WP Compress - Optimise Your WordPress Website For Better SEO Rank higher on Google

WP Compress - Optimise Your WordPress Website For Better SEO  Rank higher on Google

Loading time has never been more important than it is right now in 2021  google has recently released a new update for their google search engine.

Which means  that loading speed on websites is so important and that is why today's product showcase is wp  compress not only does wp compress help you compress and optimize your images it also helps  you deliver the images and not only your images but also your files your javascript files and your  css files all of this will help your website load much faster and help you in the rankings on google.

But not only does it help with the files and your images you do also get caching and a cdn within  wp compress so without further ado let's dive into wp compress and let me show you how to use it i am inside wordpress here where we have wp compress installed it is a very simple  and intuitive plugin to use and as you can see here i'm very delighted to see a great design  that looks good and is easy to use we have some different elements where up here we can see that.

I have activated the live optimization where it will live optimize all of my images and make sure  they're in the right size all the time down here we can see a compression report where it showed me  how much i have saved on compressing and optimizing my images so for instance here  the 7th of july i have optimized my images and before.

I optimize them they were almost  taking the space of 40 megabytes whereas after i optimized them they're now taking 18 megabytes  so that's a huge improvement it is 50 almost and again over here we can see that it's a little bit  less and each day i have done some compression and then you can see the results of it here  overall when you take everything into account then i have saved around 53 in average when.

I  have compressed my website and my images so that's a huge huge benefit you can see it has optimized  33 megabytes so far and originally it was 71 megabytes.

And that's all my images combined  furthermore it has served 2093 files and that's of course when i go to the website it serves a  certain amount of files and when you go to the website it serves the same amount of files and  of course that adds up but in this period here it has served 2093 files and it is projected to  take the space of 128 megabytes over here you can see we have optimization mode that was also.

What i've shown you up here and this is basically whether i want it to be live or i want it to be  local which means that it's not live optimizing my website and my images i will always recommend  you taking this one and putting it on live so it will automatically without you have to do anything  optimize and compress your images down here you can see our optimization level where we can choose  either lossless intelligent or ultra of course ultra is not going to end up with a nice image  intelligent it will take what it thinks is the best for this purpose and the last less it will  try to optimize some of the data behind the image and not change so much the image because.

The image needs to look the same in order for the last list to be fulfilled furthermore down here  you can see some other settings i have enabled a lot of them the retina which is mainly for  macs then there is adaptive images and this is so important that you enable this one for google  this means that it will change the image sizes based on whether you are on a phone  a macbook or even a tablet or a huge screen like a tv for instance this is so important in order  for load times to load as fast as possible and when you run a google page speed report which.

I will do in a moment then you will also see how much it means because if you don't do it then it  will point it out and tell you to do it in order to achieve a higher score and the higher score  you achieve the better you will rank on google and of course there are a lot of other ranking factors.

But this is definitely some that they're taking a look at with the new update furthermore they have  their webp format this is the next generation format for images again you need to enable this  in order for google to see your website as a positive and a good loading website the last  one here is a setting that you can use if you're a photographer or you have very high quality images  you don't want to lose the data off because.

Here i will preserve the exif data and this is great if  you're a photographer for instance so definitely turn that on if you have high quality images  moving on to the pro settings here this is more of an overall settings it is not so much for images  it's an overall so you can see i have enabled all of them right now and what it will do is that they  will serve the javascript via cdn which means that it will find a server closest to the person  visiting the website and then it will make sure that the files are served from that server  so the distance the files has to travel is as short as possible so you can see i've done it.

With both javascript and css and a cool thing with wp compress which i don't see so often is that  it's possible to serve external files via a cdn so for instance amazon or if you're loading a library  or a script or something it is possible to serve it via the cdn you just have to enable this one  again this one i have enabled also where it will optimize the images when i upload them  because that's just easy and i don't have to manually go in and bulk or compress or optimize or  anything it happens automatically furthermore over here i'm deferring javascript this is again for.

The loading time it's happening automatically so i don't have to do anything except for just enabling  it down here you can see the css is the code that designs the entire website basically and within  the css sometimes we have images and often plugins cannot change the images because we need to change  the url to the images in order to serve them via the cdn this is also possible with the help of wp  compress you just have to enable this one and basically do nothing after that furthermore.

I  have disabled the wp emoji it doesn't do so much it's just something i usually do  and again down here it will replace all panzer.ai links which is the website we're showing right now  and replace it with the cdn link in order to again serve the images and the files and the  entire website as fast as possible because that's what it's all about down here you can see that we  can exclude css and javascript files we don't want to save from a cdn or something similar and last.

But not least down here is that if you have a sub domain that you want to run the cdm from you can  also do it here it is not so important but it is if you want to hide your cdn a little bit then you  can do that but that is overall the functionality within wp compress now i want to show you how a  google pagespeed report looks with wp compress enabled and with wp compress disabled so this  is the report where i have wp compress enabled and as i'm gonna talk about later in this video  wp compress is doing multiple things but it's not doing everything in order to achieve a high  score within google page speed so you can see here i'm scoring 17 on mobile and there's a lot  of stuff i need to do which is not related to images you will see in a moment when.

I show wp  compress being disabled but here you can see the issues i would be able to solve with another  plugin this is not something wp comprise can solve but this just shows that wp contrast is solving  what it needs to solve on the desktop version i am however scoring 79 which is pretty good  remember the google page speed is not something you need to work 20 hours a day in order to  achieve a high score just do the minimal amount of work in order to achieve the highest score you can.

