How became an entrepreneur at 66

How  became an entrepreneur at 66

I'd like to take you back about seven years in my life. Friday afternoon, a few days before Christmas 2009, I was the director of operations at a consumer products company in San Francisco, and I was called into a meeting that was already in progress. That meeting turned out to be my exit interview. I was fired, along with several others. I was 64 years old at the time.

It wasn't completely unexpected. I signed a stack of papers, gathered my personal effects, and left to join my wife who was waiting for me at a nearby restaurant, completely unaware. Fast-forward several hours, we both got really silly drunk. (Laughter) So, 40 plus years of continuous employment for a variety of companies, large and small, was over. I had a good a network, a good reputation -- I thought I'd be just fine.

I was an engineer in manufacturing and packaging, I had a good background. Retirement was, like for so many people, simply not an option for me, so I turned to consulting for the next couple of years without any passion whatsoever.

And then an idea began to take root, born from my concern for our environment. I wanted to build my own business, designing and manufacturing biodegradable packaging from waste -- paper, agricultural, even textile waste -- replacing the toxic, disposable plastic packaging to which we've all become addicted. This is called clean technology, and it felt really meaningful to me.

A venture that could help to reduce the billions of pounds of single-use plastic packaging dumped each year, and polluting our land, our rivers and our oceans, and left for future generations to resolve -- our grandchildren, my grandchildren.

And so now at the age of 66, with 40 years of experience, I became an entrepreneur for the very first time. Thank you. But there's more. (Laughter) Lots of issues to deal with: manufacturing, outsourcing, job creation, patents, partnerships, funding -- these are all typical issues for a start-up, but hardly typical for me.

And a word about funding. I live and work in San Francisco, and if you're looking for funding, you are typically going to compete with some very young people from the high-tech industry, and it can be very discouraging and intimidating. I have shoes older than most of these people. (Laughter) I do. (Laughter) But five years later, I'm thrilled and proud to share with you that our revenues have doubled every year, we have no debt, we have several marquee clients, our patent was issued, I have a wonderful partner who's been with me right from the beginning, and we've won more than 20 awards for the work that we've done.

But best of all, we've made a small dent -- a very small dent -- in the worldwide plastic pollution crisis.

And I am doing the most rewarding and meaningful work of my life right now. I can tell you there's lots of resources available to entrepreneurs of all ages, but what I really yearned for five years ago was to find other first-time entrepreneurs who were my age. I wanted to connect with them. I had no role models, absolutely none.

 

That 20-something app developer from Silicon Valley was not my role model. (Laughter) I'm sure he was very clever -- (Laughter) I want to do something about that, and I want all of us to do something about that. I want us to start talking more about people who don't become entrepreneurs until they are seniors.

Talking about these bold men and women who are checking in when their peers, in essence, are checking out. And then connecting all these people across industries, across regions, across countries -- building a community.

You know, the Small Business Administration tells us that 64 percent of new jobs created in the private sector in the USA are thanks to small businesses like mine. And who's to say that we'll stay forever small? We have an interesting culture that really expects when you reach a certain age, you're going to be golfing, or playing checkers, or babysitting the grandkids all of the time. And I adore my grandchildren -- (Laughter) and I'm also passionate about doing something meaningful in the global marketplace.

And I'm going to have lots of company.

The Census Bureau says that by 2050, there will be 84 million seniors in this country. That's an amazing number. That's almost twice as many as we have today. Can you imagine how many first-time entrepreneurs there will be among 84 million people? And they'll all have four decades of experience.

(Laughter) So when I say, "Let's start talking more about these wonderful entrepreneurs," I mean, let's talk about their ventures, just as we do the ventures of their much younger counterparts. The older entrepreneurs in this country have a 70 percent success rate starting new ventures. 70 percent success rate.

We're like the Golden State Warriors of entrepreneurs -- (Laughter)And that number plummets to 28 percent for younger entrepreneurs. This is according to a UK-based group called CMI.

Aren't the accomplishments of a 70-year-old entrepreneur every bit as meaningful, every bit as newsworthy, as the accomplishments of a 30-year-old entrepreneur? Of course they are. That's why I'd like to make the phrase "70 over 70" just as -- (Laughter) just as commonplace as the phrase "30 under 30." Thank you.

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How To Create A Digital Marketing Funnel

How To Create A Digital Marketing Funnel

What's up brand builders Stephen Houraghan here at

BrandMasterAcademy.com

And in this video you're going to learn the six stages of a digital marketing funnel and how to build yours so you can stop using disconnected marketing tactics and build an actual system that turns cold audiences into happy customers.

