How To Drive More Traffic To Your Website

How To Drive More Traffic To Your Website
Hey SEMrushers it's Chiara here again. So, in this video I will be sharing with you some proven and foolproof ways you (yes, everybody but especially you) can drive more traffic to your website And if you like what you see as usual please subscribe, hit the like button, and activate the notification bell, and most of all stay ahead of the SEO pack! Let's dive right into the ways you can drive more traffic to your website and the first tip I'm gonna give is: you need to know who else is in the market. I know it can sound a little hard especially if you are maybe just entering the market now but I'm gonna show you how to do it with semrush and it's so easy a kid could do it! So first off we're gonna open up Market Explorer to get a handle on which competitors are crushing it while bringing traffic to their website.
This tool is a super powerful visualization tool that will show you the competitive landscape based on estimated traffic volume and traffic growth.
You should pay closest attention to competitors who show up as "game changers" and "leaders" in the top two quadrants these in fact are the players in your market who are growing traffic at the fastest pace. Now that we're understanding more or less what's happening in our market, wouldn't it be cool to understand how these people are driving traffic? And that's exactly what the second tip is about: understanding where they're getting the traffic from To do this we can open Traffic Analytics, with this you can quickly figure out how your competitors are setting their traffic acquisition priorities: be it direct, referral, search, social, or paid traffic. By comparing where competitors stand against your site in terms of traffic sources you can quickly spot your marketing strategy's weakest and strongest areas and then fine-tune it accordingly So always remember to check each and every single traffic source because this is going to give you so much insight into your competitors strategy which will give you so much helpful information so that you can check your own strategy and then fine-tune it, just interpret the data as best as you can and check everything.
Now let's move on with the third tip which is: drive visitors from direct traffic. Now I know it might happen sometimes that you get discouraged because you see that your competitors are getting a huge share of traffic via direct, this does not mean that you're not good, not at all, this just means and it's a huge indicator that your competitors are spending big money into customer loyalty campaigns and brand awareness campaigns, so what can you do is to try and understand what can you tweak around so that you increase your direct visitors.
Here's a couple tips: the first one is to make easy and memorable urls. Now of course if you have a super cool creative brand name this is gonna encourage people to type it in directly and get to your website but if it's super long that's gonna super discourage them: no one's gonna do it so what you should do is to try, of course to have a creative and cool name, but keep it as short as possible. This is actually a small thing that can make a really huge difference, just look at semrush.com/marketplace it's super easy to type in and very easy to remember and voila you're already on our Content Marketplace page Something else you should do is investing in brand awareness, in fact if people don't know your brand you can have the best url in the world but no one's going to google it, no one is going to look for it, so what you should do is to try and make your brand as known as possible, be it offline or online strategies: you can go from billboards and business cards to youtube display ads, all these things can help to boost brand recognition and bring in more direct traffic Finally there's nothing better than a return visitor so you should always try and do whatever you possibly can to make people come back to your website once they have visited it be it the ux of the website, be it campaigns that you have with influencers, or special contests, whatever you can do to bring people back or, better, try and make them want to come back for more and more of what you're offering.
Now let's move on to the next tip which is bringing visitors to your website through referral traffic, it is really helpful to understand in this case which sites are already referring to your competitors' websites Why? Well, because maybe they should be referring to you? Maybe they should be linking to you? What can you do to improve relationships with brands and other websites inside of your niche?
This is going to be extremely helpful in building the authority of your website not just to the eyes of all the people that already work in your niche and in your market but especially to the customers because if they see that a lot of important and high authority websites linked to you they will definitely be more inclined to follow you, to look for your services, to buy your products and so on. In this case basics of old school SEO definitely can work wonders when looking for authority links Good old-fashioned white hat link building So let's see how we can do that: the first thing is to get active on Quora For many search queries Quora pages appear on the first page of the search results you can do a bit of research to see how you can get on those quora results for example by using SEMrush's Domain Overview. In fact, you'll be able to see which pages rank first and for which keywords, so as you've seen it's pretty easy to see which relevant Quora pages are already ranking high enough so what's left for you to do is to pitch in in the Quora community with your answer and include a link to a relevant piece of content from your site That's it backlink created! Another thing you should do is to try and be a part of conversations in forums and social media reddit, facebook groups, and other platforms that draw large online crowds are great resources of potential traffic you should just invest in a little bit of community mingling and then share links to high value pieces of content or pages on your website.
