Asset to Sales Ratio - Meaning, Formula, Calculations, Interpretation, Examples

Asset to Sales Ratio - Meaning, Formula, Calculations, Interpretation, Examples

Hello everyone hi welcome to the channel of WallStreetmojo watch the video till the end also if you are new to this channel then you can subscribe us by clicking the bell ican friends today we going to learn concept.

That is asset to sales ratio formula and will understand with the help of an example over here but first we are looking we have a formula over your assets to the sales ratio so absolutely the asset has to come up the total assets divided by your total sales but what exactly this ratio is all about so we'll learn that the asset to sales ratio formula indicates.

That how much your assets a company possesses in regards to your you can say it revenue it earns using its assets so the formula for the asset to sales ratio we just saw that asset to sales ratio will go something like this is your total assets divided by sales right so the asset to the sales ratio formula example will take so that you will have some idea regarding this particular concept now let's say there's a guy called John John wants to look at the RMB company it wants look at the RMB company and its assets to sales ratio so john finds out that at the end of the year the rmb company has its total assets standing at $40,000 and john also discovers.

That last year that rmb come me has revenue which is standing at $1,00,000 what would be the assets to the sales ratio of rmb so we'll simply put the data into the formula the asset to the sales the asset to the sales formula goes something like this is your total assets divided by your sales amount so or you can say or the asset to the sales ratio will be your total assets divided by revenue that's your sales so the ratio goes as there should be 4,00,000 so 4x so if you get to know the average assets.

To the sales ratio of this similar company under the same industry will be easily be able to figure out whether for over here as you can see is a good asset to sales ratio or not so basically it's called the comparable company you can say comparable parish in that you are doing basically which will help you to determine where exactly the original company is standing against the industry now the important part what we learn up till now is the formula we learned how to calculate with the help of numbers the next sort of thing which we have in our list is explanation part without this any ratio analysis is useless the asset.

To the sales ratio formula is completely opposite of the asset turnover ratio now in this ratio we compare the assets with the revenues of the company that generates like for example if a company has 1,00,000 in assets and its revenue in the current year let's say I'm talking about the revenue in the current here is let's say 50,000 then the assets to sales ratio would be 100000/50000 which is 2 right so to find out the assets.

You need to first what where do you exactly need to go for finding the assets.

You need to go to the balance sheet of the company and sometimes we need to consider both the beginning assets as well as the ending assets so if it is the average assets we need to do the average of this - sometimes you need to consider both of this any of this one depends in that case the answer to sales formula would would change to the the formula will go rather than the total assets it will change to average total assets this is the change that will come in the formula now for sales you need to look.

At the income statement income statement right you need to remember that sales over here it means your revenue and it has nothing to do with the profit of the year so look straight up in the income statement right now what exactly is the use of this particular ratio now see assets to sales ratio isn't isn't a common ratio actually and it's not very widely used it's not at all widely used however this ratio can tell a lot of thing about the company.

How exactly it is operating now let's say that you have an investor who is monitoring your assets to sales ratio of the company for let's say last 2-3 years and you saw that the company had an asset to sales ratio standing at 5 in the previous year this is the previous year data and in the current year the see why the ratio stands at six so how would you interpret it this can be possible with with two possibility this can be they can be passively two possible reasons the first reason behind the increase assets to sales ratio is the lack of proper utilization of the company's assets.

All right for you lack of companies or lack of proper utilization of the company's assets now if the revenue is not increasing over here or not increasing in the pace of the increasing of the assets then the assets of the company are you can say underutilized right the second reason the second reason can be due to the installation of the new machinery that can be the second reason right so the sales could not be increased so as a result you may see and you can see an increase in the asset to sales ratio right so as an investor you should always always always look at the asset.

To the sales ratio to ensure that the assets are you can say the asset should be properly utilized and - in short I mean and to make sure that the revenue of the company has been increasing the revenue of the company are increasing at a decent rate so otherwise how would you ensure that you would be able to earn a decent return on the investments now this is your asset to sales ratio calculator you can go and find you can check this out the total assets over here will be will be punching on some numbers so as to get some really good interpretations out of the same the total assets is let's say 1 million and your total sales is standing at let's say or rather than.

I'll just make this 2 million and I'll make the sales as 1 million so what's going to happen the asset to sales ratio is 2 times so we can say that because the total assets it doesn't change that frequently as the sales sales is a quite of variable thing so keeping your total assets as you can see same if your revenue or the sales increases then let's see what exactly happens to the ratio if you if we increase this to 2 then your asset to sales ratio will go down that is it will reduce and keeping this as same if we decrease this amount or if if it decreases then the ratio will go up so try and make your own numbers try punching.

In the numbers and come up with some really good conclusions out of the same so that's it for this particular topic if you have learned and enjoyed watching this video please like and comment on this video and subscribe to our channel for the latest updates thank you everyone Cheers...

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The PERFECT Lead Generation Strategy to Find Dream Clients in B2B Sales 2022 Tech Sales SaaS Sales

The PERFECT Lead Generation Strategy to Find Dream Clients in B2B Sales 2022 Tech Sales SaaS Sales

Hey what's going on everybody so in this video we're gonna be talking about my best lead generation strategies to get more meetings with your dream clients and close more deals now if you're ready for this video make sure to give it a like subscribe and turn on notifications and let's go ahead and dive in so lead generation is the topic of this video and i've been thinking about this quite deeply over the last few days because i feel like a lot of people are out there they're sending a lot of code emails making.

A lot of cold calls but then really not getting that much traction and they're wondering what's going on how come nobody wants to buy my product service now the people who are you know entrepreneurs solo entrepreneurs coaches or consultants or selling like something as a small business or startup typically these people will have the most trouble especially let's say if you're even a salesperson working at a tech startup you will also have this problem as well right.

So pretty much any brand that's not established will always have this problem so here's the thing a lot of times why people are not getting the meetings that they want with their dream clients is that they actually don't know who their dream clients are they're kind of just thinking like oh like nike and adidas and like salesforce would be a perfect customer for me but are they really right just because they're big brands and they have a lot of money.