Now if you're new to the channel and you're interested in building brands that go beyond the visuals using strategy psychology and creative thinking then you're in the right place hit that subscribe button and the notification bell and you'll be well on your way now.

I remember when I first came across the idea of funnels it was marketing funnels sales funnels lead gen funnels and at the time it was a little bit too complicated for me.

I kind of stayed away from it for quite a while and I kept coming back to it I kept coming back to this idea of funnels until one day I decided okay let's find out about this so I started to watch videos and started to read books and I picked up books by Russell Bronson.

I watched a lot of videos by Ryan Dyson one day it just finally all clicked into place and I got it I started to understand what funnels were all about so hopefully by the end of this video it'll click for you too now before we get into the nitty-gritty it's important to address the marketing landscape at the moment and the changing marketing landscape because marketing as it was 20 years ago is completely different today.

It is a completely different landscape and part of that has got to do with the relationship between consumers and brands brands used to hold all the power before and their communication was all about monologue it was one-way broadcast communication but today it's completely different there is dialogue it's back and forth between the consumer and the brand and on average today you need about seven to eight touchpoints for your audience to even register your brand so today attention is not enough before you could get attention and you could possibly get somebody.

To take action with a single touchpoint and a single broadcast message today the environment is completely different and that attention is no longer enough and it's also important to address the idea of tactics versus strategy now strategy and tactics tend to be used interchangeably today and they are actually very different.

But the word strategy seems a lot sexier so people are using strategy in the way they would use tactics but they are different tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal whereas a strategy is a collection of tactics all working together cohesively to deliver a higher goal now if you go on google the term marketing strategies then you are surely going to end up on a blog post that lists tactics so you will see the likes of Google ads and Facebook ads and SEO and Content Marketing and Email Marketing these are all individual tactics they are not strategies.

And on their own tactics have very little impact at all because they're not part of an overall system so a bunch of isolated tactics is not a strategy because those tactics are not part of an overall system and if they're not part of a system they lack impact.

If you think about a machine there are a number of different devices within a machine all performing a very specific task now that device on its own lacks any kind of impact it only really has an impact when it's part of the overall machine and those devices are all working together to do what the machine is intended to do so the underlying message there is that you can have as many marketing tactics as you want.

But if they're not all cohesively working together as part of a system then they're absolutely useless your business needs a system of tactics all working together cohesively to guide your audience and that is exactly what a marketing funnel gives you it is a complete and coordinated and progressive marketing strategy and system that guides your cold audience into happy customers and that is exactly what you need for your business.

You need a system that will guide them from one step to the next so how.

Do you build a marketing funnel for your own business well you start with a marketing funnel framework now at the top of the funnel you're going to have your cold audience these people don't know who you are and don't know what you're about hey can fit into their lives and at the bottom of the funnel you have your hot leads and people who are most likely to do business with you people who probably.

Know like and trust you and are very very close to converting into a client so you need to understand the different phases of the funnel and the tactics that you can use within each of those phases so i want to go through each one of those phases with you and the tactics that you can use within each of those phases so as you go through think about your own business and your own brand and how you can apply that phase number one is attention so in this phase nobody knows who you are and you have to change that now in the old days businesses found it a lot more difficult to get that attention.

Because they had to pay for that privilege they had to pay for billboard ads or magazine ads or tv or radio ads but today the landscape is different if you do have a budget you can play with the likes of facebook ads or google ads but if you don't have a budget you still have options you can go on to facebook groups you can go on to forums or you can use social media organic posts to really get that attention but it's really important here that you have a unique perspective.

And you are giving value if you just go out and regurgitate everything that's out there you're not going to get that attention so along with the platforms you need to be smart and you need to add value to the marketplace phase number two is traffic so now you've gone out there and gotten attention you need to leave a trail of breadcrumbs so you can turn that attention into traffic now this traffic will come to a place that you call home now this is typically your website you can't have an extra step in here to lead them back to let's say a youtube channel before going to your website but typically you want to bring traffic to your website.

Because here you can design the experience that you take them through and ultimately you will have a call to action there that will lead them through to the next step so this step is all about turning that attention into traffic so they come into your world and then you can lead them through to the next step phase number three is the micro commitment so once you've gotten them onto your website.

Then you want them to take some kind of action so you want to level up the value that you're giving them you've been giving them value on your social media pages or out in forms and you've gotten them onto your website but you want to level up the value that you're giving them here because you want something in exchange for that value you want at least their email address so you can follow up with them and if you're able to package together some higher level of value then typically your audience will be happy.

