself. And you'll see your response rates go up. Now, those are gonna be the four different subject line templates that you can use right away in your business.

It doesn't matter what you're selling. I gave you a few examples and all you gotta do is plug and play, and start using them right away. So if you enjoy this video, make sure to give it a like, subscribe, turn on notifications, if you want to see more videos like this.

And let me know in the comments, which subject line you found most useful or relevant for your business right now, I'm curious to know what you guys think about this video. And do you want a more in depth training on selling and how to sell anything to anyone?

I got a free training, click the link in description for that. And if you want to learn more about cold email and you know, now that you understand subject lines and you want to know what to actually write in your cold emails, I got a perfect video on my best cold email templates. And I'm going to show you exactly what you can write in the body. Go ahead and click the link somewhere on the screen or in the description and check out that video. So with that said, my name is Patrick Dang.

I wish you the best of luck when it comes to sending out your cold emails.

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7 Subject Lines That Get Your Emails Opened

7 Subject Lines That Get Your Emails Opened

- Seven email subject lines that really work. One of the lessons that I've learned from my cooperating mentor, Alan, years ago. He said, "Do you know Dan what is the purpose of an envelope?" And I said, "Well, I don't know. What is the purpose of an envelope?

I guess to put the stamps on it and get it to somebody in a direct mail context." And he said, "No, the purpose of an envelope is to get people to open up the letter and see the content inside." You see after so many years nothing has changed that much when it comes to your subject line. What is the purpose of the subject line in your email? Yes.

That's correct. It's to get your readers or subscribers to open up your email. That's it. Nothing more that. You might say we know a thing or two about email marketing and subject lines.

Over the years we have built a massive email list with millions and millions of people. Not spam lists but over the years by offering something worth of value, could be a Pdf, could be a downloadable, could be a webinar.

That people have put up their hand and say hey I want more information and they give us the permission to email them. Now if you are on my email list then you will know that the frequency of the emails that we send depends on what you request for. In some cases we might send you a few emails.

So, in some cases we might send out a daily email. So what I'm about to share with you comes from testing and experience.

Experience that we gained from sending out billions of emails. One of the most common mistakes that I see people make; copywriters, marketers, entrepreneurs make, is they try to make the sale in the subject line. They talk about the offer right in the subject line.

Then it comes across as very preachy, very salesy and people delete that email. They never get to see your message. Always remember that the subject line is not designed to make the sale. The only purpose of the subject line is to get them to open the email. The email itself is not to designed to make the sale.

The purpose of an email is to get them to click on the link that takes them to the offer. That take them to the next step. That takes them to book a call with you. Whatever your call to action might be don't try to make the sale in a email.

I'm going to teach you seven email subject lines that really work.

And I'm also going to explain why they work. I'm also going to give you different examples and variations so you can apply that for your own business or for your clients. Subject line template number one: "How to Survive ___" "How to Survive ___" The idea behind this subject line is you possibly might have a solution that could relieve the pain, the discomfort that your prospect is going through or the possibility of going through in the future. Understand as human beings, very often, we do things to avoid pain then to gain pleasure.

Just like when your sitting on a chair.

Well, when do you shift? When do you move? It's when you get a little uncomfortable, right? Then you are like, I need to make some adjustments, like, my back is not comfortable. That's exactly it.

So if your subject line promises to minimize or even better, eliminate, the pain or discomfort that your prospect is experiencing, chances are they will open up your emails. Let me give you some examples. "How to Survive the Financial Crisis" "How to Survive Bankruptcy" "How to Survive a Heart Attack" "How to Survive Menopause" "How to Survive Divorce" You see how that works? You see how that gets people curious? Hmmm... There is some pain there, right? Then they will open up your email. Now there are variations of this subject could be: "How to Overcome..." "How to Deal with..." "How to get Past... " All these are variations of this particular subject line template Subject line template number two: "The Biggest Mistake ___ Make" The idea behind this subject line is it focuses more on the negative.

Things that your prospect, your subscribers, have to avoid in order to get the results, the outcome, that they desire.

Now think about this very carefully. "The Biggest Mistakes ___ Make" Now what makes this subject line so powerful is you're not talking about a mistake. So if you think about the subject line, if you use: "A Mistake ___ Make" Is not as powerful. But you talk about the biggest mistakes, like the most severe ones, the most dangerous ones. Well, I don't want to make any mistakes.

No one likes to a mistake. You don't like to make a mistake.

I don't like to make a mistake. Forget about the biggest mistake. Now what is the biggest mistake?

Right there, you the attention. Now they will open up your emails. So, let me give you an example. "The Biggest Mistake Husbands Make" "The Biggest Mistake Wives Make" "The Biggest Mistake Entrepreneurs Make" "The Biggest Mistake Car Buyers Make" "The Biggest Mistake First Home Buyers Make" "The Biggest Mistake Investors Make" You get the idea? Subject line template number three: "The Real Secret to ___ " So, come a little bit closer.

Little bit closer. Little bit closer. Let tell you a secret. You see, human beings, we are nosy as hell. We want to know, like, what is the secret?