It doesn't mean you are the perfect solution to their problem right and so the first thing i would actually think about is for your product and service you know what industry you're going for and do they actually have money to buy your products and services if because if they're not looking for those products and services then it's kind of like what's the point of actually trying to reach out to them right so imagine you're selling like luxury office chairs right so like office chairs you know but like super high-end imagine you were trying to sell it to small medium marketing agencies in alabama or wherever right like are they really purchasing these things probably not you know and probably you need to move to a different area where people are willing to spend the money.

For that so the first step whatever your product and service is understand who your market is do they have money to purchase your product and service and what pains do they have that your product and service actually solves because if it doesn't solve any pain you shouldn't expect anyone to respond to your email because it's like well what's so special about it right it's just like you're not solving a problem so always look for problems that you can solve if you're not solving a problem you probably need to switch your product and service switch your offer offer something different that people actually care about then your response will skyrocket right so you know.

If you're selling a bad product and you're sending it to a million email addresses and nobody responds well the reason is because whatever you're selling nobody wants right and so you have to change the thing that you want especially if you are an entrepreneur or coach or consultant or somebody that has to create their own services or package because you can just switch your offer and then everything changes your your response rates will increase right so that's going to be very important for you guys especially if you are starting something new like an agency or something like that right and.

So for me personally you know i've been really involved in the crypto and the nft space and i actually started a different youtube channel called parallax if you didn't know you know in this space it's kind of like there's so many problems and challenges that people face every single day that all these new agencies are suddenly like starting to pop up it almost feels like when social media came out and everybody had a social media agency and they would just go to like local restaurants and be like.

Hey we'll get you on facebook and like people pay money for that it's the same feeling for like you know web3 and like crypto and nfts so like there's a lot of these agencies that just pop up and they're like hey we'll do this thing that's super easy to do pay us like 10k to do it we'll get it done right and they can go to all these companies that have no idea how to do it they have money but they're willing to pay a professional to do the job and so for these kind of agencies that are popping up the reason why they're doing so well even though they're just starting out is because they're in a market that has a lot of money that's willing to pay and they solve a specific problem and they could solve that problem very fast.

So if you can do all those things and there's not much competition it's going to be so much easier for you to generate leads and close more deals so really reflect on the product that you have in the customers that you're serving you know are you really selling something that people actually want or are you selling something that you know it's a commodity and everybody does the same thing and you're basically screaming at the top of your lung to get attention and nobody listens.

To you right because a lot of times you know to be successful in life it's really just going for the right opportunity and if you're swimming uphill you can still be successful but it's like 10 times harder but if you're going downhill and in a good way where it's like there's so much momentum everybody's buying there's so much money in the space similar to like crypto.

And nfts then it's just so much easier right so industry that matters product matters what your offer is matters and then when you get all those things right and you tie it to a specific customer that has money it just makes it so much easier to generate leads so you know if you're like let's say a social media marketing agency for real estate agents it's like okay well how many are there that exists in your town right probably a lot so like maybe the opportunity is not as good and maybe you need to shift but if.

You want to stick with that then it's harder but you have to be the best at what.

You do otherwise you're just like everybody else now another issue that people have is they're gonna say like oh well my product is for everybody so how do i decide who i should be selling to right and how you want to think about that is you want to like narrow down your niches and narrow down your campaigns let's say you're selling web development services right you like build websites or you do like back-end stuff right well technically everybody needs a website.

But it doesn't mean you should reach out to everybody so what i would recommend is that if you specialize in certain areas for example if you were the master of like back-end web development for nft projects for example then that would be something very specific and you could build a reputation of that and be the go-to person right but actually also seeing in the nft space there are people who are starting to specialize in security software for discord which is like a very niche thing right and so like they can create products and not even have a website.

Not even have a white paper or no nothing right and they just like hit you up on twitter like yo do you want some security for your discord sure it's gonna be like 5k okay cool here's my money boom done like i literally did that the other day and don't even know who this guy is don't even know if they have a company don't even know if they're gonna keep doing this for the next year or not it's like lifetime access but because.

They're solving a specific problem they're early to a market and they're known in the space and like really known it's just like you've been doing it for like two months in nfts i'm willing to pay like thousands of dollars for this kind of security to keep my community safe right so yeah so that's an idea of like niching down and going for a specific market and being the best at what you do a lot of times people like try different campaigns for different markets and that can work it depends on what your product and service is but i find that specializing in being the go-to person whether it's a guy or gal that is the way to go now if you are selling something.

To many different markets and you're working in a large company and that's what they want you to do here's another strategy so you don't get to control like your branding because you work at a company right and they control that you're just the person that generates leads and close deals so in those situations you just want to narrow down like who you can potentially sell to and then do campaigns of like 20 different companies in that you know ideal customer profile and then test it out so if you're like all right today.

I'm going to go for dentists in california who make 1 million dollars in revenue then let's go ahead and hit them up right you find all the dentists that fit that category and you hit them all up if it works great then you go to another state and you have the same category but just a different state and you do it again and you repeat it you repeat it now if it doesn't work you just adjust some things you say okay i'm not gonna go for dentist let me go for chiropractors instead but everything else stays the same then you test it out so it's like you're basically just testing testing testing testing until something actually hits.

And something resonates with your offer and that market and when that happens then you're on your way because you're finding a niche you can dominate in it and then you can just push push push push push until you saturate the entire market and then you move to the next thing right and so that's typically how it goes now you might be wondering okay sounds great patrick you got all the strategy down well how do you actually reach out to these people right so should i use a code email should i use linkedin should i use twitter like.

I heard that was cool you know okay so here's my thought on it you want to go where people are so depending on who your customer is and where they hang out that's the place you want to go so if you're going for like very local small medium businesses in like nebraska then maybe like cold email is the way to go because maybe they're not hanging out and so on social media right but if you're selling into crypto and nfts and like web3 and like the whole like tech world well twitter is really good right and i've done a lot of business on twitter and and i bought products and services and thousands of dollars over twitter and that's the place to go because for nfts and crypto.

