How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

- After watching this tutorial, you can be equipped with the skills and confidence needed to generate more awareness and more walk-ins for your local business using Facebook ads. My name is Paul Ramondo, and I'm here to run you through Facebook ad tutorial for your local business so you can generate more awareness and more foot traffic using Facebook ads. Make sure you stick around to the end cause it's gonna be a bonus tip, regarding exclusion targeting for specific geographic areas that not many advertisers know about. So, for today's example, we're gonna be using a fictional restaurant called Paul's Restaurant. Paul's Restaurant is facing a hypothetical dilemma right now.

They do weekend bookings: Wednesday, Thursday, Friday, Saturday, Monday even. But on Tuesday nights, they hardly get anyone in, it's pretty slow night of the week. We wanna target people in the local geographic radius around Paul's Restaurant, with some kind of value incentive offer to get people to come in at the slowest time of the week, on Tuesday nights.

Now even though this is a fictional restaurant and a fictional ad that we're creating today, it's important to remember that these same principles will apply to whatever local business you're running. Let's hop in, here we are in Ads Manager.

And what we wanna do is just go ahead and create a new campaign. So we hit that green Create button there. We'll give it a name, Paul's Restaurant a Tuesday Promo. Alright, and now what we wanna do is go down to campaign objective, and click on store traffic. If you haven't set up your business as a local Facebook page, then you're not gonna have the option of being able to run a store traffic campaign objective.

You're not gonna be able to run Get Directions call to action ads, and it also means that you're gonna have bit more trouble getting the results in which you're trying to achieve. And then we wanna go and select our Facebook Page. I always recommend starting with a low daily budget. So we're gonna go ahead and just change this to $5. For the ad set name, I like to make it related to the audience so let's go, "People within five miles." And then the ad name is gonna be based on what the creative inside that ad is. We're gonna be using, Entree Special Promo. So that way, when you hop into your campaign, you can see, "Okay cool, the campaign name is Tuesday Promo. The ad set name is Targeting People within five miles. And the ad name specifically is Entree Special Promo.

Okay, so we gonna go ahead and hit save to draft.

Now we're gonna go through to the Ad Set and open that up. Click Edit. We wanna go through and choose our Store Page here and then we've got a store set. It's very, very important that we have your local ads set up correctly from your business manager and from your Facebook Page before you hop in and run these ads.

When you do it correctly, you are able to then choose all of the stores and their respective locations. So let's just choose this store, for example. And now what we wanna do, is go down and finish building out our targeting. So 22 to 35, and we're basically targeting an area around the store set. Let's say that you don't already have a local store set set up inside of Facebook.

What you can do instead, is go down to here and target a geographical area instead. So this is now targeting Australia. I've gotten the actual physical location of the geographic area which I wanna target in Western Australia. I'm gonna go through in here. Now, you'll see that it's put a radius around that address's store.

Now you can change this targeting from anywhere between one mile up to 50 miles. If ours run too wide over targeting five miles, its gonna be very ineffective. So, I wanna make this as small as possible. Let's move that down to one mile.

You can see that a potential reach is 27,000 people.

I wanna change this to Manual Placements. This is gonna be a time sensitive offer, that we wanna run during our least profitable time. I wanna run this on Tuesdays and I wanna run it to people that are on their mobile phones in the geographic area of our targeting, recently, within that time frame.

If I was to put say, someone's laptop as a placement or newsfeed on desktop as a placement, probably not gonna be as effective as targeting people on their mobile devices. I'm gonna go down to all devices recommended.

Unclick desktop. Now, it's only gonna show up Facebook News Feed, Instagram Feed, Marketplace and Stories. For the purposes of this tutorial, I'm gonna be ignoring Stories as a placement. But if you'd like to learn the best tips, tricks, hacks and how to use with regards to running Instagram ads stories, go ahead and click the link above. Now you can choose to run your ads to people living in or recently in the location, people who just live in the location, people recently in the location, or people traveling in the location.

I'm gonna be choosing people that are recently in this location. So the last thing we need to do, is set up the budget and schedule for our campaigns. Now, Facebook is always constantly adding and removing features. In a perfect world, I'd be able to add a budget and schedule for this in this area of the Ad Set, and only run it on Tuesdays, from say 11 am through to 6 pm.

If you have the ability to customize your delivery, please do it.

However, for the purposes of this example, I'm gonna run this for two weeks in that geographic location, which will be a great test because it's gonna allow us to stay top of mind and relevant in our target audiences minds. Okay, so now that that's done, X out of here and we can hop into the Ad level . Wanna gonna go through and edit the ad that we're setting up. We've got our Facebook page for Paul's Restaurant selected here. Then you also wanna select the relevant Instagram accounts.

So we'll go through and select Paul's Restaurant. There's this new feature here we can customize the Ad Voice. So you can customize it, whether it's coming from say your big page or whether your local, it's your local page. So I'm gonna choose the main page as the Ad Voice and go through and set up our ad, which is super simple single image or video.

Then wanna go through and go add media.