And then move on because it is not make or break it with this score it is just a good indicator  in order to know whether you're doing it right or you're doing it wrong i have now run the report.

Without wp compress being enabled and what's funny here is we are actually scoring a higher score  however when you take a look at the issues it is now showing issues like you need to serve  the images in next generation formats and that's for instance webp that is something wp conference.

Solves for us it is however interesting that we're scoring a higher score with wp conference  disabled.

And the same when we go to the desktop again we're scoring a higher score however it is  still complaining about the images that we need to probably size the images that is the adaptive  feature that i showed you which needs to be enabled in order to set up wp conference the  best possible way for you you need to work a little bit with the features what.

I would  recommend you is that you enable one feature at a time and then go in and run a report and see that  if something is going the right way then keep on enabling features but as soon as you see it  going the wrong way disable that feature again and maybe another plugin can solve it in a better way taking a look at the pricing structure of wp compress it consists of three different  plans where they differ on the amount of websites you get the credits you get and in  the agency plan you do get a bit more 9 out of 10 times i will recommend.

You using the  personal plan where you do get 5 websites and one hundred thousand credits because within wp  compress everything runs on credits so every time you optimize an image you use one credit or every  time you serve a specific image you use one credit everything runs on credits within wp compress  if you are a photographer or you just have a lot of different visitors on your website the  professional plan is great for you you can use it on 25 websites and you do get 1 million credits.

And last but not least you do get x i f data because.

When you're a photographer you want to  keep that data you don't want the optimized file to show on your website you want the crisp image  that you took to show on your website so therefore take a look at the professional plan if you are a  photographer or you just have high quality images the last plan is the agency plan and this is great.

If you are a freelancer or you just have clients within your agency that you want to use this  plugin on because you are able to manage all of your clients within wp compress and you can set  limits on the different amount of credits that each of your clients can use if you do need more  credits than these plan consists of you can always buy extra credits taking a look at the competitors.

For wp compress it is quite difficult because wp compress not only optimizes your images as  you just saw it also helps with caching and delivering your files in the best optimized way  and that is why it's a bit difficult to find the closest competitors  however as i see it it is short pixel and eww as the closest competitors  these plugins and these companies are more refined than wp compress.

And they are able to compress  more images faster and more reliable however wp compress does have a way better design  their entire user interface is so intuitive and so great to use and as you hopefully just saw  you will also like using this it is so easy to get started when we compare the functionality to the  competitors i am a bit divided the reason being that short pixel and ewww they are only focused  on image optimization whereas wp compress they are also focusing on caching and delivering the  files in the css file and the javascript files in the most optimized way however when we take  a look at the core functionality which is the image optimization.

I will still say that wp  compress is a bit behind however taking a look at their roadmap and the future it is quite exciting  i did test out wp compress with wp rocket because even though wp compress does a lot  it does not combine the files and doesn't minimize the files and it doesn't minify the files for that  i was trying wp rocket wp rocket is another plugin that can help you optimize your website speed  overall not so much the images but the files and the way that your website is delivered the thing  that i did run into here was that wp rugged and wp compress running together was not possible.

They were constantly conflicting which meant that i couldn't get a high score on google page speed  and that is going to hurt me in the end i hope that this is something they will focus on in the  future because i tried everything from disabling a lot of the functionality within wp compress  for wp rocket to take over and wp compress only focusing on the image optimization and  the image compression however still i didn't succeed to run the two plugins together talking about the future they are very exciting things ahead before i do tell you the exciting  things.

In the near future they're working on optimizing the agency module so you more easy can  manage your clients and just set a lot of settings for your clients furthermore they're working on a  backup module where you can choose whether you want to backup your images in the cloud  locally or not at all this is a must-have in order to be able to go back let's say you compress an  image but the compression didn't go so well you want to use the original image with a backup  module that will be possible furthermore they are working on minor features such as bulk compression.

So you can compress multiple images at the same time they're working on that you can exclude  images if there are specific images you don't want optimized or compressed and last but not  least they're working on something i have missed.

Which is a functionality to optimize a single  image this is something i use a lot within short pixel where i can either optimize a single image  from the scratch or i can choose to re-optimize it into either a lossless a very hard or a medium way  to compress it and with the single optimization feature this will be possible now the exciting  things which are more ahead into the future are they're working on making plugins for squarespace.

Wix shopify those three platforms will soon be able to use wp compress however i do see  a conflict here because wp stands for wordpress.

So i think they either need to work on the name  a little bit in order to be able to promote them in the right way for squarespace wix and shopify  but it is the least of their problems first of all they need to make a plug-in that can do  exactly what they do at wordpress but on the other platform right now and of course  at the same quality last but not least in the near future they're working on adding.

The a  v i f format which is similar to the webp format but it is just another way of showing your images  in the next web generation using wp compress i have definitely been able to optimize my website  and just rank higher on google it is so easy and intuitive to just do all of these settings  it is just a click with a mouse and then you have optimized your website it is so easy.

And the entire plugin is so intuitive to use as you just saw it is so easy there  are very few settings and a lot of the stuff happen automatically and are live optimizing  so if you are getting started on wordpress or you just have a medium-sized wordpress  site.

I would definitely recommend you taking a look at wp compress  especially if you have any hopes of ranking on google because with the new update it is so  important so yeah that's my review of wp compress a great wordpress plugin to optimize the loading  speed on your website.

I hope that you liked the video and if you did please give it a thumbs up  if you have any questions to wp compress or other products you would like me to review please leave  a comment down below thank you so much for watching let's catch up on the next one you.

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