That's where it lives right and discord as well but if you're like doing working at oracle and you're selling like b2b enterprise software and you want to sell into hospitals these people aren't going to be on twitter they're going to be on linkedin and you know they're going to respond to a cold email they're gonna respond to uh cold calling right so that's the channel you go for that way right in crypto you can't cold call anybody because like half.

The people aren't anonymous so you don't even know their name so it's like you want to go where the people are and then you just want to focus on mastering that area of communications so if you find that in your specific market that like cold email works extremely well double down cold email and get more meetings right you don't have to do cold email linkedin facebook and every instagram all at the same time because you're spreading yourself out too thin find one channel that works and repeat it until it's just like it's just a machine that just generates leads.

And then from there if you want to add another channel which is a lot of work then add another channel right but you shouldn't do 10 channels at once because you're not really like focused like a laser and it's not going to break through and you're just going to be noise and you want to be that signal right so i would say focus on one channel that really works um anybody that says like oh i do this and then like you don't see them generating closing deals you know.

It's like they're doing a lot but they're not really doing anything and i don't want that to happen to you so if you've got cold calling you're a master at it cool call you cold emailing that works for you cold email if you can do both at the same time great props to you you know what i mean but you don't have to be on cold call code email linkedin and all these things because it's very difficult to manage like five different platforms at once i think that most people can do like three at most probably like one or two realistically and i would actually just hyper focus.

On the things that work for you double down and just run the numbers up so the final tip i have for you is that whenever you find one good customer or one good meeting or you close one good deal when it comes to lead generation what you want to do is you want to replicate that success so if you found that crypto companies who are startups and they're looking to launch a project that's the niche for you then you know and you had a good meeting with this person and you close the deal find more people that fit the ideal customer profile right and i'm only talking about crypto because that's kind of what i've been doing for for a while especially in the past few months uh so if you hate crypto you know whatever.

But it's just the industry right so essentially when you find one good customer replicate replicate replicate and then when you find one bad customer understand like okay well i didn't really like working with this person they paid me but then i don't want to find more people like that let's find more people that actually are fun and good and they're easy to work with right so whenever you see something that works please write it down please you know analyze every single thing about that customer.

Of why they are a good customer and then replicate that success and try to find more people that fit the bill the more people you can find you know the better basically your ideal customer profile gets meaning that over more customers you serve you start to understand like okay these are the people that we want right so i remember when i used to work at lab which is a startup during my first week there the first thing they did was like they're like all right look patrick these are our top 20 customers we want more people like this so like whatever these people are analyze it figure.

Out like why is it that they love our product and services and find more people like this right and at the time the company i worked at they had like thousands of customers but they said like only focus on the top you know 20 because those are the ones that drive the most revenue and a majority of the revenue for the company so i'm like all right bet like i will find more companies like this right and so when i'm reaching out to people i'm thinking do they fit the bill if not why am i reaching out to them right always try to replicate your success.

Because it's like it's hard to find something that works when you do find that needle in the haystack double down double down double down and then expand and dominate that particular niche because that's how you win the game so that's it that's everything that we got to cover when it comes to lead generation if you enjoyed this video make sure to give it a like subscribe turn on notifications and i will see you guys in the next one....

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B2B Lead Generation Strategies - The Top 3 Strategies To Generate More Business To Business Leads

B2B Lead Generation Strategies - The Top 3 Strategies To Generate More Business To Business Leads

What's going on? Everyone on Ravi Abuvala, the founder of Scaling With Systems and in this video, I'll be walking you through the exact strategies that you can use. And we show our clients in order to generate not only leads for your business, but leads for your business that consistently convert. Now, before I go any further, I want you guys to understand two key things. The first is that this video is going to be chock full of very helpful information.

However, the real key strategy here is you take one to two different strategies I'm walking through and you take those and implement those in your business first instead of trying to do everything at once.

And the second thing is that you might not have a lead problem in your business that we see with a lot of clients. You might actually have a bad product market fit. So make sure that people are actually paying you for your product or service and people actually want it. And you might need to ask yourself some real cold, hard questions before we move into asking total strangers for their money.

There has never been more noise in the marketplace than there is now.

There are literally thousands of people that are battling for the attention of your ideal prospects. At the same time that you are. One of the key things that we found to help both Scaling With Systems and our clients out is to make sure that your key service or product is needed in the marketplace. And you have case studies and testimonials to back it up.

That helps you cut through the noise.

If you were to go to our website ScalingWithSystems.com And check out ScalingWithSystems.com/review or ScalingWithSystem.com/rtb which stants for Ring The Bell or even ScalingWithSystem.com/blog. You will see literally hundreds of video testimonials, thousands of screenshots of our successful clients. And on top of that, key pieces of content that shows that I know what I'm talking about. That shows that we have something that the product or market wants. And that proves me as an authority in our marketplace.

If you don't have one or two key pieces of content yet or you don't have any case studies or testimonials from happy clients, then I'll really ask you to actually pause this video and exit this video and go call up to your current clients, get some video testimonials, get some written testimonials, and spend 15 to 20 minutes creating a really solid piece content that answers your client's questions and positions you as theauthority. All right. So without further ado, let's dove right into this.

The first and ideally my favorite way of generating new leads for your business to business...business. I know. I know. cold email doesn't work, no one opens my emails.

I can't get anybody to message me back. Cold Email is the lifeblood of any business to business lead generation campaign. And to be honest with you, if I had a nickel for every single time one of my clients told me cold email doesn't work. And then we show them how to do called email and they made money from it. I wouldn't even even make these YouTube videos anymore.

Both my clients and myself had made totally tens of millions of dollars through cold emails. So there's no way that you can sit here and tell me that cold email doesn't work. Now, there are some real key factors to a successful cold e-mail campaign. Number one is the quality of the leaves that you're actually getting. So where are you getting these email addresses from?

