How To Create A Digital Marketing Funnel

How To Create A Digital Marketing Funnel

What's up brand builders Stephen Houraghan here at

BrandMasterAcademy.com

And in this video you're going to learn the six stages of a digital marketing funnel and how to build yours so you can stop using disconnected marketing tactics and build an actual system that turns cold audiences into happy customers.

Now if you're new to the channel and you're interested in building brands that go beyond the visuals using strategy psychology and creative thinking then you're in the right place hit that subscribe button and the notification bell and you'll be well on your way now.

I remember when I first came across the idea of funnels it was marketing funnels sales funnels lead gen funnels and at the time it was a little bit too complicated for me.

I kind of stayed away from it for quite a while and I kept coming back to it I kept coming back to this idea of funnels until one day I decided okay let's find out about this so I started to watch videos and started to read books and I picked up books by Russell Bronson.

I watched a lot of videos by Ryan Dyson one day it just finally all clicked into place and I got it I started to understand what funnels were all about so hopefully by the end of this video it'll click for you too now before we get into the nitty-gritty it's important to address the marketing landscape at the moment and the changing marketing landscape because marketing as it was 20 years ago is completely different today.

It is a completely different landscape and part of that has got to do with the relationship between consumers and brands brands used to hold all the power before and their communication was all about monologue it was one-way broadcast communication but today it's completely different there is dialogue it's back and forth between the consumer and the brand and on average today you need about seven to eight touchpoints for your audience to even register your brand so today attention is not enough before you could get attention and you could possibly get somebody.

To take action with a single touchpoint and a single broadcast message today the environment is completely different and that attention is no longer enough and it's also important to address the idea of tactics versus strategy now strategy and tactics tend to be used interchangeably today and they are actually very different.

But the word strategy seems a lot sexier so people are using strategy in the way they would use tactics but they are different tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal whereas a strategy is a collection of tactics all working together cohesively to deliver a higher goal now if you go on google the term marketing strategies then you are surely going to end up on a blog post that lists tactics so you will see the likes of Google ads and Facebook ads and SEO and Content Marketing and Email Marketing these are all individual tactics they are not strategies.

And on their own tactics have very little impact at all because they're not part of an overall system so a bunch of isolated tactics is not a strategy because those tactics are not part of an overall system and if they're not part of a system they lack impact.

If you think about a machine there are a number of different devices within a machine all performing a very specific task now that device on its own lacks any kind of impact it only really has an impact when it's part of the overall machine and those devices are all working together to do what the machine is intended to do so the underlying message there is that you can have as many marketing tactics as you want.

But if they're not all cohesively working together as part of a system then they're absolutely useless your business needs a system of tactics all working together cohesively to guide your audience and that is exactly what a marketing funnel gives you it is a complete and coordinated and progressive marketing strategy and system that guides your cold audience into happy customers and that is exactly what you need for your business.

You need a system that will guide them from one step to the next so how.

Do you build a marketing funnel for your own business well you start with a marketing funnel framework now at the top of the funnel you're going to have your cold audience these people don't know who you are and don't know what you're about hey can fit into their lives and at the bottom of the funnel you have your hot leads and people who are most likely to do business with you people who probably.

Know like and trust you and are very very close to converting into a client so you need to understand the different phases of the funnel and the tactics that you can use within each of those phases so i want to go through each one of those phases with you and the tactics that you can use within each of those phases so as you go through think about your own business and your own brand and how you can apply that phase number one is attention so in this phase nobody knows who you are and you have to change that now in the old days businesses found it a lot more difficult to get that attention.

Because they had to pay for that privilege they had to pay for billboard ads or magazine ads or tv or radio ads but today the landscape is different if you do have a budget you can play with the likes of facebook ads or google ads but if you don't have a budget you still have options you can go on to facebook groups you can go on to forums or you can use social media organic posts to really get that attention but it's really important here that you have a unique perspective.