To give you their email address they'll put their hand up to say that they're interested in what you have and they'll give you permission to follow up with them now.

A good example of this is a lead magnet in the form of an eba ebook or something that's downloadable and really easily digestible or a webinar that they can come to and get some higher level value from you but here you want to change the relationship with that exchange of value and email address.

So you can follow up with them later on phase number four.

Is all about nurturing so you've gotten that email from.

Them you've gotten that permission to follow up with them so you are at a massively advantageous position now because the messages that you put in front of them you're not interrupting them anymore you're not on their feed acting as a nuisance you're in an intimate place which is their inbox and you have the opportunity now to follow up with them to nurture them to give value to show them that you understand to empathize with them and really really build that relationship and build that connection.

To show them that you know what you're talking about that you know where they want to go and you know the challenges that they're coming across and you can help them overcome that so this is a really really important stage in the relationship building and you really want to nurture them you have that email now you have that opportunity to give them value in their inbox.

And this is a really important step phase number five is the conversion so this is where the rubber meets the road and this is where you make that ask you ask your audience for a transaction you ask them for that sale now this can be broken up into two parts this can be a micro commitment first and then a full commitment later on or you can just go in for the full commitment a micro commitment would be something like a tripwire offer like a one dollar seven dollar forty-seven dollar offer that's not really what your core offer is about it's not where you make your money.

But that will change the relationship between you and your customer and the fact that they have put their hand into their pocket but even if you do put this micro commitment step in there that is only designed to lead on to them taking you up on your core offer whatever that may be but this step changes everything in the relationship they are no longer a lead they are now a customer even if they've only signed up for a seven dollar or 47 offer they have changed that relationship.

And they are now a customer and this changes everything going forward they have confided in you they have given you their trust and everything else in this this relationship going forward is about you nurturing that relationship and confirming to them that they made the right decision and phase number six brand advocacy now a lot of businesses forget.

About this stage because they're all about the sale and once they get that sale that's job done see you later and they're happy for their customers to walk off into the sunset because they've gotten what they wanted which was their money but if you want to build a brand if you really want to build a successful and strong brand over time then those customers are the key you want to turn them into brand advocates and if you've taken them through a successful.

Journey and you've given them some kind of successful.

Outcome then chances are they are happy to talk about your business they are happy to talk about your brand and promote your brand to their friends and to their family all you need to do is to nurture that relationship.

So stay top of mind with them continue to show up in terms of giving them value and incentivize them to tell their friends and family about your business and about your brand now any business trying to market their business and trying to market their brand can get very very overwhelmed when it comes to marketing because there are so many ideas and tactics and strategies that are out there in terms of what they should do what they need to do but you don't need to know every single tactic you don't need to do every single thing you don't need to be everywhere you just need to understand.

The stages of your marketing funnel once you understand those stages then you can decide what tactics you are going to use within each stage once you've decided what those tactics are you now have the makings of a system that will take a cold audience and turn them into happy customers know the stages of your marketing funnel decide on the tactics that you're going to use and execute that strategy but i'd love to hand it back over to you i'd love to hear what your experiences are when.

It comes to marketing tactics marketing strategies marketing funnels if you have any experience at all are you overwhelmed by the amount of advice that's out there the amount of tactics that you supposedly need to do or are you starting to come to grips now that you need a system and a marketing funnel could be the answer for you i'd love to hear from you in the comments below about your experiences and your challenges if you like this video please give it a thumbs up hit that subscribe button and the notification bell as well it'll let you know when i've got new videos coming out if you want more actionable brand strategy tips and techniques just like this one head on over to BrownMasterAcademy.com.

And get yourself signed up for the list it is free and I keep some exclusive content for that list as well so get yourself involved but as I said I'd love to hand it back over to you I'd love to hear from you about your challenges about your experiences.

I'll do my best to answer all of those until next time brand like a master and I will see you in the next video

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Business Model Innovation

Business Model Innovation

Have you ever wondered why hyper successful companies like Nokia or Kodak suddenly lose their edge or how could firms like Commodore computers grundig nakamichi Newsweek or Polaroid possibly fail did they not have abundant R&D resources.

Top employees and profound knowledge of their markets yes but they had another thing in common they all missed the moment when they should have left their successful path to rethink their business model they missed out on radical innovation because they were too busy managing daily business and serving current clients instead of envisioning future opportunities.