 

Add image. Upload an image which I prepared earlier. Now we have the beautiful image of this entree. Okay so here's some creative and copy I prepared earlier, "Enjoy any of our award winning entrees for free when you dine with us between 6pm and 8pm on Tuesday nights. Simply mention this Facebook post to your server to claim." Now one of the biggest challenges a lot of my local business clients face, is tracking real life conversions from a digital spend. Because there's no pixel in real life, it's really hard to work out which ad led to which conversion.

So one way you can do it, is just going super old school, super analog. And this call to action here, "Simply mention this Facebook post to your server to claim." And then getting your actual service at the restaurant in real life to note down, "Cool, tonight we had five people mention the Facebook ad." The conversion rate for that would be five conversions as a result of the ad spend for that night.

When you've got your Facebook local pages set up, you can actually choose the Facebook Location street address and the location city from the back end of Facebook, which is dynamically populated. Now here comes the fun stuff. What I want to happen when people see this offer in their News Feed is, click "Get Directions" in the ad, directing them from their current physical location through to the restaurant itself. All you need to do, is click Open in map as your destination.

And because you've already pre-populated all of your local business information with Facebook Ads Manager in the back end, it's gonna automatically populate your address inside of the ad. Okay, so here we have the final ad with a get directions call to action button. We wanna just double check that the Facebook Pixel is on. And then it's just as simple as going ahead and pressing the green Publish button, and seeing how your first test works at a low daily budget of $5.

Now that we've published the ad, the last thing we wanna do, is just double check that everything is correct.

So I've just hopped back into the ad set level and realized that I left the name of the ad set at "People within five miles." Obviously, we chose to make it one mile only, so I'm just gonna go through and change that ad set name to "Within my one mile." Double check that the ad looks the way that you want it to look. If you wanna see what it looks like in the Facebook feed, click this button here. Go to Facebook Post with Comments, and this is what it looks like, the completed ad.

And you'll see how this bit here has been dynamically populated with the address locations.

And then obviously, you wanna make sure that the directions are working correctly, and you can do that by clicking Get Directions, which will fire up a map in your browser and double check that that is actually leading people to the correct store. Cause the last thing you wanna do, is spend all this money on ads and then direct them to the wrong location. Alright? Double and triple checking your work is very, very important before you go ahead.

And finally go back into Ads Manager, and activate the campaign. Now you think that we're done but let me tell you fam, we've got some more exciting stuff in store. Let's say that you run this ad for like two weeks. You're getting really decent impression, really decent reach, but the ads just aren't converting. It might be because your location mapping is off.

What we can do is actually exclude areas from our targeting inside of the Ad Set so that we have more of relevant targeted audience area when we're running our ads.

Oh, it's so fun. Let's do it. We go back into our Ad Set area and we click on the Edit button. And now we wanna go down to the locations that we're targeting.

This is actually a shopping center, right? So what you wanna do is zoom in. Now, this is the actual shopping center. So let's say that we only want to target the people that are actually physically inside this shopping center and this store's location.

But how do we do that, when the maximum radius that we can tie it is one mile?

Well, we use these exclusion pins. So we drop a pin. Drop it anywhere in the map. What you wanna do, is drop it say, here. That's gone through and added a pin at this latitude and longitude.

I'm gonna decrease the pin size to one mile, like this. And then, we want to click this drop down button here, and go Exclude Location. So now that you can see this red radius area, and you can see this Venn diagram here.

It's excluding this audience from being targeted. And then all we have to do, is simply go rinse and repeat.

Okay, so here is the finished results. You can notice that as I zoom in, all of these areas around the outside are excluded and we're only targeting that nice little blue Venn diagram area in the middle. Now, you'll also notice that the potential reach has gone from about 27,000 people, down to 12,000 people. If you have a really highly populated area, this is fantastic. However, if it's less densely populated, this may not be the best strategy for you.

So the other really cool thing about this strategy is that you can use it to target your audiences wherever they may be at a certain point in time. So think about events. Let's say, there's a baseball game going on next weekend, and your bar that's located close to where the baseball game is. You can run ads promoting, say, "Postgame happy hour to everyone attending that baseball game in that geographic location." In an effort to drive more foot traffic and awareness of your bar to a relevant audience that's ready to drink.

Okay, now that we've successfully completed our Facebook local ads set up, we might wanna learn how to target them to Instagram story ads. My colleague Susan has the perfect tutorial for you, which I recommend checking out right now..

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How to Exclude Traffic from Facebook Ads Pixel

How to Exclude Traffic from Facebook Ads Pixel

In this video, I'm going to show you how you can exclude yourself from your Facebook Ads. All and more coming up. Hey there, welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. My name is Julian.

And today we want to talk about how you can exclude yourself or your team or whoever is working on your Facebook Ads from your Facebook Ads, so they can click on them and can pollute your data.