And you are giving value if you just go out and regurgitate everything that's out there you're not going to get that attention so along with the platforms you need to be smart and you need to add value to the marketplace phase number two is traffic so now you've gone out there and gotten attention you need to leave a trail of breadcrumbs so you can turn that attention into traffic now this traffic will come to a place that you call home now this is typically your website you can't have an extra step in here to lead them back to let's say a youtube channel before going to your website but typically you want to bring traffic to your website.

Because here you can design the experience that you take them through and ultimately you will have a call to action there that will lead them through to the next step so this step is all about turning that attention into traffic so they come into your world and then you can lead them through to the next step phase number three is the micro commitment so once you've gotten them onto your website.

Then you want them to take some kind of action so you want to level up the value that you're giving them you've been giving them value on your social media pages or out in forms and you've gotten them onto your website but you want to level up the value that you're giving them here because you want something in exchange for that value you want at least their email address so you can follow up with them and if you're able to package together some higher level of value then typically your audience will be happy.

To give you their email address they'll put their hand up to say that they're interested in what you have and they'll give you permission to follow up with them now.

A good example of this is a lead magnet in the form of an eba ebook or something that's downloadable and really easily digestible or a webinar that they can come to and get some higher level value from you but here you want to change the relationship with that exchange of value and email address.

So you can follow up with them later on phase number four.

Is all about nurturing so you've gotten that email from.

Them you've gotten that permission to follow up with them so you are at a massively advantageous position now because the messages that you put in front of them you're not interrupting them anymore you're not on their feed acting as a nuisance you're in an intimate place which is their inbox and you have the opportunity now to follow up with them to nurture them to give value to show them that you understand to empathize with them and really really build that relationship and build that connection.

To show them that you know what you're talking about that you know where they want to go and you know the challenges that they're coming across and you can help them overcome that so this is a really really important stage in the relationship building and you really want to nurture them you have that email now you have that opportunity to give them value in their inbox.

And this is a really important step phase number five is the conversion so this is where the rubber meets the road and this is where you make that ask you ask your audience for a transaction you ask them for that sale now this can be broken up into two parts this can be a micro commitment first and then a full commitment later on or you can just go in for the full commitment a micro commitment would be something like a tripwire offer like a one dollar seven dollar forty-seven dollar offer that's not really what your core offer is about it's not where you make your money.

But that will change the relationship between you and your customer and the fact that they have put their hand into their pocket but even if you do put this micro commitment step in there that is only designed to lead on to them taking you up on your core offer whatever that may be but this step changes everything in the relationship they are no longer a lead they are now a customer even if they've only signed up for a seven dollar or 47 offer they have changed that relationship.

And they are now a customer and this changes everything going forward they have confided in you they have given you their trust and everything else in this this relationship going forward is about you nurturing that relationship and confirming to them that they made the right decision and phase number six brand advocacy now a lot of businesses forget.

About this stage because they're all about the sale and once they get that sale that's job done see you later and they're happy for their customers to walk off into the sunset because they've gotten what they wanted which was their money but if you want to build a brand if you really want to build a successful and strong brand over time then those customers are the key you want to turn them into brand advocates and if you've taken them through a successful.

Journey and you've given them some kind of successful.

Outcome then chances are they are happy to talk about your business they are happy to talk about your brand and promote your brand to their friends and to their family all you need to do is to nurture that relationship.

So stay top of mind with them continue to show up in terms of giving them value and incentivize them to tell their friends and family about your business and about your brand now any business trying to market their business and trying to market their brand can get very very overwhelmed when it comes to marketing because there are so many ideas and tactics and strategies that are out there in terms of what they should do what they need to do but you don't need to know every single tactic you don't need to do every single thing you don't need to be everywhere you just need to understand.

The stages of your marketing funnel once you understand those stages then you can decide what tactics you are going to use within each stage once you've decided what those tactics are you now have the makings of a system that will take a cold audience and turn them into happy customers know the stages of your marketing funnel decide on the tactics that you're going to use and execute that strategy but i'd love to hand it back over to you i'd love to hear what your experiences are when.