In other words today's success is the enemy of tomorrow success the innovation cycle spends faster than ever in nearly all industries innovation either increases the customer value of a product or service or it lowers their costs and therefore creates a competitive advantage ample for instance creates a high perceived customer value with its innovative new products and Dell reduces its costs and working capital through build.

To order processes but even though its importance is undisputed there are many misconceptions about innovation three myths are particularly pervasive first innovation stems from ideas nobody has had before second big success requires big resources and third innovation breakthroughs are always based on fascinating technologies luckily they are all wrong IBM did not invent the personal computer.

Apple did not invent mp3 technology and Amazon did not invent the online bookstore successful innovators learn and recombine as the Pioneers get eaten by the wolf's.

Cisco had virtually non-existent Rd Resources but out innovated the largest research lab in the world AT&T Bell Labs 14 of today's 25 most innovative firms have innovated their business model and not just their technology take firms such as.

Google Amazon or Ebay great algorithms yes but it is the business model not just the technology that is responsible for their success so what exactly is a business model innovation a business model provides answers to four questions who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue and a business model innovation changes at least two of these four dimensions in our research we've looked at all major business model innovations in the past 50 years they have all revolutionized one or several industries.

For instance IKEA has redefined the way we buy furniture TomTom has transformed the navigation business or eBay has changed the world of trade yet only 10% of these business model innovations or novel and introduced new business model patterns the other 90% merely adapted refined or combined these patterns for instance innovative companies often apply creative imitation they ask themselves how could a business model innovation from another industry revolutionize our own industry in total we have identified 55 business model patterns.

That are responsible for all business model innovations for example flat rate supermarket rent instead of by experience selling ecommerce or the razor and blade pattern let's have a look at this one since 1904 Gillette has been giving away razors for next to nothing but selling its blades at obscenely high prices Nespresso creatively imitated this pad selling cheap coffee machines and expensive coffee and revolutionized the coffee industry and many other companies applied the razor and blade pattern to remember.

Apple's iTunes Amazon's Kindle or Hewlett Packard's inkjet printers now what do you have to do to innovate your business model we advise you to follow four steps initiation ideation integration and implementation during initiation you analyze your current business model again who is your target customer what do you offer to the customer how do you create the value proposition and how do you generate revenue during ideation you confront this business model with the 55 business model innovation patterns and develop new models how would Miss preso conduct your business or is there a match between your product and the experience selling pattern challenge your basic assumptions.

And the dominant logic of your industry but don't try to reinvent the wheel instead use analogies and learn from other industries during integration you need to check the consistency of the business model this is important detail work where you examine all four questions regarding organizational fit finally during implementation it is time to awaken the Beast but be careful in iterative cycles you design a business model build a pilot test the pilot and return to the design pace it is important to not only gain qualitative and quantitative data to verify or falsify.

Your assumptions about your new business model but also not to forget about the soft factors of innovation thanks to incorrect management behavior and organizational resistance more than 70% of all change initiatives fail therefore keep a few rules in mind first only implement one business model at a time second clearly communicate the new business model and the need for change third don't overemphasize short-term kpi's innovation needs time fourth get top management commitment without their sponsorships business model innovation is doomed to fail and finally overcome the not invented here syndrome got that let's wrap it up then innovation.

Is the key factor to defeat path dependency and stay competitive in today's economy yet innovation is not necessarily about new technologies excessive research and development or about creating completely new ideas most of the time innovation is about learning from others and reinventing your business model not just your technology this can be done in a structured process of initiation ideation integration and implementation you analyze your business model apply the 55 innovation patterns check for inconsistencies and start implementing carefully keeping in mind success factors and pitfalls are you ready then to revolutionize.

Your own industry try to creatively learn from the Giants whose shoulders you are standing on think big and think different Steve Jobs did it so why can't you

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My 500$ in 30 Days CPA Marketing Blueprint ✅

My 500$ in 30 Days CPA Marketing Blueprint ✅

Welcome to my free cpa marketing course today I am going to share with you a complete business plan from day one starting from zero dollars no website no audience to the 30th day with around $200 to $500 revenue let's start i am very happy because every week i receive new emails from people watching.

My videos They share their success stories and how they built their website and started making money online after watching my videos I hope you are the next person to send me their success story after watching this video So let's get started, before our first step.

Preparation step In this step we will learn some concepts in a minute or two to understand what you will do in case you are a beginner, what is cpa or commission marketing for any action simply you will get money when someone does an action this action can be just a registration on the site that put his email address or just download the app file or maybe mouse click on an ad or even buy a product so all of these actions you can get paid for with cpa marketing today we will focus on actions to.