But here's the key to this one: don't be spammy!
Like don't like never like really never ever ever ever ever. Why? Because people don't like to be sold in these communities, they just want to go there to get an information, to get value and that's exactly what you should do: answer to a question give value, provide people with what they're looking for and they will come back to your website, but if they see that you're trying to oversell yourself they will just think: "oh here's another one" and never come back to you so don't be spammy, just provide people with value and that's gonna work most of all in the long run.

 
And finally even though we kind of said it in the previous point, create original and authentic content we're spammed all day like literally all day with inauthentic and spam content that we're not really interested in but I'm definitely gonna tell you that you can ask whoever you want the thing that works the most for all the people that have a lot of success is always creating super original and authentic content that's what always pays off in the long run The next tip is: increasing visitors through search traffic ..
.Or maybe not? You're not going to see this specific piece of advice in this video and it's not because I don't want to give it to you, which is not the case I definitely want to but I realized well I was shooting this video that it's just too much information and this video would have become like two hours long so I'm making another video only on that but in case you need some SEO information, SEO content and stuff like that, I'm gonna leave you the SEO checklist that we published a month ago which is super super useful go and check that out! We're getting close to the end of the list and next off is: increasing visitors via social media traffic. Remember how a few minutes ago I was telling you how to use Market Explorer and Traffic Analytics to see where your competitors are getting traffic from?
Well, you can go even deeper than that and not just see that they're driving traffic from social media but from which exact social media and how much traffic, let's see how to do that too.
Many social media managers get bogged in follower counts and likes while it's way more important to understand if people actually visited your website from social media and if they did actually in the end buy anything now let's look at this example of expedia.com and agoda in the Traffic Analytics tool: agoda generally wins over expedia when attracting traffic from social networks despite having WAY fewer followers across all social media accounts. Something that also works wonders with this is to create special contests for the followers of your account but having the registering form to said contests on your website so that they go from the social media exactly where you want them to go which is your website of course. Something else you should do is create teasers for your content be it audio, text, video, it doesn't really matter, people just love to be teased.
Create something small to post on your social media and then direct the audience to your website to read the full content. And last but not least I cannot stress this enough: compelling CTAs! I mean "click here"? It just doesn't make it anymore "click here" is so passed it's just I can't even express it with words! Something like "get 20% off right now!" is better And actually, challenge for you watching me right now go in the comments below and text me your most compelling CTA something that has maybe worked wonders for your agency.
Write it here because I'm curious and I'm looking for inspiration. Compelling CTAs in the comments, thanks! And last tip for the day: getting smart about paid traffic. Now let's be honest with each other budgets are a pain, like a huge pain, and most of the times you're not even choosing a strategy it's just what you can do with the budget that you have, but I'm gonna outline here a couple of approaches that I think are gonna help you make whatever you can of the budget that you have and still target the people that you want to target Frst off remarket competitors audiences on relevant platforms you should already know who your key competitors are so you can assume you have audiences overlap with each other the Audience Insights report can really help you identify which competitors you share the least similar audiences with and once you have identified this audience you can use it to expand your reach by retargeting them on sites that they visit frequently and then you should locate Google Display Network publishers that have the highest audience match.
Audience overlaps are also helpful when analyzing which publishers to choose when making GDN placement, if you know that your competitor gets a lot of referral traffic from a particular website don't immediately divert GDN ad budgets to the platform. First, check whether this publisher actually shares a significant portion of your audience then make that choice. And if you're feeling overwhelmed or scared because this looks like it's too much well don't worry you don't have to do it all today just take it in bite-sized pieces: wander around in Market Explorer and Traffic Analytics look at your market, check your competitors and their strategies, and then take it in day by day, no rush. And also drop me a line in the comments because I'm super curious about what strategies do you use to drive traffic to your website. So let's wrap it up as usual no need to say it, but I'll say it anyway: hit the like button, the notification bell, and subscribe to the channel if you want to see more of this!
Thanks a lot for listening to me today I'll see you in the next one!
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