What is Format of Google Ad & Anatomy of Text Ad For Beginners
Hey everyone and once again welcome to google apps course myself Umar Tazkeer as in this particular video we are basically going to explore the different elements which are there in our text copy which are there in our actual text copy right so whenever we are about to create.
An ad we have different options right so whenever you will be clicking on this small plus button as you can see on my laptop screen you will get the options of text chat right so you can create the text ad you can also create responsive search ad you can also create call add and you can also.
Create responsive display ad so you have these many options over here but right now we are going to talk about only expanded text ad right so we'll be clicking on this expanded text ad over here and then it will ask about the campaign and the ad group where we want to put our ad right so I'll click on this ad and now let me first clean all these things which is there right so it's already there so we we have to clean this thing first and then we will talk about all these.
Different elements which are present over here right so let's begin so you can see this ad will be there in this specific art group right and this specific campaign so you have some basic information over here and this particular text ad is in progress that you are about to create and then there is another text ad which is there in this specific ad group right so this is basically a very very basic kind of information about where our text ad is right then on the right side we have this preview option where we can see the preview based on the different devices as we can see over here we are seeing the preview on mobile device over here and then we are seeing.
How it is going to look on desktop and then we are seeing that how our text ad will look when.
It is shown on different websites like a like a display ad right so if you are opting if you are opting that okay I'm creating a search ad but i wanted to show this ad on display network also then this is how it is going to appear right so it will be more clear once we are done filling all these information so once this information is all complete over here we'll be really able to figure out that how it is actually going to uh look in this display banner right so let's start with.
This thing now this one is the final URL right so uh whatever our landing pages or wherever we want the traffic to be diverted we are going to put that specific URL over here so for example if we want our traffic to be landing on this specific landing page our website our official website we can you can copy this thing simply right and then we can use this as our landing page URL or as our final URL right so after clicking on this ad the users or the visitors will be redirected to this.
Specific page now this is called as final URL so we will write this final URL over here then we have three headlines options over here but one thing we have to make sure that we have to insert all the important elements in the first two headlines only so we have three.
Headlines over here we can write something like this number one digital marketing agency okay so now you can see on the right side uh how it is going to look on different devices right so this is really a good thing over here so we are writing a headline one over here which which should be there within 30 characters number one digital marketing agency right digital marketing services and let's see uh if we can enter this or it will be out of characters yes it will be out of characters we have to make sure that whatever content we are writing over here it should fix.
The limitations which are basically defined by google right then we have another option over here which says headline third so we can write Ws cube tech over here fine and then we have this display.
Path option so now whenever your ad will trigger and whenever it will appear in the search in the result pages whatever final URL you have entered over here it is not going to show up over there the URL that will be shown over there.
Is something like this display URL right so why it happens is sometimes we have a very long final URL suppose we are like let's let's select one URL like I-phone amazon and let's select any product okay here it is right so if you see this url it's too long right it's too long this URL is too long and let's open the notepad so you can see this URL is very long right it's too long so you can see this URL is very long so guys if you are putting this URL.
Over here as your final URL and it is the thing which is going to show up in the google search engine result pages it is going to create a lot of problem like we can write I-phone or buy I-phones buy I-phones and suppose if this one is your ad let's see if we can see any ideas here it is.
Right if these are your ad now you can see the URL over here so whenever we click on this URL right it is something different like stop by I-phone I-phone 11 so the final URL is something different on which we are actually redirected but what we see over here in the google search engine result pages is totally different right the thing that we are seeing over here is basically the display path right so you have to put something like this only so whatever your final URL will be that will come automatically over here right your domain basically.
So whatever we are putting over here like if we want to redirect traffic on this specific page of digital marketing training let's say digital marketing training page okay so we wanted to drive traffic on this.
Specific page so we will put this specific page as final URL over here so this is not going to appear over here so what will be visible over here is like WsCube Tech and whatever we are mentioning over here like services and then digital marketing okay or google ads or whatever you want right PPC services you can write this thing guys this one is a great thing that you have to consider right so this is how your ad will appear on the search engine result pages with this display path your option or display path content showing over here and and the reason is because sometimes your final URLs are too lengthy which is actually not a good thing to show in the google search engine result.
Page right then we have description and these two descriptions are very important and we can put our important keywords over here and we have to make sure that we do not exceed the limit so we have to write maximum things maximum and maximum things within this uh 90 characters right so once we start writing like okay looking for digital marketing services in India we provide India's one of the best PPC services or service right.
So it is exceeding and looking for digital marketing services in India we will write one of the best services okay i am just writing very random we have to make sure that our copy is good right so then we can write SEO services SEO services.
And we can also write like PPC services we can write content marketing services.
And then we can write video services so all these things we can write right we we we are specialized in we are specialized now let's remove this video services from here right.
So let's correct it now this is how your ad will actually look right so you have to understand.
The importance of each and every element each and every section which is present over here while you are creating a new text ad and paralerly you have to see how it is going to appear on the different devices like on desktop and then you have to make sure that how it is looking then you have to make sure that how it is actually looking on the mobile because this.
Is something very important you have to you have to check your ad preview on mobile devices first right because uh nowadays most of the searches are happening from mobile devices only so.
You have to make sure that everything is perfect on the mobile devices and then we have display one right so whenever you whenever you select display network your search ad will appear on different websites uh like this right so you have this open button over here and even clicking on this open button they will be redirected to this final URL the landing page right and then here is the h1 here is the h2 and then here comes the this description one right so this is basically the anatomy of a text ad where we are having one final URL column section and three headlines.
Right and then we have a display path section then we have two descriptions of 90 characters each and then we have add URL option also so we can use uh different tracking templates to track things through the URL I'll be talking about this thing later in the upcoming videos.
So that's it for this specific video see you in the next video till then goodbye you.
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