We are not here to tell you you will get rich after watching this video No let's be honest if you want to achieve this number in thirty days you need to work hard about two or three hours every day with understanding Everything and if you have questions.

I will help you in the forum and in the comments section with understanding and start to work you can achieve this goal if you are not serious you can close this video and go somewhere else The next question is in concepts, can we do this on mobile In short yes you can but of course some The tasks will be a little more difficult because the screen is small, but if you have no other choice, you can start with your mobile phone number three.

Can we start for free? Yes you can get started for free as you will see in this video number four how we can work We will simply choose an offer and we will promote it This offer will be as simple as putting in an email address or registering in an application or filling out a survey We will not sell anything and this is what makes it fairly simple as I told you For beginners so these are the concepts you need to understand before we start cpa marketing start now with the first step of finding the right offers let’s simplify things how can we find an offer simply.

I will share with you some sites that will make things a lot easier for you number one odigger site .com Here you can search for offers and you can check ratings and network reviews for the best offers The next site is offervault.com Here also you can filter by networks by categories by countries and whatever you want Find offers and networks and everything in detail number three is.

H-supertools you can Find here the best commission programs and make sure to start with cpl programs that pay per lead like Sendinblue for example if you open Sendinblue you will see that they pay you for registering new customers like constantconta ct will pay you five dollars for each registration without selling anything if someone signs up you will get paid another site is Semrush you can charge ten dollars for each lead if someone signs up and inserts the credit card you can get ten dollars 0.

 

01 one dollar Per email only email and two hundred dollars if they pay for a subscription great option another way is to go to google and find cpl commission programs go do some research and find something in your field that you can promote what you mean by cpl it's a cost per potential customer that.

When someone signs up you will be paid another way is to go and join cpa networks like maxbounty like Performcb.com like admitad and other networks we have many networks now for starters you can start with cpalead or cpagrip which allows you to get approval easily in This network and start with these networks to get some experience and learn now before we continue.

I have a very important note I will tell you when it comes to CPA and affiliate marketing especially in CPA we have a lot of many Fake offers a lot of unethical offers promoting things related to pornography or possibly drug related and sometimes they are just fake offers to collect and steal information from users so be careful please take this as real advice and for me.

I avoid any offers on these networks to be on the safe side I use real software like semrush like constantcontact like sendinblue or simply search on google and find real software i test and guarantee it works and nothing hurt people and then i promote it another thing to take care when finding an offer is cookie what is cookie duration let me show you an example.

Really to understand if you go to H-supertools again you will see I have 60 days 30 days 30 days cookie here and so on what does this mean? Let's take an example I'll open an impact and I'll sign in to my commission dashboard ok you see here I have a few clicks some conversions if you go here the brands of my brands.

I promote here you will find constantcontact a potential customer email address five bucks let's see semrush says 0.01 for registration 10 for free trial etc now if we create a link and get that link so this is our commission link here for semrush or cpa promotion when someone clicks on that link it will open it in browser in browser if they go here in chrome for example and go to the app you will see the cookies for each website.

This cookie will be saved the day the user opens the link and it will be available for about 30 days or 60 days and so on so even if he signs up later like after 20 days you will get commission also for that.

Keep cookie duration in mind Choose a program that has at least 30 days or maybe 60 days of cookie duration.

The second step is to build our money making machine with Our sales funnel , web pages or product we want to promote How do we do it? We have five strategies in CPA Number one are Content Lockers If you come back here to cpalead or cpa grip you will find here Content Locker Link address.

This means you can simply offer users a free download file and if they want to get the free download they will complete an offer and you will be paid when they complete It's that simple The next strategy is to build a website around your offer I'll show you some examples shortly.

The third method or strategy is to build viral tests This is one of the best ways to get people to complete a cpa presentation like building a personality test and if they want to get the score they should complete the presentation.

We can also build review sites a site that reviews some products and services and then mention your commission or cpa link or you can simply build a landing page pages around your offer like in these examples by promoting a specific product and then promoting these pages like what we will see shortly in step number three Now let's see some examples of websites that are doing marketing for cpa and I mean just cpa maybe you can get some ideas you can see here nerdwallet.com if you click on.

The credit cards will give you options for the services that manage and deal with these credit cards if you click it will give you this table here click on the app now and it will take you to a cpa page.