Now, you might be familiar with a feature in Google Analytics, where you can filter out certain traffic from IP addresses, for example, that you don't want to have included in a data set. Unfortunately, on Facebook Ads, we don't have such a filter functionality. And therefore, we need to find a workaround. And one of the methods I want to show you today is actually using custom audiences to exclude yourself or your team around you from your Facebook Ads.

And how to do this is what we're gonna discover in this video. Let's dive in. All right here in our demo shop, we have the Facebook Pixel installed on this website sitewide on every page. Now, we have probably already built some custom audiences from people who have been identified by the pixel, you can look at your custom audiences on the Asset Library right here on the audience's you'll see all the audience's that you have built from the Facebook Pixel or an upload of email address so lookalike audiences.

Now, what we want to do is actually utilize this to build a new custom audience.

So if you click your own custom audience will be greeted with these different methods. And we'll go with the website traffic method. And here we can choose, we want to include people who meet any of the following criteria. And what do we choose here? Well, we want to be very specific who we are including in this custom audience because we only want to include people who are actually from our team or ourselves.

Since the Facebook Pixel mainly tracks the page view and URL up here, we could just go ahead and make up a URL like a slash internal, you could call it whatever you want, really. But the Facebook Pixel needs to be installed on this page. So we have that Facebook Pixel installed on our page.

And it's an internal page, it's nowhere linked up on the page itself. But all our employees or contractors ourselves know about this page and know about exactly this URL.

So once we visit this URL, we obviously get pixels, and should now be in the system of Facebook. Now, we can utilize this to actually exclude ourselves from our ads. How do we do this here in the custom audience builder, we can include all website visitors with event page view, and refined this by the URL, where the URL contains internal. Now, this is valid for 30 days, we can go to a maximum of 180 days, let's do that. And that's basically already it, you can now call this whatever we want, for example, internal traffic, and simply create the audience.

Now, this will take a little while to populate. But since this URL is only known to us internal people, and you would send that link, obviously an email to your colleagues or whomever you want to exclude for them to visit that URL, and then get automatically added to that custom audience.

 

If you want to have this a little bit more sophisticated. So people don't actually notice that they have been excluded. If you don't particularly feel telling everybody about that they are being excluded.

You could also place this pixel on a frequently visited website by your internal team members. For example, on a WordPress shop, that would maybe be the PHP login page here. So before they login, that would be pixels. Be aware that you need to have the Facebook Pixel installed on this page, this would not be the case on a normal WordPress page. Because these pages are excluded from any kind of templating that's going on in WordPress itself.

But I'm sure you'll be able to figure this out with the help of your developer. If this is something you would like to do. Obviously, we could also push this into the data layer so if the users logged in, and here's an internal member, you could fire a specialized pixel based on that. But again, it gets really complicated, you can always go sophisticated. The easiest way would really be just make up a URL that only you and your team members know about and fire your Facebook Pixel normally on this page, then you can use your custom audience feature to build such an audience.

And this is the populating. But nonetheless, I can show you the last step, which would be when you use this in your ads. So you're creating an ad, then at some point, you obviously get to the point where you can choose the audience that you want to target that's normally done in the Ad set portion. So for example, here, let's just edit this. And this is where you can choose your audiences.

And you can choose to exclude an audience from the ads that you want to show in this ad set. And here is where you can choose your internal website traffic or your team members from your custom audiences that you have identified with this pixel.

Enhance false, your users who have been identified in this custom audience won't be seeing your ads any longer. So this is really the fastest and easiest method that I know of. You could also build a custom audience with an upload of email addresses of your team, for example, from a CSV file like this one, if they're not too many, and you know their Facebook email addresses.

That certainly one way to go, or you could always go more sophisticated and block the firing of the Facebook Pixel as well, but that wouldn't be retroactive. So once your user is identified through this method, he might be already in the system and sees your ads. So coming up with an internal website that or hidden website that only you and your team know of is an easy method to exclude yourself from your Facebook Ads.

All right, so there you have it. This is how you can exclude yourself and your team from your Facebook Ads.

Now, the obvious downside for this is that the data still goes into the data set. So Facebook analytics, for example, wouldn't be affected by this change. But it's an effective way to easily exclude yourself and your team and the people who are working on your Facebook Ads from actually seeing those ads and clicking on that then skewing the data in Facebook Ads itself. Now if you have any more questions or any other methods that you use to exclude yourself from your Facebook Ads, I'd love to hear from you in the comments below. And don't forget to subscribe to our channel right over there.

Because we bring you new videos just like this one every week. Now my name is Julian. Til next time.

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Find Your Niche As A Brand Specialist (5-Step Strategy)

Find Your Niche As A Brand Specialist (5-Step Strategy)

What's up brand builders Stephen Houraghan here at.

BrandMasterAcademy.com and in this video  you're going to learn how to find your niche as a branding specialist so you can get crystal clear  on what you do and who you do it for and become the obvious choice for your brand new clients.

Now if you're new to the channel and you want to build brands that go beyond the visuals and the  logo using strategy psychology and creative thinking then you're in the right place hit  that subscribe button and the notification bell if you want to fast track your results make sure you  grab the pro brand strategy blueprint it's a free download.