How quality are they? Does everyone else have access to them? So everyone's sending them the same message.

Are they from some kind of gated source, meaning they're harder to get? And are they from a list of people that are a lot more likely to have money or likely to be in a position to buy from you versus just everybody out there?

Right. So the quality of where you get the emails, matter. Number two is the amount of messages you're sending a day. If you send five emails a day, it's going to take you a very long time to get any kind of meaningful response, any kind of meaningful discovery or qualification calls and any kind of meaningful client from it. So, like insider of Scaling With systems we have virtual assistants that send one to two thousand emails a day for our clients so we can make sure we get the ball rolling really quickly.

Third, really key component of a successful cold e-mail campaign is actually going to be the number of days that you're sending these cold emails. All the time. I hear people say, oh, cold email doesn't work for me. And in reality, they send 10 e-mails a day for five days. They didn't get a response and they gave up.

In five days, sometimes people have even opened their email in five days. They haven't had a chance to respond back in time. The key is to actually make sure that you're setting enough messages a day and you're sending it over a long period of time to actually gauge results. And finally, of course, is the content of the campaign, the content of the message itself. So what are you sending these people?

Is it written correctly? Is it this long form thing that's all about you and how you're the best person the world? Or are you making it short, concise, framing yourself as an expert in authority and on top of that, showing how you can help the end user or your client? So if I can give you one recommendation to get a successful cold email campaign, it's like what we have our clients do.

 

We give them a fully trained virtual assistant.

They said one to two thousand cold emails a day with our proven scripts and templates. They do it 365 days a year and they get it from really high quality lead sources. And you can imagine why our client made literally tens of millions of dollars from it. Now, my second favorite lead generation tool and honestly, it's very quickly becoming my first favorite lead generation tool is something called LinkedIn. LinkedIn is honestly, in my opinion, the best thing since sliced bread.

And as somebody who doesn't eat a whole lot of sliced bread, I'd say it's probably better than sliced bread.

I have generated an insane amount of leads from both Facebook and Instagram using my profile on outbound messages. But then when LinkedIn came out and said, hey, we are going to put all of your target client avatars in one area and they're going to actually be expecting to receive messages and pitches from you. I actually broke down and started to cry. There's a saying in some of the circles I hang around in, if you want to get girls, you can be Instagram famous.

If you want to make money, you can be LinkedIn famous. Make sure you have a really high quality LinkedIn profile and a message that resonates with your target market. I've actually created two separate videos on that that I'll link in this video right now, just like with called e-mail campaigns or really anything else in life, as long as you're consistently doing it every single day with another volume of it every single day.

Two quality leads. I promise you, you'll end up putting some money from week.

And finally, if LinkedIn was the best thing since sliced bread, paid online traffic is the invention of peanut butter and banana sandwich that is to be used on that sliced bread, peanut butter jelly. Now, this is only going to be for advanced users and we honestly love to use LinkedIn and cold email to master our messaging our product market fit and get our few first clients to get the ball rolling. That way, we're not really losing any money to paid ads and we can make sure we have our systems and processes down for really start scaling things up with online traffic. At the absolute bare minimum, I recommend everybody watching this video should set up what's known as a retargeting campaign to put ads in front of people that have visited your website to people that have gone your Instagram to your Facebook watch YouTube channel, but I've never actually bought from you before. You can live and run these ad campaigns for one to three dollars a day, and they can just be asking that prospect to take the next step, which could be buying your product, booking a time on your calendar, applying to speak with you, etc., etc.

And an additional retargeting campaigns. These cold organic outreach campaigns through email and LinkedIn are actually going to be sending people to your blog or content pieces or testimonials or your application or booking page, which will actually let them be retargeted by the paid ads. So you have this cold organic outreach that's actually even fueling this retargeting campaign. And that's where you can be really making a lot of money without having to spend too much on ads.

Now, once we have gotten retargeting advertising campaigns down, we're going to have to go offer the same audience that we're doing in email and LinkedIn, which is a cold audience, meaning that they've never heard of who we are and they couldn't tell the difference between us and a whole novel.

I'm not going to lie. Out of all the strategies that I've talked about in this video, this is probably going to be one of the most difficult ones to do. And we walk our clients through it step by step inside Scaling With Systems so they can get an insane amount of leads. But there is a whole lot that can go wrong with it.

I would honestly find someone who has created an advertising campaign or build something like this before. You've never run cold traffic because if you can really nail it down, then it's going to be worth the investment because a lot of our clients are ourselves.

We're putting one dollar in to pay traffic on Facebook, Google, YouTube or Instagram. And we're getting three or four dollars back from this machine that we've created. At this point, lead generation becomes this kind of machine or game that you really play where you're just looking at how much money you're spending going out every day and how much money is stacking up in your bank account at the end of every day.

So there you have it. I just gave you the keys to printing money with your business. So once again, in mastering business to business lead generation, it's important that you follow these steps in this exact order. Number one, make sure that you have a few case studies or testimonials and some core piece of content that can show that you're an authority in your industry. Number two, you really want to prove your messaging and offer to free lead generation sources such as cold demand snd LinkedIn before we really start to scale things up.

It's important that you really spend some time in this area of the process and really automate and systemize it so that you have you or somebody else or even automation taking care of 99 percent of its lead generation aspect. So we can focus on the paid ads aspect. Once you have removed yourself from the cold, emailing the linked in prospect and even the sales cycle in general, then we can pivot towards the paid ads. These are incredibly scalable, and although it may be difficult to initially set up, you can kind of set up a machine where you're putting in one dollar and you're getting back three to five dollars. So if you're curious to learn a little bit more information on some of our organic outbound lead generation messaging scripts or where we're finding and hiring virtual assistance from or even that machine I talked about, that includes the paid ads where you put a dollar in and get four dollars back.

I invite you to click the link in the description to access a free training that I put together on the exact steps that I took to scale to companies to multimillions in under 18 months. As usual, have you found any value in this video, please give me a quick favor and give it a thumbs up, click the describe button below and also comment down any questions as you had about the business business, lead generation strategies, some other videos you want to make or just to say hi. I'll see you guys in the comments..