It comes to marketing tactics marketing strategies marketing funnels if you have any experience at all are you overwhelmed by the amount of advice that's out there the amount of tactics that you supposedly need to do or are you starting to come to grips now that you need a system and a marketing funnel could be the answer for you i'd love to hear from you in the comments below about your experiences and your challenges if you like this video please give it a thumbs up hit that subscribe button and the notification bell as well it'll let you know when i've got new videos coming out if you want more actionable brand strategy tips and techniques just like this one head on over to BrownMasterAcademy.com.

And get yourself signed up for the list it is free and I keep some exclusive content for that list as well so get yourself involved but as I said I'd love to hand it back over to you I'd love to hear from you about your challenges about your experiences.

I'll do my best to answer all of those until next time brand like a master and I will see you in the next video

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Business Model Innovation

Business Model Innovation

Have you ever wondered why hyper successful companies like Nokia or Kodak suddenly lose their edge or how could firms like Commodore computers grundig nakamichi Newsweek or Polaroid possibly fail did they not have abundant R&D resources.

Top employees and profound knowledge of their markets yes but they had another thing in common they all missed the moment when they should have left their successful path to rethink their business model they missed out on radical innovation because they were too busy managing daily business and serving current clients instead of envisioning future opportunities.

In other words today's success is the enemy of tomorrow success the innovation cycle spends faster than ever in nearly all industries innovation either increases the customer value of a product or service or it lowers their costs and therefore creates a competitive advantage ample for instance creates a high perceived customer value with its innovative new products and Dell reduces its costs and working capital through build.

To order processes but even though its importance is undisputed there are many misconceptions about innovation three myths are particularly pervasive first innovation stems from ideas nobody has had before second big success requires big resources and third innovation breakthroughs are always based on fascinating technologies luckily they are all wrong IBM did not invent the personal computer.

Apple did not invent mp3 technology and Amazon did not invent the online bookstore successful innovators learn and recombine as the Pioneers get eaten by the wolf's.

Cisco had virtually non-existent Rd Resources but out innovated the largest research lab in the world AT&T Bell Labs 14 of today's 25 most innovative firms have innovated their business model and not just their technology take firms such as.

Google Amazon or Ebay great algorithms yes but it is the business model not just the technology that is responsible for their success so what exactly is a business model innovation a business model provides answers to four questions who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue and a business model innovation changes at least two of these four dimensions in our research we've looked at all major business model innovations in the past 50 years they have all revolutionized one or several industries.

For instance IKEA has redefined the way we buy furniture TomTom has transformed the navigation business or eBay has changed the world of trade yet only 10% of these business model innovations or novel and introduced new business model patterns the other 90% merely adapted refined or combined these patterns for instance innovative companies often apply creative imitation they ask themselves how could a business model innovation from another industry revolutionize our own industry in total we have identified 55 business model patterns.

That are responsible for all business model innovations for example flat rate supermarket rent instead of by experience selling ecommerce or the razor and blade pattern let's have a look at this one since 1904 Gillette has been giving away razors for next to nothing but selling its blades at obscenely high prices Nespresso creatively imitated this pad selling cheap coffee machines and expensive coffee and revolutionized the coffee industry and many other companies applied the razor and blade pattern to remember.

Apple's iTunes Amazon's Kindle or Hewlett Packard's inkjet printers now what do you have to do to innovate your business model we advise you to follow four steps initiation ideation integration and implementation during initiation you analyze your current business model again who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue during ideation you confront this business model with the 55 business model innovation patterns and develop new models how would Miss preso conduct your business or is there a match between your product and the experience selling pattern challenge your basic assumptions.

And the dominant logic of your industry but don't try to reinvent the wheel instead use analogies and learn from other industries during integration you need to check the consistency of the business model this is important detail work where you examine all four questions regarding organizational fit finally during implementation it is time to awaken the Beast but be careful in iterative cycles you design a business model build a pilot test the pilot and return to the design pace it is important to not only gain qualitative and quantitative data to verify or falsify.

