How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

- You can spend countless hours writing the perfect cold email, but if you don't know how to write a good subject line to get people, to actually open it and read your email, nobody's gonna take a meeting with you. I know when I first started my sales career, I would send hundreds of emails and nobody would respond. And I really couldn't figure out why. But over time, after sending more and more emails, I realized that it was because of my subject line. You see, if you don't have a good subject line, no one is gonna read your emails.

And that's why it's critical. But a lot of times overlooked by a lot of salespeople. Now, after sending thousands of thousands of emails during my sales career, I figured out some of the best subject lines that you can use to start getting results. So in this video, I'm going to show you some of my best subject lines that have worked for me have worked for thousands of my students that I've trained.

And I'm confident they're gonna work for you.

What's going on everybody. It's Patrick Dang here. Make sure you get this video a like, subscribe and turn on notifications. If you want to see more videos like this. So with that said, let's go ahead and dive in.

Now, before I go ahead and give you some of my best cold email subject lines that you can start using right away, you first need a better understanding of the cold email strategy. So when it comes to the cold email strategy, step number one is you want to get the person to actually open your email, right? Because if they don't open it, then they're not gonna read your email. It doesn't matter what's inside. Step number two, get them to read the first sentence.

Step number three, they're gonna read the second sentence, third sentence, and then the entire email. And at the end, you're gonna have some type of call to action. Usually it's to ask for a meeting and then you schedule your meeting using a cold email. So why the subject line is going to be so important is because, well, the subject line is used to get the person to actually open the email, right? If they don't open the email, then everything else doesn't matter.

So that's why I'm gonna show you some of the best subject lines right now. So what we're gonna do is I'm gonna walk you through four different, powerful subject line templates you can use for your business right now. It doesn't matter what industry you work in. T doesn't matter what product or service you are selling. This is gonna work for you.

All right. So the first email subject line template we're gonna use is the desired outcome subject line. And essentially what you wanna do is you want to imagine or empathize with your customer and think about, okay, what exactly do they want in their business or in their life, and how can we take those desires and put them into a subject line, okay? So let me go ahead and give you some examples.

Example number one.

A subject line can be Helping your team accomplish , right? Whatever it is, whether it's to develop an app, generate more sales, get more customers, you know, whatever the case is, what is the desired outcome? And just put it into there. So, right. Helping your team accomplish .

Another example, this is another specific example, right? It could be something like Fill Your Webinar Funnel with YouTube Ads. So this would be for people who use webinars and I use webinars myself, and, you know, a lot of times we need more people to come into our webinars and watch it.

And we might use different sources of traffic, right? So if you're messaging someone and you have an agency that does Facebook ads, you message to someone and you say, hey, do you need me to fill your webinar funnel with Facebook ads?

And so that's a catchy subject line that if you're sending it to the right person, they're gonna open it because they're curious, and it's their desired outcome that they want in their particular business.

Another example for you is Looking to increase your sales team's closing ratio? Okay, so this is another desired outcome. You might be messaging a, you know, sales director or a VP of sales, and maybe they need to get their sales up and bring the morale up for their sales team. And you might message them, hey, you know, we may have a solution for that, if looking to increase your sales team's closing ratio and, you know, help them close more deals.

And that might be something that people will open. One more example would be Turn your raving fans into brand ambassadors, right? And I'm working with a client who is selling SAS software for brand ambassadors, for companies to manage their brand ambassadors. And, you know, that's the subject line that he can use to start reaching out to potential customers because if he's selling a software that helps does this, and it's the desired outcome people want, then the people who read this are gonna be interested because it's already what they want.

So you have to, to make the strategy work.

You really have to empathize with your prospect and really think about what they want, what their desired outcome is and what their current objectives are in their businesses. And if you can align yourself to those desired outcomes, your open rate is gonna be crazy because they feel like, wow, this guy really understands me. Now we're gonna move into the second email template you can use. And that's going to beat the pain subject line. This one, we're going to focus on a customers or prospects specific pain point by pointing out their pains.

We're showing that, hey, we understand who they are, what they're going through. And potentially we might have a solution for them. And that would mean that if they want to move forward, then they can take a meeting with you. So essentially this is the template or format you want to use.

All you gotta do is bring up the pain.

For example, Having trouble, and then you insert your specific problem or specific pain. So it could be something like, hey, Tired of managing prospects on Excel sheet? So that would be an example where if you're selling a CRM, customer relationship management system, how a lot of salespeople, when they reach out to people, they might keep track of everybody on an Excel sheet. Well, there's technology for that. So if somebody was selling that and they sent a subject line like this, Tired of managing prospects on Excel sheet, that drives curiosity because you understand the person's problem.

 

And then they're gonna take your meeting, right? Another example, Expat taxes are confusing...need help?