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How became an entrepreneur at 66

How  became an entrepreneur at 66

I'd like to take you back about seven years in my life. Friday afternoon, a few days before Christmas 2009, I was the director of operations at a consumer products company in San Francisco, and I was called into a meeting that was already in progress. That meeting turned out to be my exit interview. I was fired, along with several others. I was 64 years old at the time.

It wasn't completely unexpected. I signed a stack of papers, gathered my personal effects, and left to join my wife who was waiting for me at a nearby restaurant, completely unaware. Fast-forward several hours, we both got really silly drunk. (Laughter) So, 40 plus years of continuous employment for a variety of companies, large and small, was over. I had a good a network, a good reputation -- I thought I'd be just fine.

I was an engineer in manufacturing and packaging, I had a good background. Retirement was, like for so many people, simply not an option for me, so I turned to consulting for the next couple of years without any passion whatsoever.

And then an idea began to take root, born from my concern for our environment. I wanted to build my own business, designing and manufacturing biodegradable packaging from waste -- paper, agricultural, even textile waste -- replacing the toxic, disposable plastic packaging to which we've all become addicted. This is called clean technology, and it felt really meaningful to me.

A venture that could help to reduce the billions of pounds of single-use plastic packaging dumped each year, and polluting our land, our rivers and our oceans, and left for future generations to resolve -- our grandchildren, my grandchildren.

And so now at the age of 66, with 40 years of experience, I became an entrepreneur for the very first time. Thank you. But there's more. (Laughter) Lots of issues to deal with: manufacturing, outsourcing, job creation, patents, partnerships, funding -- these are all typical issues for a start-up, but hardly typical for me.

And a word about funding. I live and work in San Francisco, and if you're looking for funding, you are typically going to compete with some very young people from the high-tech industry, and it can be very discouraging and intimidating. I have shoes older than most of these people. (Laughter) I do. (Laughter) But five years later, I'm thrilled and proud to share with you that our revenues have doubled every year, we have no debt, we have several marquee clients, our patent was issued, I have a wonderful partner who's been with me right from the beginning, and we've won more than 20 awards for the work that we've done.

But best of all, we've made a small dent -- a very small dent -- in the worldwide plastic pollution crisis.

And I am doing the most rewarding and meaningful work of my life right now. I can tell you there's lots of resources available to entrepreneurs of all ages, but what I really yearned for five years ago was to find other first-time entrepreneurs who were my age. I wanted to connect with them. I had no role models, absolutely none.

 

That 20-something app developer from Silicon Valley was not my role model. (Laughter) I'm sure he was very clever -- (Laughter) I want to do something about that, and I want all of us to do something about that. I want us to start talking more about people who don't become entrepreneurs until they are seniors.

Talking about these bold men and women who are checking in when their peers, in essence, are checking out. And then connecting all these people across industries, across regions, across countries -- building a community.

You know, the Small Business Administration tells us that 64 percent of new jobs created in the private sector in the USA are thanks to small businesses like mine. And who's to say that we'll stay forever small? We have an interesting culture that really expects when you reach a certain age, you're going to be golfing, or playing checkers, or babysitting the grandkids all of the time. And I adore my grandchildren -- (Laughter) and I'm also passionate about doing something meaningful in the global marketplace.

And I'm going to have lots of company.

The Census Bureau says that by 2050, there will be 84 million seniors in this country. That's an amazing number. That's almost twice as many as we have today. Can you imagine how many first-time entrepreneurs there will be among 84 million people? And they'll all have four decades of experience.

(Laughter) So when I say, "Let's start talking more about these wonderful entrepreneurs," I mean, let's talk about their ventures, just as we do the ventures of their much younger counterparts. The older entrepreneurs in this country have a 70 percent success rate starting new ventures. 70 percent success rate.

We're like the Golden State Warriors of entrepreneurs -- (Laughter)And that number plummets to 28 percent for younger entrepreneurs. This is according to a UK-based group called CMI.

Aren't the accomplishments of a 70-year-old entrepreneur every bit as meaningful, every bit as newsworthy, as the accomplishments of a 30-year-old entrepreneur? Of course they are. That's why I'd like to make the phrase "70 over 70" just as -- (Laughter) just as commonplace as the phrase "30 under 30." Thank you.

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How To Create A Digital Marketing Funnel

How To Create A Digital Marketing Funnel

What's up brand builders Stephen Houraghan here at

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And in this video you're going to learn the six stages of a digital marketing funnel and how to build yours so you can stop using disconnected marketing tactics and build an actual system that turns cold audiences into happy customers.

Now if you're new to the channel and you're interested in building brands that go beyond the visuals using strategy psychology and creative thinking then you're in the right place hit that subscribe button and the notification bell and you'll be well on your way now.

I remember when I first came across the idea of funnels it was marketing funnels sales funnels lead gen funnels and at the time it was a little bit too complicated for me.

I kind of stayed away from it for quite a while and I kept coming back to it I kept coming back to this idea of funnels until one day I decided okay let's find out about this so I started to watch videos and started to read books and I picked up books by Russell Bronson.

I watched a lot of videos by Ryan Dyson one day it just finally all clicked into place and I got it I started to understand what funnels were all about so hopefully by the end of this video it'll click for you too now before we get into the nitty-gritty it's important to address the marketing landscape at the moment and the changing marketing landscape because marketing as it was 20 years ago is completely different today.

It is a completely different landscape and part of that has got to do with the relationship between consumers and brands brands used to hold all the power before and their communication was all about monologue it was one-way broadcast communication but today it's completely different there is dialogue it's back and forth between the consumer and the brand and on average today you need about seven to eight touchpoints for your audience to even register your brand so today attention is not enough before you could get attention and you could possibly get somebody.

To take action with a single touchpoint and a single broadcast message today the environment is completely different and that attention is no longer enough and it's also important to address the idea of tactics versus strategy now strategy and tactics tend to be used interchangeably today and they are actually very different.