Your assumptions about your new business model but also not to forget about the soft factors of innovation thanks to incorrect management behavior and organizational resistance more than 70% of all change initiatives fail therefore keep a few rules in mind first only implement one business model at a time second clearly communicate the new business model and the need for change third don't overemphasize short-term kpi's innovation needs time fourth get top management commitment without their sponsorships business model innovation is doomed to fail and finally overcome the not invented here syndrome got that let's wrap it up then innovation.

Is the key factor to defeat path dependency and stay competitive in today's economy yet innovation is not necessarily about new technologies excessive research and development or about creating completely new ideas most of the time innovation is about learning from others and reinventing your business model not just your technology this can be done in a structured process of initiation ideation integration and implementation you analyze your business model apply the 55 innovation patterns check for inconsistencies and start implementing carefully keeping in mind success factors and pitfalls are you ready then to revolutionize.

Your own industry try to creatively learn from the Giants whose shoulders you are standing on think big and think different Steve Jobs did it so why can't you

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My 500$ in 30 Days CPA Marketing Blueprint ✅

My 500$ in 30 Days CPA Marketing Blueprint ✅

Welcome to my free cpa marketing course today I am going to share with you a complete business plan from day one starting from zero dollars no website no audience to the 30th day with around $200 to $500 revenue let's start i am very happy because every week i receive new emails from people watching.

My videos They share their success stories and how they built their website and started making money online after watching my videos I hope you are the next person to send me their success story after watching this video So let's get started, before our first step.

Preparation step In this step we will learn some concepts in a minute or two to understand what you will do in case you are a beginner, what is cpa or commission marketing for any action simply you will get money when someone does an action this action can be just a registration on the site that put his email address or just download the app file or maybe mouse click on an ad or even buy a product so all of these actions you can get paid for with cpa marketing today we will focus on actions to.

We are not here to tell you you will get rich after watching this video No let's be honest if you want to achieve this number in thirty days you need to work hard about two or three hours every day with understanding Everything and if you have questions.

I will help you in the forum and in the comments section with understanding and start to work you can achieve this goal if you are not serious you can close this video and go somewhere else The next question is in concepts, can we do this on mobile In short yes you can but of course some The tasks will be a little more difficult because the screen is small, but if you have no other choice, you can start with your mobile phone number three.

Can we start for free? Yes you can get started for free as you will see in this video number four how we can work We will simply choose an offer and we will promote it This offer will be as simple as putting in an email address or registering in an application or filling out a survey We will not sell anything and this is what makes it fairly simple as I told you For beginners so these are the concepts you need to understand before we start cpa marketing start now with the first step of finding the right offers let’s simplify things how can we find an offer simply.

I will share with you some sites that will make things a lot easier for you number one odigger site .com Here you can search for offers and you can check ratings and network reviews for the best offers The next site is offervault.com Here also you can filter by networks by categories by countries and whatever you want Find offers and networks and everything in detail number three is.

H-supertools you can Find here the best commission programs and make sure to start with cpl programs that pay per lead like Sendinblue for example if you open Sendinblue you will see that they pay you for registering new customers like constantconta ct will pay you five dollars for each registration without selling anything if someone signs up you will get paid another site is Semrush you can charge ten dollars for each lead if someone signs up and inserts the credit card you can get ten dollars 0.

 

01 one dollar Per email only email and two hundred dollars if they pay for a subscription great option another way is to go to google and find cpl commission programs go do some research and find something in your field that you can promote what you mean by cpl it's a cost per potential customer that.

When someone signs up you will be paid another way is to go and join cpa networks like maxbounty like Performcb.com like admitad and other networks we have many networks now for starters you can start with cpalead or cpagrip which allows you to get approval easily in This network and start with these networks to get some experience and learn now before we continue.