And the link is in the description now  i got a question the other day in the facebook group if you're not part of the facebook group  go and search brand strategy community or get the link in the description below we're  getting hundreds of new members per week but i got a question the other day which  is a common one and it was along the lines of help i can't find my niche what do i do  and look i get it you know when you sit down to find your niche for the first time it is pretty  daunting.

And you know there's also that added element of thinking that you're closing the door  to all this other business by picking a particular niche but it is really important when it comes to  positioning because you become more relevant to a group of people now the trick is finding  what niche to pick and i'm going to show you in three simple steps how you can do exactly that  step number one list what you do now this might seem like a simple one but if you're in branding  chances are you do plenty of things you might do design you might do ux design ui design you might  do copywriting.

You might even build websites you might do some development you might do  strategy or messaging there might be a lot of different things that you do so take the  time and write down every single task that you do leave no stone unturned and write everything down  step number two list who you could do it for so what you want to do here is create an exhaustive  list of industries.

And that would include sub industries as well so for example.

The hospitality  industry could also include food and beverage it could include a brewery or a winery or some  kind of accommodation the point is is that there are many many different industries out there so  take the time with this really exhaust.

The list and get down as many industries as you can find  step number three list the unique ways you could deliver your service now there are many different  ways that you can do this you really need to get creative here but there are very slight nuances  that you can use to offer your services different to your competitors.

You can combine  a certain number of tasks to offer a unique service or a unique package to your audience.

You could give them a unique experience you could offer coaching.

In what you do you could do done  for you service or done with you service there are a lot of different ways that you can take  what you do put a little slant on it put a little twist on it and create something completely new  step number four filter your list with these three questions what do i love to do what am i good at.

And what is the most profitable thing to do they are the three questions that you need to filter  all three lists with so go back through and find everything that you have listed and filter it  through those three questions what do i love to do what am i really good at and what is the most  profitable and step number five score your list so take every item that has been tagged and give them  a score out of ten so do you love it do you super duper love it if so give it a 10 if you love it  just a little bit give it a one is it profitable is it really really profitable if so give it a 10  if it's a little bit profitable give it.

A one so take all of those items that have been tagged give  them a score out of 10 and then you have a list of elements that you can start to mix and match  and combine and i guarantee you if you take the time with this if you go through each and every  one of these steps in the methodical way that.

I've given you here you'll have a list of niches that.

You can go after now listen i know this isn't easy when you first sit down to do it because.

I crossed that bridge before and i didn't have any kind of methodical process and as most people do i  sat down i thought to myself what can i niche in and gave it a few minutes thought and then  i put it into the too hard basket and it stayed there for a long long time and i know that a lot  of people do the same thing they give it maybe two to three minutes thought.

About what could i  actually niche him where could i position myself and then believe that it's too hard and it goes  into the too hard basket but if you do take the time to go through this methodical process if you  give it the time it deserves then you can get the elements.

That you need to really go after  a niche that you can go out and call your own so take that time really take the time to go through  each and every one of these steps because.

It will be worth it you will find that there are so many  different directions that you can go and once you find one that you can call your own that's  when you can start to put in the effort to build your reputation and become known in that space.

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I caught a cloud on my paraglider ... and took it home!

I caught a cloud on my paraglider ... and took it home!

Have you ever wondered what’s up in that cloud? What does it feel like? What does it look like? Can we catch it? Let’s give it a try.

I’m going to use my paraglider here, there’s no engine, it’s just a harness and a paraglider wing. And this little thing, called a vario. When it beeps, we’re going up. When it goes baaah . I’m going to try and circle and get up to the cloud, and then we’re going to catch it.

Check this out. I got us a bag, I should be able to stick this out the side of my harness, catch some cloud, and bring it back down, and we can see what happens. Come with me, let’s check it out.

Let’s go fly! What I’m trying to do while I’m cruising around here is watch out for birds, I can see a bird there, and he’s gone through some lifting air, because he didn’t flap and he went up, so I know there’s something just ahead of me here, so if I fly out here … there we go, that’s something I can use and I can turn in that.

Thank you birdie! Round we go. If I’m lucky I can do a full 360 in this, and climb all the way around. It’s a long way to the clouds. Oooh, we’re going down, quick find something!

Oooh, that’s terrible.

Sinking sinking sinking. There must be lift somewhere here… Searching searching searching Aaah, that’s a nice feeling! Yeeehoo, that’ll do! Woohoo, a bit sporty there.

I’m about halfway up to the cloud now, and I’m just trying to hold onto this thermal, I’m trying to guess where it is really. I’m getting that beeping, I’m getting that beeping, hmm m! OK, we’re almost up in the clouds, I’ve been climbing here, I’ve just lost the climb I’m going to have to find it again, but we’ve almost got it! That’s Brighton over there, and there’s our little cloud.

Come on cloud!

I’m going to catch you! Whoo, check at this view, look at this view! Come on, little cloud. I’m so close now I can almost touch the cloud. I just can’t get that last little bit.