Right? So if someone lives abroad and they have to do tax and they don't know what to do 'cause they live over here, but they have to do taxes here, an accountant may message them and say, hey, expat taxes are confusing, you need help. And they're gonna open it because they might need help during tax season. Another example of pain subject line, Need a better way to manage brand ambassadors, right? So again, it's just driving pain of like, what pains do people have?

What do they probably struggling with? And you can do a little research on a company's website to see where they are at in their business. And then you just want to talk about that pain in the subject line.

And then the email, the actual email that you're writing, you just want to that pain and show that you solve it. All right, so now we're going to move into the third email template and that is gonna be the reference subject line.

And this is where you're referencing something specific. Like maybe the company was featured in a news article or maybe they won an award, or maybe someone just got hired at the company and you want to build a relationship with them. This is the format you wanna use to start building that relationship. So it can be something like Congrats on making the Inc. 100 list.

And then you put the company name, right. Or Congrats on the new role at company. So another one would be enjoyed you're interview on, and then insert podcast, right? So let's say the founder of a company you want to work with, he was on the podcast, you listened to it and you want to work with that person.

So you can say, hey, enjoyed your interview on this podcast just want to connect about XYZ.

So the reference subject line is very powerful because it's very relevant in that moment for that person, because maybe they just did something, won an award or made it on whatever list. And they feel proud about themselves. Like, yeah, man, I did it. I worked really hard to get to a certain point. So when you bring this up, people are a lot more likely to read what you have to say, because they're like, oh, who's this person who's messaging me, right?

And a lot of times, you know, when people do things to be on interviews, podcasts, or they're trying to join certain lists, they do it to get more publicity and to get more people to reach out to them for something, right? So there are a lot more keen to read emails that references, even if it's the sales email, because they did the publicity for a reason, and now they're getting the publicity that they wanted.

So now we're gonna go into the final cold email template subject lines that you can use. And these are gonna be a few quick, short subject lines that are super effective. I know they're short and they might be vague when you first read them.

But trust me, they really do work. So the first one is you just put the person's name in there. So like John, hoping to help you out. It's not really specifically saying what you're gonna help them out with, but it drives curiosity so that they're going to open it and read the first sentence to see if they should hear what you have to say. Second one Appropriate person, like you say, appropriate person, first sentence, hey, I'm looking for the person who handles marketing.

And if that's you let me know if you want to talk. And that actually works very well. Quick question is another one. Again, these are vague, but at the same time they drive a lot of curiosity, right? So when you do use these short subject lines, like I'm sharing with you make sure that whatever your first sentence is, it has to be really good and tight and make it clear why the person should continue reading on.

Another one I've seen that works really well is you put the prospect's company name. So let's say it's Salesforce. And then you put your company name, you know, like GG Media and you just put the little symbols over there and then it just drives curiosity, right? 'Cause it looks like, you know, like you're supposed to have a meeting or something, right? And one last one is just putting Hey, right?

So this one, surprisingly, it actually does work.

Even though it's so vague you just put, Hey, and then in your first sentence, explain why you want to, you know, have a conversation. So when you're using these short subject lines and a really important lesson is that you don't want to feel like you're tricking somebody into reading your email. 'Cause that's the worst thing you can do, right? So like clickbait someone, they open it.

They're like, oh, this is a complete waste of time. I hate this person, right? That's exactly what you do not want to do.

When you use these short subject lines, yes, it gets people to open. But at the same time, your first one or two sentences have to be extremely tight in.

And what I mean by that is it has to really drive value and explain why someone should continue to read on and explain what value you're trying to provide for that specific person. But pretty much do these subject lines work? Absolutely, try it out for yourself. And you'll see your response rates go up. Now, those are gonna be the four different subject line templates that you can use right away in your business.

It doesn't matter what you're selling. I gave you a few examples and all you gotta do is plug and play, and start using them right away. So if you enjoy this video, make sure to give it a like, subscribe, turn on notifications, if you want to see more videos like this.

And let me know in the comments, which subject line you found most useful or relevant for your business right now, I'm curious to know what you guys think about this video. And do you want a more in depth training on selling and how to sell anything to anyone?

I got a free training, click the link in description for that. And if you want to learn more about cold email and you know, now that you understand subject lines and you want to know what to actually write in your cold emails, I got a perfect video on my best cold email templates. And I'm going to show you exactly what you can write in the body. Go ahead and click the link somewhere on the screen or in the description and check out that video. So with that said, my name is Patrick Dang.

I wish you the best of luck when it comes to sending out your cold emails.

And I'm gonna see you guys in the next one..

http://www.trafficwave.net/members/yosehbaez/affiliate.html

Thanks for your visit!

https://youtu.be/Ni7zltTO2S0

https://bit.ly/3FQdIz2