I have a very important note I will tell you when it comes to CPA and affiliate marketing especially in CPA we have a lot of many Fake offers a lot of unethical offers promoting things related to pornography or possibly drug related and sometimes they are just fake offers to collect and steal information from users so be careful please take this as real advice and for me.

I avoid any offers on these networks to be on the safe side I use real software like semrush like constantcontact like sendinblue or simply search on google and find real software i test and guarantee it works and nothing hurt people and then i promote it another thing to take care when finding an offer is cookie what is cookie duration let me show you an example.

Really to understand if you go to H-supertools again you will see I have 60 days 30 days 30 days cookie here and so on what does this mean? Let's take an example I'll open an impact and I'll sign in to my commission dashboard ok you see here I have a few clicks some conversions if you go here the brands of my brands.

I promote here you will find constantcontact a potential customer email address five bucks let's see semrush says 0.01 for registration 10 for free trial etc now if we create a link and get that link so this is our commission link here for semrush or cpa promotion when someone clicks on that link it will open it in browser in browser if they go here in chrome for example and go to the app you will see the cookies for each website.

This cookie will be saved the day the user opens the link and it will be available for about 30 days or 60 days and so on so even if he signs up later like after 20 days you will get commission also for that.

Keep cookie duration in mind Choose a program that has at least 30 days or maybe 60 days of cookie duration.

The second step is to build our money making machine with Our sales funnel , web pages or product we want to promote How do we do it? We have five strategies in CPA Number one are Content Lockers If you come back here to cpalead or cpa grip you will find here Content Locker Link address.

This means you can simply offer users a free download file and if they want to get the free download they will complete an offer and you will be paid when they complete It's that simple The next strategy is to build a website around your offer I'll show you some examples shortly.

The third method or strategy is to build viral tests This is one of the best ways to get people to complete a cpa presentation like building a personality test and if they want to get the score they should complete the presentation.

We can also build review sites a site that reviews some products and services and then mention your commission or cpa link or you can simply build a landing page pages around your offer like in these examples by promoting a specific product and then promoting these pages like what we will see shortly in step number three Now let's see some examples of websites that are doing marketing for cpa and I mean just cpa maybe you can get some ideas you can see here nerdwallet.com if you click on.

The credit cards will give you options for the services that manage and deal with these credit cards if you click it will give you this table here click on the app now and it will take you to a cpa page.

Or landing page and so on so this site is built to promote services and products another one is "money supermarket" again loans Car insurance and credit cards choose any of these services for example you will see a brand and you need to complete the registration process this way you complete a cpa offer etc.

These are examples of websites created to promote cpa offers another example as in my case as in H-educate if you open it in my blog.

I write articles on different things if you go here and search for semrush you will see.

I have several articles and posts about semrush how to get visitors with semrush if you open this you will find a lot of links to semrush which is cpa or commission links etc.

You can have a website dedicated to a specific product or promote multiple products in a review site that's enough let's move now to the third step which is the main step promoting your products in order to promote cpa products.

We have three strategies mainly Number one is Paid Ads Basically Native Ads.

Please save this and write this Native ads and push notifications mobile basically have a lot of Native Ads like outbrain and like mgid and many others you can test if it You have a budget to promote your products and landing pages The next method especially if you have a website or blog.

Is SEO SEO I have a complete free course on this topic in the description below you can check it out We also have three ways Three ways to get visitors.

I will explain shortly but before that I have An important point for you that you have to understand two things when it comes to cpa and affiliate marketing which is tracking and split A/B testing when you are running a campaign especially in paid advertising campaigns or promoting any product.

Use link shortener and link tracker to track your business and your number is two Use A/B testing which means This is a multi landing page test now about free methods I have a complete free pro course in the description below here on my channel to learn how to get visitors Any webpage you want Now Bonus time.

If you want to get my Affiliate cheat sheet My software What.

I promote and How I do it in detail You can go now and check out my full Affiliate course again here on my channel Totally free Watch it now if you Seriously getting started Watch the free spins and start today See you later.

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