And very often when we're not getting a certain result. We want to know, there must be something that we don't know. Some little known facts, some, some resources, something that we don't know that if we know that thing that we will get the results that we want. Now, although, in marketing the word secrets are kind of a little bit overly used, right? A lot people use, or this secret, or that secret, like, you can see it in marketing on Facebook and on YouTube all the time.

Like, Oh, I've got these secrets to getting whatever results, lose weight, make money, whatever it might be, right? But this subject line plays on that. So, you are saying that, "Yeah, there are a lot of different secrets. They're a dime a dozen." But the real secret to ___.

That is way more powerful. Way more Powerful. Let me give you some examples: "The Real Secret to Crowdfunding" "The Real Secret to Wedding Planning" "The Real Secret to Teeth Whitening" "The Real Secret to Fat Burning" It's almost a positive version of "The Biggest Mistakes ___ Make". It's just a different spin. "The Real Secret" So, Let's continue with the real secret to writing subject line that converts.

Subject line template number four: "The Fastest to Way ___" If given a choice, if you could choose, do you want something fast or do want something slow? Calm and below. We live in a world of instant gratification. We want something, we want something now.

 

We don't want to wait.

We are now conditioned to be impatient. So, when you make a promise of something like "The Fastest Way to ___" Okay, people pay attention because this is a promise that this would get me to the outcome that I want faster. "The Fastest to Start Your Own Business" "The Fastest Way to Make Your First $1000 Online" "The Fastest Way to Lose Five Pounds" "The Fastest Way to Cut Your Insurance Costs by 10%" You see? Instant result. So, what makes this subject line effective is your making a very specific promise.

Now, here's how you could screw that up. Now what you don't want to do is, you don't want to make outrageous claims that the prospects don't believe that is achievable. So, in order to make this subject line work is you have to make a promise that is believable and credible as well. Don't be making crazy promises because then you lose credibility. Then your prospects, your readers won't open up your emails.

Let me give you an example. Don't say, "The Fastest Way to Make a Million Bucks Overnight" That's just like Hype. There like, ah, this is BS, right? Then they won't open up your email. So, what you want to do is actually under promise in your subject line.

Although, your offer, your product, your service, could do this much. But in your subject line you actually promise this much, right? Let's say your program, your selling weight loss, you could actually help people lose ten lbs, or 15-20 pounds in 30 to 60 days, whatever the promise might be. Say five pounds. Say three pounds, right?

Under Promise. And as your prospects and readers reading that email automatically their thinking, "You know what? I think I can do better than that. I think I can lose more than, than more than five pounds.

I can do ten pounds." Great. Because if it's their ideas its more believable for them. Does that make sense? Subject line template number five: "Here's a Shortcut for ___" So, between fast and slow, we all want fast. We want it now.

Between easy and hard, we want easy. It's the same idea. So this subject line focuses on how you could provide a quick easy solution to your readers and your subscribers."Here is a Shortcut for ___" Can you see how many ways you could use this simple, yet powerful, subject in all your email communication? Now, let me give you one more tip.

When you use a subject line like this. "Here is a Shortcut for ___" If your offer, the offer that you're making in the email when they click on your page. If that offer is something that could provide instant gratification for the prospects. You will get more sales. Example: It could be a software offer.

It could be something that is instant download, that they don't have to wait. Something they could get and access right now. You will get more sales because in the email here's a shortcut for...

Now you are giving them an instant solution that they could purchase. Easy to say yes. Subject line template number six: "How I ___" You see chances are when your subscribers subscribe to your email list they value your perspective.

They value your insights. They value your experience.

So when you use a subject line like this. "How I ___" It tells them, Oh, you're going to share something that's personal. You're going to share something that you have done in the past. You're share something that you have experienced in the past. Maybe even challenges and obstacles that you've overcome, right?

It gets a little bit more personal. It's story telling and those are great ways to captivate your audience attention. Let me give you some examples. "How I Grew My YouTube Channel to 1000K Subscribers" "How I Launched My First E-commerce Business" "How I Found My Soulmate Online" "How I Permanently Eliminate Headache" When you are writing an email with this subject line the key here is to be very vulnerable.

To share the good, the bad, the ugly, because this is the moment, this is that type of email where you get personal with your readers.

Where you, kind of, pour your heart out and you share with them, "Hey, I know what you're going through. I've gone through the same thing." That's how you make that connection and that's how your reader could relate to you. Subject line template number seven: "About Your ___ " I love this one. This one generates a lot of curiosity."About Your ___ " So when your readers read subject line like that, what is going through their minds are, "What's wrong with my ___ ? Is there something wrong with my ___ ?" Right? "Do you know something that I don't know? Do you have advice for me on ___ ?'" Very Powerful. Let me give you some examples. "About Your Diet" "About Your Website" "About Your Business" "About Your Spouse ..." Can you see how effective that would be? Right? It's a cliffhanger that people want to click on to know more. What about my blank? Another variation of this subject line template is: "I Have a Question About Your ___ " Right?"I Have a Question About Your Funnel" "I Have a Question About your Channel" "I Have a Question About Your Home" Do you see how that works? It's simple, isn't it? Curiosity is one of the most powerful ways to get people to open up your emails. All these seven proven subject lines plus an additional two-hundred and thirteen subject line templates. You can simply fill-in the blanks and immediately use in your email or in all your marketing.

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