Email Marketing Automation Strategies: Double Your Sales and Engagement Using Autoresponders

Email Marketing Automation Strategies: Double Your Sales and Engagement Using Autoresponders
This video is really very important. If you want to increase your sales through email marketing, if you want to increase user engagement watch this video. What are Auto responders? How to use with some awesome email marketing strategies? Automate email marketing in this part.
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So what are Auto responders and how to automate email marketing and how we can increase reach and engagement through email marketing automation. So what are autoresponders?
Simply is to automate and send an email upon an action automatically, simple example when someone subscribes to your list, automatically an email will send to welcome him in your newsletter, so this automated, so simple I think. I will split this video into two main parts I will talk about the concept of email automation and give some scenarios and strategies how to use this to increase sales and engagement, then in the second part I will go and apply this practically in MailWizz and show you how this works on MailChimp and so on.
But, please focus well in the first part it's very important, it's a lot more important than the practical part. When you understand the concepts, you can apply this in any platform. The idea is to understand how things work so you can apply in your own business and increase your sales conversions and engagement so let's stop wasting time and start directly in email automation and give you four example scenarios how this works so you understand the full idea.
The first example, the basic example I mentioned a little is the welcome email message. So in this example, in this scenario we have an opt-in box on your website and someone a visitor comes through a website subscribes to your newsletter, then you send him a welcome email message.
Of course you wanna automate this process, a welcome email will be sent automatically. Now this may happen directly when the visitor subscribes or you may send him like after one day, after two days automatically so he can configure your autoresponder to send a welcome email message after the user subscribes to your newsletter in a period of time. So this is the first basic example and the welcome email messages are really so important and it has some strategies to use to increase engagements and conversions in your business I will talk about this later in another video.
Anyway now this is the first basic example. The second scenario which really increase engagements and allows you to split your email list into highly active users and low active users, is to create an autoresponder in this way you send a regular email campaign and you say whenever someone's open an email he will be moved automatically to an email list and when he is moved to this email list, you will send him other message automatically. So everything will be automated so if someone opens the email, so this is an active user you will move him automatically to an email list, another one and this email list will have the highly active users and automatically they will receive a new message from you using another responder then maybe promote something, maybe let it happen through a sales funnel and so on. So this is the second example which is sending an email to the active users who opens a regular email campaign.
The third scenario is what we call a drip campaign or a sequence email campaign and this is also very important in cold email marketing.
When you send an outreach campaign and send cold emails for maybe like 100 person and you want to turn them into your business, you need to send follow-up emails, like the first day you send an email and then you follow up with him the second day, the third day and so on. You need to create this sequence automatically and the autoresponder will automatically manage this sequence and send these emails. So in this way, you can also configure your system to send a sequence of emails upon actions like those who open the message, like those who didn't open the message sent another email, maybe a reminder, maybe another notification, maybe you can do an a/b split test.
So you set a campaign and if someone opens the email like maybe 20% open the email, send them a message on their message and the 80 percent who didn't open the email, send them other template with another subject and body and see how things work. Maybe it will work better with another template and so on.
Everything will be automated, I hope you are getting the point these are really very important in email marketing to increase your sales and engagements. The last scenario I wanna talk in this video is about creating a sales funnel using sequence of emails.
Like you have a website, you are selling products or you are selling online services. So when someone subscribes and buys your service, you wanna send him after buying so you know when someone buys a service, he can afford money online, he have a credit card he's a person who buys online, so you can make this person enter a new sales funnel by promoting another service, another deal directly after he buys something and this is really very important and increases and doubles the sales maybe two x three x and so on. So these are the four scenarios that I want to talk about in this video and all are based on the same idea, email automation.
 
Now let's go and show you somehow how we can apply these scenarios or some of them inside our email marketing system on MailChimp and on MailWizz.
Of course if you are using other systems, we can check out the commutation, the practical side is somehow not that important, you can apply anything, any idea the main key is to plan well and think about the funnel, about the automation plan and then you can apply with any system. I just want to show you now how we apply this to take an idea. So here in MailWizz, let's start with MailWizz, you can see in the campaign we have something called autoresponders. Let's create a new autoresponder to see how things work let's name this anything "test 1" and now let's choose a list let's say this one "H-educate newsletter" and click on save and next.
Now enter any subject line you want and then let's go and click on show more options here. You can see here, actions against subscribers upon campaign open this is really very important I talk about the second scenario where you can send an email or you can move a subscriber to a new list and send him an email.
So here you can add that if someone opens the campaign, opens the email to move or copy to another list and whenever someone moves to that list, you will configure an autoresponder to send him automatically an email so this really very important you move you move him, this active user to other list so this list is an active user's list where you can send them another type of emails and so on. Anyway now let's skip this now and click on save and continue. Let's choose any template now choose, select template anything, choose this save and next.
Please if you haven't watched my first parts, please go with this series one by one I explained everything in a step-by-step manner so to follow up and understand everything. So here you can see the autoresponder configuration, you can see after subscribe, after campaign open and after campaign send.
So if you want to create a sequence of emails like we send the first one and the second one and the third one and so on you say only "after campaign send and you select the campaign here and set the autoresponder time, like the second day you say days here one day. In this way after one day after the first campaign, the second email will be sent automatically and so on. So you can configure a sequence of emails, you can say like after after subscribe so in this way it's like a welcome message when someone subscribes to the email list, you can send an autoresponder time like directly to zero or like one, two days like minute, hour whatever you want and then send him a welcome email or the first email after he subscribes automatically.
You can also after campaign open and choose the campaign you want in this way you can send to all who open the campaigns, like a reminder maybe a sales funnel email, maybe a new deal whatever you want. Think about the idea that corresponds to your online business or to your business. So this is how you can configure an autoresponder in MailWizz, create a sequence of emails, create a campaign that dissects your email lists or segments them into highly active users and so on. I hope the idea is somehow clear. Please don't forget to ask anything, anytime you want here in the comments or on my website H-answers.com So this about MailWizz. Let's go to MailChimp here and go to automate and click on email to see there some examples. You can see here the welcome new subscribers so it's automatically done by MailChimp here it's somehow easier, you click on welcome new subscribers and select this campaign name and select the list and click on begin you select the template let's click on begin to see how things work and in this way you can set the subject like thanks for joining us and so on.
So this email will be sent automatically when someone subscribes to your newsletter. Let's go back to automate email.
I want to talk about the API section here. Here you can integrate some API's like maybe Facebook API so the event, the events in Facebook if you're familiar with Facebook Ads there's something called Facebook pixels and events so when someone like opens your website, when someone purchases a product on your website and so on, you can send him an email. So also you can send an email upon an action in a third-party service on your website. You can here set a subscriber activity like when someone responds, then you can send a thank pop-up there's a lot of things like you can send an email to people who you tagged in the email list I talked about this in the MailChimp crash course please review if you want and so on. So this is how you can configure automation in MailChimp, in MailWizz or whatever email marketing system you are using.
Just understand the concepts and apply these scenarios, these strategies in your business and believe me you will multiply conversion rates, you'll multiplied your visitors, your engagements by at least two or three times. I promised you not to make these videos somehow long, I want to keep them like 10-15 minutes. I will talk about everything in detail in another video so don't worry about anything but please try your best to understand each concept explained in each video. Later on we'll have lectures about cold email marketing tips to increase conversions, more practical tips, in deep tips and so on. So don't be in a rush, I'll explain everything in detail.
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