But the word strategy seems a lot sexier so people are using strategy in the way they would use tactics but they are different tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal whereas a strategy is a collection of tactics all working together cohesively to deliver a higher goal now if you go on google the term marketing strategies then you are surely going to end up on a blog post that lists tactics so you will see the likes of Google ads and Facebook ads and SEO and Content Marketing and Email Marketing these are all individual tactics they are not strategies.

And on their own tactics have very little impact at all because they're not part of an overall system so a bunch of isolated tactics is not a strategy because those tactics are not part of an overall system and if they're not part of a system they lack impact.

If you think about a machine there are a number of different devices within a machine all performing a very specific task now that device on its own lacks any kind of impact it only really has an impact when it's part of the overall machine and those devices are all working together to do what the machine is intended to do so the underlying message there is that you can have as many marketing tactics as you want.

But if they're not all cohesively working together as part of a system then they're absolutely useless your business needs a system of tactics all working together cohesively to guide your audience and that is exactly what a marketing funnel gives you it is a complete and coordinated and progressive marketing strategy and system that guides your cold audience into happy customers and that is exactly what you need for your business.

You need a system that will guide them from one step to the next so how.

Do you build a marketing funnel for your own business well you start with a marketing funnel framework now at the top of the funnel you're going to have your cold audience these people don't know who you are and don't know what you're about hey can fit into their lives and at the bottom of the funnel you have your hot leads and people who are most likely to do business with you people who probably.

Know like and trust you and are very very close to converting into a client so you need to understand the different phases of the funnel and the tactics that you can use within each of those phases so i want to go through each one of those phases with you and the tactics that you can use within each of those phases so as you go through think about your own business and your own brand and how you can apply that phase number one is attention so in this phase nobody knows who you are and you have to change that now in the old days businesses found it a lot more difficult to get that attention.

Because they had to pay for that privilege they had to pay for billboard ads or magazine ads or tv or radio ads but today the landscape is different if you do have a budget you can play with the likes of facebook ads or google ads but if you don't have a budget you still have options you can go on to facebook groups you can go on to forums or you can use social media organic posts to really get that attention but it's really important here that you have a unique perspective.

And you are giving value if you just go out and regurgitate everything that's out there you're not going to get that attention so along with the platforms you need to be smart and you need to add value to the marketplace phase number two is traffic so now you've gone out there and gotten attention you need to leave a trail of breadcrumbs so you can turn that attention into traffic now this traffic will come to a place that you call home now this is typically your website you can't have an extra step in here to lead them back to let's say a youtube channel before going to your website but typically you want to bring traffic to your website.

Because here you can design the experience that you take them through and ultimately you will have a call to action there that will lead them through to the next step so this step is all about turning that attention into traffic so they come into your world and then you can lead them through to the next step phase number three is the micro commitment so once you've gotten them onto your website.

Then you want them to take some kind of action so you want to level up the value that you're giving them you've been giving them value on your social media pages or out in forms and you've gotten them onto your website but you want to level up the value that you're giving them here because you want something in exchange for that value you want at least their email address so you can follow up with them and if you're able to package together some higher level of value then typically your audience will be happy.

To give you their email address they'll put their hand up to say that they're interested in what you have and they'll give you permission to follow up with them now.

A good example of this is a lead magnet in the form of an eba ebook or something that's downloadable and really easily digestible or a webinar that they can come to and get some higher level value from you but here you want to change the relationship with that exchange of value and email address.

So you can follow up with them later on phase number four.

Is all about nurturing so you've gotten that email from.

Them you've gotten that permission to follow up with them so you are at a massively advantageous position now because the messages that you put in front of them you're not interrupting them anymore you're not on their feed acting as a nuisance you're in an intimate place which is their inbox and you have the opportunity now to follow up with them to nurture them to give value to show them that you understand to empathize with them and really really build that relationship and build that connection.

To show them that you know what you're talking about that you know where they want to go and you know the challenges that they're coming across and you can help them overcome that so this is a really really important stage in the relationship building and you really want to nurture them you have that email now you have that opportunity to give them value in their inbox.

And this is a really important step phase number five is the conversion so this is where the rubber meets the road and this is where you make that ask you ask your audience for a transaction you ask them for that sale now this can be broken up into two parts this can be a micro commitment first and then a full commitment later on or you can just go in for the full commitment a micro commitment would be something like a tripwire offer like a one dollar seven dollar forty-seven dollar offer that's not really what your core offer is about it's not where you make your money.

But that will change the relationship between you and your customer and the fact that they have put their hand into their pocket but even if you do put this micro commitment step in there that is only designed to lead on to them taking you up on your core offer whatever that may be but this step changes everything in the relationship they are no longer a lead they are now a customer even if they've only signed up for a seven dollar or 47 offer they have changed that relationship.

And they are now a customer and this changes everything going forward they have confided in you they have given you their trust and everything else in this this relationship going forward is about you nurturing that relationship and confirming to them that they made the right decision and phase number six brand advocacy now a lot of businesses forget.

About this stage because they're all about the sale and once they get that sale that's job done see you later and they're happy for their customers to walk off into the sunset because they've gotten what they wanted which was their money but if you want to build a brand if you really want to build a successful and strong brand over time then those customers are the key you want to turn them into brand advocates and if you've taken them through a successful.

Journey and you've given them some kind of successful.

Outcome then chances are they are happy to talk about your business they are happy to talk about your brand and promote your brand to their friends and to their family all you need to do is to nurture that relationship.

So stay top of mind with them continue to show up in terms of giving them value and incentivize them to tell their friends and family about your business and about your brand now any business trying to market their business and trying to market their brand can get very very overwhelmed when it comes to marketing because there are so many ideas and tactics and strategies that are out there in terms of what they should do what they need to do but you don't need to know every single tactic you don't need to do every single thing you don't need to be everywhere you just need to understand.