Or landing page and so on so this site is built to promote services and products another one is "money supermarket" again loans Car insurance and credit cards choose any of these services for example you will see a brand and you need to complete the registration process this way you complete a cpa offer etc.

These are examples of websites created to promote cpa offers another example as in my case as in H-educate if you open it in my blog.

I write articles on different things if you go here and search for semrush you will see.

I have several articles and posts about semrush how to get visitors with semrush if you open this you will find a lot of links to semrush which is cpa or commission links etc.

You can have a website dedicated to a specific product or promote multiple products in a review site that's enough let's move now to the third step which is the main step promoting your products in order to promote cpa products.

We have three strategies mainly Number one is Paid Ads Basically Native Ads.

Please save this and write this Native ads and push notifications mobile basically have a lot of Native Ads like outbrain and like mgid and many others you can test if it You have a budget to promote your products and landing pages The next method especially if you have a website or blog.

Is SEO SEO I have a complete free course on this topic in the description below you can check it out We also have three ways Three ways to get visitors.

I will explain shortly but before that I have An important point for you that you have to understand two things when it comes to cpa and affiliate marketing which is tracking and split A/B testing when you are running a campaign especially in paid advertising campaigns or promoting any product.

Use link shortener and link tracker to track your business and your number is two Use A/B testing which means This is a multi landing page test now about free methods I have a complete free pro course in the description below here on my channel to learn how to get visitors Any webpage you want Now Bonus time.

If you want to get my Affiliate cheat sheet My software What.

I promote and How I do it in detail You can go now and check out my full Affiliate course again here on my channel Totally free Watch it now if you Seriously getting started Watch the free spins and start today See you later.

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Loads List: Off Grid Solar Power System Design - Step 1

Loads List: Off Grid Solar Power System Design - Step 1

Hi. I'm Amy Beaudet from the altE Store. Thank you for watching the first of our video series on designing an off-grid solar system.This first video is appropriately called, Step 1 - Loads List. Figuring out how much power you need is a critical step that many people try to skip.

Designing a solar system without knowing your loads is like being asked how much gas do I need to drive, without knowing what type of vehicle or how far you are driving. Let's start at the beginning. Here's a basic schematic of a typical off-grid system.

You'll notice there is a generator in the drawing. That is there for instances when there is not enough sun to provide the power needed, generally Winter, and if you have an occasional load that requires more power than your system can provide.

For instance, if you needed to use a welder for a project, it may not make sense to design the whole system to be able to accommodate a tool that is used once a year. So having a generator available for occasional use makes good sense.

So keep this option in mind when designing your system. This video series will cover the major steps of designing an off-grid system. Let's start with step 1, analyzing your load.

So let's go over the steps to determine the amount of power you need. Start with a loads analysis. Unlike a grid tied system where you can just base the system on how much power you want to offset, an off-grid system needs to provide all of your power. With an off-grid system, you need to take a good look at what you are powering, and how long you need to power it. Going off-grid often takes changes to your lifestyle.

It's not as simple as just saying, "I'm tired of paying the electric company, I'm taking my whole house off grid and stick it to the man". You have to figure worst case scenarios; winter time, with little to no sun for days. Unless you are in a climate that has long sunny days all year round, most people who are doing a year round off-grid system will have a generator available to pitch in in the winter.

I read a quote from an off-gridder who said, "if it's going to be a sunny day, I can cook waffles for breakfast. If it's cloudy, I have cereal." When designing the system, you can't just say it's an "average" size system.

No such thing. You also can't base it on the square footage of the house or cabin. One cabin may have air conditioning, an electric stove and water heater, electric washer and dryer, a fridge and freezer, and the other may have LED lights and a laptop. Which one is "average"?

Who's to say? Do you think the same system will work for both cabins, even though they are the same physical size? You need to make a complete list of every electrical device you will be using, how much power it uses, and how long each day it will be on.

Don't forget anything. All UL listed equipment will have a power label on it.

Since volts x amps = watts, you should be able to get all of the information you need off the labels. Here's some examples from walking around my house. You can see some do list the watts, some list a voltage range, some and amps, and some list the DC voltage and amps used from a power block that is converting the AC voltage to DC. If the label only lists the volts and amps, but not watts, you can multiply the volts times amps to get watts. Once you have watts, you'd then multiply the watts x hours a day it is on, and you get watt hours a day.