I need to get up to grab hold of it, I just can't .. ughh, I just can’t get it now I've got up to the cloud, just on the edge of it Let’s see if we can catch some of it in our bag. Whoo, it’s a bit rough here. So I’ve got my bag, and I’m staying just on the edge of the cloud here so I can still see where I’m going.

Whoohoo, OK let’s catch a bit of this cloud here. Go through this bit here. Whoohoo! I’ve got it in the bag! Let’s take it back down.

 

One cloud from Brighton. My hands are freezing. I’ve been up quite a while trying to get up to the cloud. It just wouldn’t let me get up the last little bit. But now I’ve got it!

Ahaha, that was so much fun! We’ve got it firmly attached, now I’ve got to fly back, back to the car. My own little cloud in the bag. I think it’s warmed up already, so the cloud has disappeared, because that’s what happens when air warms up, the moisture evaporates and turns into water vapour, so the cloud’s still in there, it’s just not cold enough. We’re going to take it home and put it in the fridge, and see if we get our cloud back.

It’s hiding in there. Back down to earth ... I’m gliding down now, it’s a beautiful afternoon, really smooth air, the sun’s going down and man, what a view.

So that’s the cloud where we came from.

All the way over there, and we’re going to land down here. So all we have to do now is go down and land. Touchdown! So I’ve still got my cloud here, it’s deflated a bit, but I think that’s because the air pressure is higher down here, and up there there’s less air pressure, so when I filled it up with air up there, if I bring that air down here, there’s more pressure on it, and the balloon looks like it’s deflated.

So let’s take this home, and see if we can get our cloud back in the fridge. What did I catch in here? Air. Where was I? Up there.

I caught a cloud in there! No, you’re joking. I caught a cloud in there! I knew it would have to be something silly.

Greg!

Job done, we have a seal. Hi honey, I’m home! I’ve got it back. I got it back! That’s the cloud from Brighton.

What should we do with the cloud? I think I’m going to set it free… Rain from Brighton. Doh!.

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Tube Rank Explosion Bonus

Tube Rank Explosion Bonus

Hi guys dr. leon bristow here with UTubeproductreviews and today we're doing Tube Ranked Explosion Bonus tube rank explosion is a new course by Lenny Rowell and Lenny is a friend of mine were both in cliff Kerrigan skype group and to be honest Lenny is one tough guy to be when it comes to ranking so I'm happy to see is course.

I can learn some of his tricks and I want to take the time to show you i have access on the inside what we've got in there so let's take a look there's a course overview we have module 1 which is naturally search going into niche basics then to second video is the three golden rules of niche election next video is top evergreen niche recommendations.

And then we start in with product selection digital product selection criteria cpa product selection criteria and we have an over-the-shoulder process walkthrough of the entire process then we go into keyword research fire vs not buyer intent keywords identifying higher intent keywords we have a video.

On how to generate the seed list of keywords analyzing keywords plus competitors and we start module 3 which you youtube channel optimization how to properly set up your youtube channel youtube channel optimization additional resources and then we go into module for the on-page SEO and video uploading and we have YouTube titles youtube titles and tags intro to youtube description uploading.

The video to YouTube traditional method and we have annotation cards uploading the video youtube live stream method and then we get into module 5 which is our off-page SEO tactics and tools speed up the process and we start with the overall ranking factors how to boost your YouTube channel authority how to boost youtube video page Authority.

How to find expired web 2 o's with great box with domain honor and then setting up your web 2 o's twitter tumblr weekly and then we goes into the viral effect and how to simulated you have viral interaction bring the viral affected emotion or one part 2 while commenting 301 redirects private blog network backlinks picking and indexing and then he goes into bringing it all together lynnie has put a excellent excellent course together.

For you guys it's rare to see a course with this much information especially high-level information uh in YouTube usually there's a lot of bits and pieces left out and so Lenny has done a very good job of putting everything together from the front to the back and this review of to break explosion.

We can see that Lenny has done a great job of giving you all the information you need to will build up your channel the authority and the video authority and getting all the backlinks you need to rank your videos and like I said when he is one of my toughest competitors when it comes to ranking videos he's always right there with me although fortunately has a given away all of my tricks they may have give away one or two but we have a one thing that.

I've noticed in this course which i'm going to give you guys a bonus to this course that anybody buys to my links will pick up a special bonus through one thing i noticed that was a little bit missing from this course that can help you in some both inside YouTube as well as a google ranking and we'll get you there faster i'm going to leave that a secret because it is something.

I teach in my a monthly membership program but i will give that as a bonus to you guys so what I want you to do next is click the link that follows and pick up this course this is what.

I consider a must-have course if you want to rank your videos and want to know what's out there and how to do it this is one of the courses to do it the first OTO is actually going to be an over-the-shoulder walkthrough case study OTL the second oto coming after that we'll be by Adam pain where he goes into YouTube ads and showing you how to get views to your videos.