The stages of your marketing funnel once you understand those stages then you can decide what tactics you are going to use within each stage once you've decided what those tactics are you now have the makings of a system that will take a cold audience and turn them into happy customers know the stages of your marketing funnel decide on the tactics that you're going to use and execute that strategy but i'd love to hand it back over to you i'd love to hear what your experiences are when.

It comes to marketing tactics marketing strategies marketing funnels if you have any experience at all are you overwhelmed by the amount of advice that's out there the amount of tactics that you supposedly need to do or are you starting to come to grips now that you need a system and a marketing funnel could be the answer for you i'd love to hear from you in the comments below about your experiences and your challenges if you like this video please give it a thumbs up hit that subscribe button and the notification bell as well it'll let you know when i've got new videos coming out if you want more actionable brand strategy tips and techniques just like this one head on over to BrownMasterAcademy.com.

And get yourself signed up for the list it is free and I keep some exclusive content for that list as well so get yourself involved but as I said I'd love to hand it back over to you I'd love to hear from you about your challenges about your experiences.

I'll do my best to answer all of those until next time brand like a master and I will see you in the next video

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Business Model Innovation

Business Model Innovation

Have you ever wondered why hyper successful companies like Nokia or Kodak suddenly lose their edge or how could firms like Commodore computers grundig nakamichi Newsweek or Polaroid possibly fail did they not have abundant R&D resources.

Top employees and profound knowledge of their markets yes but they had another thing in common they all missed the moment when they should have left their successful path to rethink their business model they missed out on radical innovation because they were too busy managing daily business and serving current clients instead of envisioning future opportunities.

In other words today's success is the enemy of tomorrow success the innovation cycle spends faster than ever in nearly all industries innovation either increases the customer value of a product or service or it lowers their costs and therefore creates a competitive advantage ample for instance creates a high perceived customer value with its innovative new products and Dell reduces its costs and working capital through build.

To order processes but even though its importance is undisputed there are many misconceptions about innovation three myths are particularly pervasive first innovation stems from ideas nobody has had before second big success requires big resources and third innovation breakthroughs are always based on fascinating technologies luckily they are all wrong IBM did not invent the personal computer.

Apple did not invent mp3 technology and Amazon did not invent the online bookstore successful innovators learn and recombine as the Pioneers get eaten by the wolf's.

Cisco had virtually non-existent Rd Resources but out innovated the largest research lab in the world AT&T Bell Labs 14 of today's 25 most innovative firms have innovated their business model and not just their technology take firms such as.

Google Amazon or Ebay great algorithms yes but it is the business model not just the technology that is responsible for their success so what exactly is a business model innovation a business model provides answers to four questions who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue and a business model innovation changes at least two of these four dimensions in our research we've looked at all major business model innovations in the past 50 years they have all revolutionized one or several industries.

For instance IKEA has redefined the way we buy furniture TomTom has transformed the navigation business or eBay has changed the world of trade yet only 10% of these business model innovations or novel and introduced new business model patterns the other 90% merely adapted refined or combined these patterns for instance innovative companies often apply creative imitation they ask themselves how could a business model innovation from another industry revolutionize our own industry in total we have identified 55 business model patterns.

That are responsible for all business model innovations for example flat rate supermarket rent instead of by experience selling ecommerce or the razor and blade pattern let's have a look at this one since 1904 Gillette has been giving away razors for next to nothing but selling its blades at obscenely high prices Nespresso creatively imitated this pad selling cheap coffee machines and expensive coffee and revolutionized the coffee industry and many other companies applied the razor and blade pattern to remember.

Apple's iTunes Amazon's Kindle or Hewlett Packard's inkjet printers now what do you have to do to innovate your business model we advise you to follow four steps initiation ideation integration and implementation during initiation you analyze your current business model again who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue during ideation you confront this business model with the 55 business model innovation patterns and develop new models how would Miss preso conduct your business or is there a match between your product and the experience selling pattern challenge your basic assumptions.

And the dominant logic of your industry but don't try to reinvent the wheel instead use analogies and learn from other industries during integration you need to check the consistency of the business model this is important detail work where you examine all four questions regarding organizational fit finally during implementation it is time to awaken the Beast but be careful in iterative cycles you design a business model build a pilot test the pilot and return to the design pace it is important to not only gain qualitative and quantitative data to verify or falsify.

Your assumptions about your new business model but also not to forget about the soft factors of innovation thanks to incorrect management behavior and organizational resistance more than 70% of all change initiatives fail therefore keep a few rules in mind first only implement one business model at a time second clearly communicate the new business model and the need for change third don't overemphasize short-term kpi's innovation needs time fourth get top management commitment without their sponsorships business model innovation is doomed to fail and finally overcome the not invented here syndrome got that let's wrap it up then innovation.

Is the key factor to defeat path dependency and stay competitive in today's economy yet innovation is not necessarily about new technologies excessive research and development or about creating completely new ideas most of the time innovation is about learning from others and reinventing your business model not just your technology this can be done in a structured process of initiation ideation integration and implementation you analyze your business model apply the 55 innovation patterns check for inconsistencies and start implementing carefully keeping in mind success factors and pitfalls are you ready then to revolutionize.

Your own industry try to creatively learn from the Giants whose shoulders you are standing on think big and think different Steve Jobs did it so why can't you

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My 500$ in 30 Days CPA Marketing Blueprint ✅

My 500$ in 30 Days CPA Marketing Blueprint ✅

Welcome to my free cpa marketing course today I am going to share with you a complete business plan from day one starting from zero dollars no website no audience to the 30th day with around $200 to $500 revenue let's start i am very happy because every week i receive new emails from people watching.

My videos They share their success stories and how they built their website and started making money online after watching my videos I hope you are the next person to send me their success story after watching this video So let's get started, before our first step.

Preparation step In this step we will learn some concepts in a minute or two to understand what you will do in case you are a beginner, what is cpa or commission marketing for any action simply you will get money when someone does an action this action can be just a registration on the site that put his email address or just download the app file or maybe mouse click on an ad or even buy a product so all of these actions you can get paid for with cpa marketing today we will focus on actions to.