This is not perfect, as it may just be listing the start up current, and not the continuous power, but it is a starting point. If the voltage listed is DC instead of AC, you would still multiply the DC volts by the amps to get watts. If the voltage listed is a range, like 100 to 240 volts, you would use the voltage that is used in your area, for instance, 120V for North American outlets. Some loads, like a refrigerator or a pump or furnace fan, are not on continuously and have a high surge when the compressor turns on, making it difficult to determine how much accumulated power, or watt hours, it uses throughout the day. If it is Energy Star rated, you can find the Energy Star Label, either on the appliance or on the Energy Star web site.

 

If it is not Energy Star rated, and you are looking to power it with solar, it may be worth it to replace it with an Energy Star fridge. The Energy Star label will tell you the average annual kwh used.

From there, you can simply divide it by the number of days in the years, 365, to see how many watt hours it uses in a day. In this example, 383kwh a year, divided by 365 days in a year = 1.049kWh a day.

You can multiply that by 1000 to determine how many Watt hours a day, as a kilo watt is 1000 watts. A more accurate way of determining the power consumption is to measure it with a device like a Kill-a-watt meter.

You plug the meter into the outlet, and then plug your device into the meter. It will show you an instantaneous wattage, volts, amps, and accumulated watt hours. It also shows how long the unit was measuring, so you can divide the watt hours by hours to see how many watts it is drawing on average.

Multiply that by 24 hours, and you have how much it actually used in a day. For example, if the Kill-a-watt says it used 1260 Wh over 30 hours, that averages 42W. 42W x 24 hours in a day = 1008Wh a day. Taking it one step further, 1008Wh / 1000 = 1.008kWh.

Alright, now that we know what each device is using, what do we do with that info? Using a load calculator can help you create the loads list.

This calculator is available on...

altE's website at altestore.com/store/calculators/load_calculator.

To use it, you enter the appliance name, quantity, how many watts it is in AC or DC .

You'll know it is AC if it plugs into a wall outlet. If it is DC, it runs off a battery, like your cell phone car charger. On at the same time indicates that the system needs to be big enough to power those devices that may be on simultaneously.

For example, you have no control over when your fridge compressor will turn on, or your well pump, but you can control when you turn on a light. So if there is a chance that multiple devices may be on at once, you must select On at Same Time.

That will help you determine how big of an inverter you need to handle that power if they all turn on at once.

Some devices also have a high momentary surge, like a fridge or motor. It uses 2 to 4 times as much power for a few seconds when it first turns on. You need to keep track of that as well, because if your inverter cannot handle that surge, the device may not be able to turn on, or you could damage the inverter. That's it for the first video in this series of designing an off-grid PV system.

You can go to our web site to use our Loads List calculator to calculator your own loads. Watch the next videos in this series for how to size the battery bank and the solar array , using the numbers we came up with from our loads list.

Also watch more of our various Video Series on our web site. We've got a team of highly trained Technical Sales Reps available to help you plan your system, give us a call..

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aMember Pro Review Membership Site Software Full Site Management

aMember Pro Review Membership Site Software  Full Site Management 

Hello, This is a review for aMemeber Professional that you can pick up from MEMBERPROAPP.COM This is the Membership Program Application that works standalone on your hosting platform. It is ...... PHP so it will work in any standard Linux hosting. It's independent of your CMS, so you don't need WordPress or Joomla to run this...

...but it also integrates with almost any CMS. They have a lot of integrations and plugins to make it run smoothly. There are a lot of excellent features that I'm going to highlight for you...It's got complete ... Backend control, so you can control every aspect of your membership site ... You can control the users, it's a good thing. So you can manage every aspect of their membership, you've got......reports, downloadable products, virtual products, physical products... ...you can protect content, hide content, and drain feed content to users... ...and so on, there's a lot out there. And that's a really good feature, it's the amount of payment processors...... in some countries where Paypal is banned or something doesn't work well, or if you notice...... a lot of customers from a certain part of the world, for example Alipay ...

...it is obviously very popular in china, and you don't want to miss it in china market, so you can integrate Alipay or Paypal ... ...or clickbank, or a lot of others, they say they have 200+ here.. ...usually you only get a handful, you get Paypal , Stripe , and that's a lot......but with aMember Pro you get a lot... ...that's easy to integrate. You have 6 translations straight out of the box, you have German, Spanish, French, Russian, Chinese... ... This is both front end and backend.They have a lot of integration, and we'll talk about that later, but... ...basically WordPress, and that's what I use. This is something unique, it offers free installation, and you usually pay $100 or more...