And so there's two very good otos that come after this but i highly recommend that you pick up tube rank explosion by clicking the link that follows so click the link that follows and.

I want to thank you for watching tube rank explosion bonus pick up your copy today click the link that follows thanks for watching.

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How to Set Up Facebook Shops to Sell Your Products

How to Set Up Facebook Shops to Sell Your Products

- Facebook page shops and Instagram profile shops have existed for quite a while. But this latest iteration marks the most significant change that impact SMB, small and medium-sized businesses.Facebook shops are not always a good fit for every business. Be sure to stick around to the end because I'm going to share with you who should and who should not be using the new Facebook shops. Before we dive into setting up your shop, let me give you a little more context.

As I mentioned shops on Facebook and Instagram have been around for a while and historically, they were geared towards physical products towards online retail stores selling products.

But good news! Facebook does plan to include expansion of tools for service-based businesses and digital products. Now, the biggest change is the build-out of a complete end-to-end commerce ecosystem. The Facebook shop's platform includes tools for promotion, sales, marketing, conversion, customer support and more.

SMBs could go fully native and just set up your full online shopping experience for free on the Facebook shops, but Facebook made the theory strategic decision to also continue partnering and expanding the relationships with third-party e-commerce tools such as, Shopify, Big Commerce, Whoo Commerce and many more. This is great news for you. So let's walk through five key areas that are brand new as of the Facebook shops newest iteration.

The number one is that you'll be able to create a unified single shop presence across the entire Facebook family of apps and services. So that's Facebook, Instagram stories and ads and coming soon is Messenger and WhatsApp, wow.

Number two is a seamless checkout experience. Why, because Facebook stores the credit card of the user when they've made a purchase. Number three, I personally I'm most excited about what's coming is real time shopping on Facebook and Instagram live. This area alone has massive potential. Think QVC or Home Shopping Network meets Facebook and Instagram live.

Number four is the use of AI, artificial intelligence. Now, this is where Facebook is going to automatically identify and tag your products in photos. People will be able to link to product photos in Facebook and Instagram feeds.

Number five, the use of AR, augmented reality. That is where your audience, your users can try on things like sunglasses, lipstick, makeup or they can take their mobile device and they can preview items in the real world.

This is going to really help increase conversions for SMBs. All right, let's dive into how to set up your Facebook shop. There are two main components. Number one, you're going to need to set up commerce manager if you haven't already and then number two, set up your catalog manager. Let me show you how to do that.

Go to Facebook.com/commerce_manager. Click the blue button, create a commerce account. And in Facebook gives you two choices right here. You can go totally native.

Start on Facebook or if you already have an e-commerce platform like Shopify, BigCommerce, you click that second one over here. Next, Facebook shows you three things that you will need, your US bank account and routing number, tax and payment information, shop preferences and policies. Hit next, go ahead and set up your business information. Give your commerce account a name. Ideally the name of your business.

Next, you'll select from your Facebook pages and if like me, already had a shop before, you go ahead and click that page and it will convert to the new Facebook shop.

Hit next, Facebook does want you to connect to your business manager account in this next step. If you don't have one, check the link in the description below for a video of how to set up business manager. Click finish setup. Next now, you're on to your products and settings.

Go ahead and get started and now you're going to pick from an existing catalog if you had one before or create a new catalog. First, shipping, remember face workshops are mostly for physical items, so you will need to determine what are your shipping standard, expedited and rush.

 

Fill that detail out. Next, return policy, very important. How many days and you have to have customer service email.

You can't proceed further without that. And finally, your payouts. Where do you want to receive the money when you make your sales. Fill out all your bank details. Next, select from the drop down menu of categories of what you sell.

Next, you have to tell Facebook which state and if you have a physical presence business, your tax registration number for your state. That's not your tax ID number. If you don't have a physical presence business, you just hit skip for now. Next step for a five on tax and representation, you select your business type and then Facebook does ask for a representative. You need to figure that out for your business in the tax arena.

Step five of five, link your bank details because Facebook pays out directly into your bank. And your good, finish set up. Next, now it's time to add your products. Go into commerce manager that you just set up. On the left hand menu, you'll click inventory and add product.

Facebook gives you three different choices. You can add each product manually or you can use what are called data feeds. Or you can connect Facebook pixel. Those two options, the data feed or the Facebook pixel are ideal if you have 50 or more items. Otherwise, you've got under 50 items, use the manual.

Adding a product manual is super easy. You upload a picture, a thumbnail, put a name, description, content ID, website links. A lot of these fields are optional. You could put a current price and a sale price, inventory, condition even, shipping and you're done. You can add more products as you have them.

Now, we're just going to view the shop, what it looks like on your page. And here it is. To get back to your shop at any time, go to your Facebook page, click on shop on the navigation and then click manage your catalog. Fees, everybody's asking about fees. There is what's called a selling fee.

It's simply 5% per shipment or if it's under eight dollars, a flat fee of 40 cents. Now if you already have a shop on Facebook or Instagram, your shop will automatically update to the new Facebook shops.