We are not here to tell you you will get rich after watching this video No let's be honest if you want to achieve this number in thirty days you need to work hard about two or three hours every day with understanding Everything and if you have questions.

I will help you in the forum and in the comments section with understanding and start to work you can achieve this goal if you are not serious you can close this video and go somewhere else The next question is in concepts, can we do this on mobile In short yes you can but of course some The tasks will be a little more difficult because the screen is small, but if you have no other choice, you can start with your mobile phone number three.

Can we start for free? Yes you can get started for free as you will see in this video number four how we can work We will simply choose an offer and we will promote it This offer will be as simple as putting in an email address or registering in an application or filling out a survey We will not sell anything and this is what makes it fairly simple as I told you For beginners so these are the concepts you need to understand before we start cpa marketing start now with the first step of finding the right offers let’s simplify things how can we find an offer simply.

I will share with you some sites that will make things a lot easier for you number one odigger site .com Here you can search for offers and you can check ratings and network reviews for the best offers The next site is offervault.com Here also you can filter by networks by categories by countries and whatever you want Find offers and networks and everything in detail number three is.

H-supertools you can Find here the best commission programs and make sure to start with cpl programs that pay per lead like Sendinblue for example if you open Sendinblue you will see that they pay you for registering new customers like constantconta ct will pay you five dollars for each registration without selling anything if someone signs up you will get paid another site is Semrush you can charge ten dollars for each lead if someone signs up and inserts the credit card you can get ten dollars 0.

 

01 one dollar Per email only email and two hundred dollars if they pay for a subscription great option another way is to go to google and find cpl commission programs go do some research and find something in your field that you can promote what you mean by cpl it's a cost per potential customer that.

When someone signs up you will be paid another way is to go and join cpa networks like maxbounty like Performcb.com like admitad and other networks we have many networks now for starters you can start with cpalead or cpagrip which allows you to get approval easily in This network and start with these networks to get some experience and learn now before we continue.

I have a very important note I will tell you when it comes to CPA and affiliate marketing especially in CPA we have a lot of many Fake offers a lot of unethical offers promoting things related to pornography or possibly drug related and sometimes they are just fake offers to collect and steal information from users so be careful please take this as real advice and for me.

I avoid any offers on these networks to be on the safe side I use real software like semrush like constantcontact like sendinblue or simply search on google and find real software i test and guarantee it works and nothing hurt people and then i promote it another thing to take care when finding an offer is cookie what is cookie duration let me show you an example.

Really to understand if you go to H-supertools again you will see I have 60 days 30 days 30 days cookie here and so on what does this mean? Let's take an example I'll open an impact and I'll sign in to my commission dashboard ok you see here I have a few clicks some conversions if you go here the brands of my brands.

I promote here you will find constantcontact a potential customer email address five bucks let's see semrush says 0.01 for registration 10 for free trial etc now if we create a link and get that link so this is our commission link here for semrush or cpa promotion when someone clicks on that link it will open it in browser in browser if they go here in chrome for example and go to the app you will see the cookies for each website.

This cookie will be saved the day the user opens the link and it will be available for about 30 days or 60 days and so on so even if he signs up later like after 20 days you will get commission also for that.

Keep cookie duration in mind Choose a program that has at least 30 days or maybe 60 days of cookie duration.

The second step is to build our money making machine with Our sales funnel , web pages or product we want to promote How do we do it? We have five strategies in CPA Number one are Content Lockers If you come back here to cpalead or cpa grip you will find here Content Locker Link address.

This means you can simply offer users a free download file and if they want to get the free download they will complete an offer and you will be paid when they complete It's that simple The next strategy is to build a website around your offer I'll show you some examples shortly.

The third method or strategy is to build viral tests This is one of the best ways to get people to complete a cpa presentation like building a personality test and if they want to get the score they should complete the presentation.

We can also build review sites a site that reviews some products and services and then mention your commission or cpa link or you can simply build a landing page pages around your offer like in these examples by promoting a specific product and then promoting these pages like what we will see shortly in step number three Now let's see some examples of websites that are doing marketing for cpa and I mean just cpa maybe you can get some ideas you can see here nerdwallet.com if you click on.

The credit cards will give you options for the services that manage and deal with these credit cards if you click it will give you this table here click on the app now and it will take you to a cpa page.

Or landing page and so on so this site is built to promote services and products another one is "money supermarket" again loans Car insurance and credit cards choose any of these services for example you will see a brand and you need to complete the registration process this way you complete a cpa offer etc.

These are examples of websites created to promote cpa offers another example as in my case as in H-educate if you open it in my blog.

I write articles on different things if you go here and search for semrush you will see.

I have several articles and posts about semrush how to get visitors with semrush if you open this you will find a lot of links to semrush which is cpa or commission links etc.

You can have a website dedicated to a specific product or promote multiple products in a review site that's enough let's move now to the third step which is the main step promoting your products in order to promote cpa products.

We have three strategies mainly Number one is Paid Ads Basically Native Ads.

Please save this and write this Native ads and push notifications mobile basically have a lot of Native Ads like outbrain and like mgid and many others you can test if it You have a budget to promote your products and landing pages The next method especially if you have a website or blog.

Is SEO SEO I have a complete free course on this topic in the description below you can check it out We also have three ways Three ways to get visitors.

I will explain shortly but before that I have An important point for you that you have to understand two things when it comes to cpa and affiliate marketing which is tracking and split A/B testing when you are running a campaign especially in paid advertising campaigns or promoting any product.

Use link shortener and link tracker to track your business and your number is two Use A/B testing which means This is a multi landing page test now about free methods I have a complete free pro course in the description below here on my channel to learn how to get visitors Any webpage you want Now Bonus time.

If you want to get my Affiliate cheat sheet My software What.

I promote and How I do it in detail You can go now and check out my full Affiliate course again here on my channel Totally free Watch it now if you Seriously getting started Watch the free spins and start today See you later.

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