You'll get a notification or an email or both from Facebook. By the way, on Instagram, you will need a business profile, not personal, not creator, you can always switch to business. How will you promote your shop?

Well certainly there's organic means on Facebook and Instagram by the way, Instagram has a dedicated shopping tab and they'll have a destination in Explorer. You can also share your link to your shop outside of Facebook and Instagram. And you can go the paid method with ads. You can set them up actually in catalog manager directly from there. You can do traffic ads or dynamic ads with the pixel on your website or you can promote collections with the storefront ad or a lookbook.

There's a lot of options to get more customers through paid means. Should you create a new Facebook shop or not? Yes, if you mostly sell physical products.

Yes, if you're new to online commerce. Yes, if you already have a Shopify or Bigcommerce or whatever store.

You can easily connect your catalog and test, reaching a new audience on Facebook and Instagram. Yes, if you already promote or advertise your products on Facebook or Instagram. There are clear benefits to your audience. They can have that seamless experience and when it's available, you can try the real time shopping on Facebook or Instagram live. No, don't set up a Facebook shop if you mostly sell services or digital products, but remember, that might change.

No, if you prefer to have full control over your online store and also just sticking with your own merchant account or just Shopify et cetera.

Otherwise, you may as well just give it a go and help increase sales. You could reach a wider audience and make more money. So setting up your Facebook shop is the first step. Now, how do you get your products out there and promote them?

In this video, I break down my proven strategies for increasing your organic reach on Facebook. But if you want to pour jet fuel on all your promotions, you gotta go to the page route. Click this video to watch our playlist, all about mastering Facebook ads. We'll see you over there..

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How To Sell A Product - Sell Anything To Anyone With This Unusual Method

How To Sell A Product - Sell Anything To Anyone With This Unusual Method

- Go ahead. Sell me this (vacuum whirs) vacuum cleaner. What would you say to me? How would you explain the features and benefits? What do you have to do to cause me to want to buy from you?

Go ahead, comment below. (explosion) There's an ancient Chinese proverb that said, "Hearing something 1,000 times is not as convincing "as seeing it once." You see, most entrepreneurs and salespeople, when they want to sell a product, when they want to sell something to someone, they always focus on, "What do I need to say?" They want to focus on using smarter words, fancier words, or better scripts. That's good.

That's Closing 101. But today, I'm gonna teach you an advanced strategy so you can sell anything to anyone, anytime.

And it is not what you think. Today I'm gonna teach you a very unusual strategy on how to do that. One of the most profound questions that you can ask when you want to sell anything to anyone is, "What is the one dramatic demonstration "that I could do to create trust and certainty "in the mind of my prospect?

"How could I show and not just tell?" You see, it doesn't matter what business you're in, what industry you're in, what products or services that you are selling, right? There's a saying. There's no business like the show business. Well, guess what.

We're all in a show business in one way, shape, or form or another, because there's so much noise in the marketplace. There's so much competition in the marketplace. So how do you stand out? Imagine this.

Imagine you are a magician, and you are going out there in the street.

Now, here's what most salespeople and entrepreneurs do. They go yell from the top of their lungs and say, "Hey, I'm the best magician in the world. "Look at me. "I can do card tricks, I can do coin tricks, "I can do all kinds of tricks. "Look at me."Trust me, I am the best. "I can do all kinds of tricks. "You will be dazzled, and you will be amazed. "Come on, come on, let me show you." You could do that all day long, and that's what most marketers/entrepreneurs do all day long.

Or what could you simply do is simply, "Hey, let me show you something." You just perform a trick. "Hey, hold onto this." Or, "Hey, choose a card." Right there, that's what I call a dramatic demonstration.

I call that the WTF effect. What the Fuck just happened? WTF effect. So how can you use that in your business? Let me give you a perfect example.

Vacuum cleaner. If you are pushing the features and benefits, how durable the vacuum cleaner is, or how good the vacuum cleaner is, or how good the company is, or how many vacuum cleaners that we've sold, that's all good but if you watch this particular infomercial, the closer, the pitchman, he's not doing that. He is talking about the vacuum cleaner, but he also does that through a dramatic demonstration.

He uses the vacuum cleaner to lift up a bowling ball. And you're like, "What the heck is that?"That is so crazy." Not just that. He even demonstrates not lifting just one bowling ball but two bowling balls. That's a WTF effect. You're like, "What is this?" Now, he's doing that to demonstrate how powerful the suction is. So in your mind, when you see that, you and I both know you're not going to use that vacuum cleaner to, you know, suck up a bowling ball. That's not what you're gonna do. You're gonna use it to mop the floor, right? And clean up some dust.

But in your mind, what happens? Wow, if the suction is powerful enough for the bowling ball, of course, a little bit of, like, dirt, maybe dust, that is easy. Bingo. See, right there? Sold.

That's the power of dramatic demonstration. So you need to ask yourself the question. How could you show, not just tell? Tony Robbins. Now, Tony Robbins, when he was just getting started, he was using dramatic demonstration to launch Personal Power his program on TV.

What did he do? At a time as a young Tony Robbins, he would go on TV, and he would challenge different types of therapists, and he would say, "You know what? "Give me your toughest patients, "patients that you've worked for years, "you've worked with for years, and you couldn't help them, "you couldn't cure them. "Give me your worst case phobia. "Let me handle that, and I will cure that person, "eliminate their phobia, on national TV." That's a dramatic demonstration, right? Right there, the snake phobia, and Tony would cure that lady, that person, in a very short period of time, be able to wrap that snake over her neck even though she's had a snake phobia her whole life. Powerful. Later on, that not only launched Personal Power, Unleash the Power Within. Now, if you know anything about Unleash the Power Within, comment below.

Take a guess. What is the one dramatic demonstration that Tony Robbins uses to create trust and certainty in the mind of the prospect? Can you guess it? That's correct. Fire walk.

 

Fire walk. Tony built his entire career on one dramatic demonstration that in order to break free, in order to regain the power that you know you have within you, through a demonstration. If I could walk across hot coals, what does that mean? It means I can break free. I can break through.

That I am unstoppable. It is a metaphor. It is a dramatic demonstration. If I could do that, what else could I do in my life? Can you see how powerful dramatic demonstration is?

Now, when you are creating dramatic demonstrations for your business, there are three questions you have to understand. This is the question that your prospect is asking."Can I trust this person? "Can I trust this brand? "Can I trust this company?" That's the first question. The second question is, "Is this company, "is this person, is this brand competent?" Competent. Number three, "Is this person special? "Is this person gifted?"Is this person talented?" That's what's going through their mind, and when you can demonstrate that, it's almost like jumping out of a plane without a parachute. When you can do that, you create that WTF effect. When Tony does that curing the phobia on national TV, that's jumping off a plane without a parachute. You see, in my career, I've used this multiple times.

I'll give you a perfect example. Example number one, if you have watched my video on closing on sales call, I did a dramatic demonstration. If you have not watched the video, you can click on here and watch that particular video where I did a live demonstration, a sales call. Instead of me telling you, "Okay, I'm a very good closer. "I train closers, and here's my experience, "and here's my resume," what did I do?

I did a dramatic demonstration. It was just during the phone call, right? I asked my camera man, Matt, and say, "Hey, you know, Matt, turn the camera." We go, and right there I closed a sale right in front of the camera.

That's I don't know what he's gonna say.

I don't know what the prospect is gonna say. I don't know what objection he's gonna give me. It doesn't matter because if I'm confident in what I do, and I know what I'm doing, and I have expertise, it's okay. Let's go. That's a form of dramatic demonstration, and as you can see, why the video went viral.

It's gotten hundreds and hundreds and hundreds of thousands of views. That's one example. I'll give you a second example. When I teach my class how to take a closer certification program that I would have so many students in the class, and I would open up the line, and I would say, "Okay, go ahead, unmute. "Show me how you usually sell."What do you do? "Close me." And right there, they would do the role play with my other students in the class or with me. No script, no pre-rehearsal, anything like that. Boom, we just go.

And I would teach them and coach them. I would demonstrate how I would close right there in front of virtually a thousand people from over a hundred countries. That's a dramatic demonstration. I'll give you another example how I've used this in my career. When I was back there doing more consulting, I don't do much consulting anymore, but when I was doing more consulting with entrepreneurs and CEO's, very often, we would start off with what I call a one hour strategy session where they would come to my office.

We would have a big, huge whiteboard, if you can imagine, right? And I'd have my marker, and I would say, "Okay, give me your biggest challenge. "Give me your biggest business problem." Right there, I would brainstorm on the whiteboard.

I would ask them questions.

They would give me different answers. And they've only paid me for that one hour. And through that one hour, I'm always able to overcome and come up with a plan that they could implement to solve one of the problems that they have. It could be a problem or challenge that they've been experiencing for months or years, and yet I'm able to dramatically demonstrate my expertise. No Power Point, no plan, no proposal.

Just go. Let's go. From there, they say, "Holy, my god. "Dan could do this in one hour. "What happens if I would hire him to work with our company "for months and years?" That's another form of dramatic demonstration. David Copperfield, one of the greatest magicians in history. How did he build his career? You got it. He built his career based on a handful of dramatic demonstrations or tricks or performance, right?

Walking through the Great Wall of China, flying over the Grand Canyon, right? Making the Statue of Liberty disappear, vanish.

A few things. That's all you need. So when you are marketing, when you are promoting, be dramatic.

Don't be boring. Be interesting. Show, don't just tell. When you can combine dramatic demonstration with massive distribution like TV or social media, you can sell something to millions and millions of people. You can get your products out there, and a lot of people will want to buy from you.

If you want to learn more about the advanced psychology of closing and selling, I invite you to join me for a two hour free web class. My team will put a link somewhere here, maybe below. Go ahead and click on that, and join me for this class where I will demonstrate to you the power of my closing model. So go ahead, click on a link, and I'll see you in my web class..

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