... to get the company to install it for you, but they offer free installation on your site. They have also added an affiliate unit so that you can make money from ... products , but also allow your members to make money by promoting you(s). You have full help desk integration, so you don't pay for a separate program, it's all included in this program.

And you also have protection for your site folders...

...so it will hide folders and files from unauthorized users. They've got some testimonials here , but this piqued my interest because I use MyThemeShop , and I use a lot of their plugins , I think ... ... they may have developed their own membership system but I was surprised to see them using ...... this one , which is really good. They have 370k plus users... ...and it's a big database , lots of people to manage.They say how fast it is, it works really well to manage downloads... ... memberships, renewals and so on. I'd like to mention, I forgot where I saw it ......we've been going for ......here... ...they've been going for 17 years ......this is not just a quick project, It only lasts 1-2 years and then it goes ahead. It's a long term project. There are a lot of clients... ...they are really dedicated to this. As I said. This is independent of your CMS, it's the PHP package...... that you install, and it will run independently but also integrate nicely with just about anything.

Let's go through a few of these features.

Unlimited membership levels, for example, you can get platinum, gold, silver, bronze and so on... You can set up re-billing, membership periods, etc. This is very interesting, and offering progressive content, so you can feed the content drip so that you can have one... ...one week package, another week two package and so on.

Payment Systems: Like I said, they've got Stripe, Paypal, and Clickbank. JV Zoo ......many more , 200 plus. Fine grain feature ... ...Membership management feature ... ... You can fully browse and manage members, it's not just an overview ... ... You can manage every part of your entire membership account. Subscribe and it expires automatically, so it's turned off.

Set it up once and it will work forever on its own.

Lots of integrated units. The translation has already been discussed, so this is another essential feature. It's a one-time payment, and the price you pay is forever. Some of the organic plugins I tried for WordPress ... ... they cost $150 up front for one year, you pay $100 for an affiliate ... ...

 

The plugin, then $100 for a helpdesk, and before you know it you're 500 A dollar down... ..

.and you pay a recurring fee each year... ...to renew it. But this one at the moment is $149 but it is usually around... $180 ......and this is a one time price. Once you pay for it, it is yours forever. Membership management Members can login and manage their orders, they can see their orders, how long they have... ...how much they paid, change passwords, what they signed up for and so on.

You can assign coupon codes for individual customers, group of customers, one-time codes, limited use codes, etc. You have flexible subscription forms. Also, this is another good feature, the regression process, for example... ...there is somewhere in the world where there are issues with Paypal... ...if that doesn't work they can use Clickbank backup, 2Checkout , and many more... ...so you'll never lose a sale! They got hundreds of 3rd party plugins and scripts......many of them were instantly integrated... ...the main one being WordPress.

I've got a free WordPress plugin to fully integrate WordPress with aMember Pro. You have an affiliate program built in and usually it is a cost addon with other packages ... 88 00:06:51,500 --> 00:06:54000 ... you can make all members into affiliates to get the best...... upgrade , You can choose members ... ... you can make members sign up ... ...and you can make payments via Paypal, MoneyBookers, checks etc.... ... you can get flexible commissions ...... and also you can reward Affiliate affiliates, so that people who make a lot of sales for you can get big sales, give them higher percentages. Another major feature is email management.

Normally, you will pay between $10, $20, $50-$100 per month for a good email platform... ...but you can use something like Amazon SES or use SMTP hosting for the hosts... ...and you can set up an autoresponder. and email directly from within the app itself ......you can have separate email lists etc ......you can use email throttling which is good for preserving your reputation ......allow 100- -200 emails per hour not to send too many messages and spam ... ... you can choose clients to send to (retail) ...... so (for example) subscribed to any including expired Expiry or ... ... you don't have active subscriptions, to invite them back with a special offer ... ...you can set up auto-responders ... ... and also if a member gets an expired package, you can send it ... ...an email to remind them to sign up. It's good to get customers back into your service and ultimately get you more money. Access control , so if multiple people have access to the backend ......

you can ... ... lock it , grant access to certain roles ... ... highlight another ...deny access To share... ...so you don't want someone to share the backend (access) with anyone so you can... ...if they use multiple IP addresses, you can lock the account. And finally, the technology, it's written entirely in PHP... ...using the standard libraries, so there's nothing special (required)... ...so this makes it fast and lightweight... ...you can create your own themes. If you want......and you get the full source code, you have full access to the entire package. So this is memeber Pro , you can pick it up from MEMBERPROAPP.COM at the moment they have it available at a sale price.

Overall, this is one of the best membership platforms I've seen... ... for the price and the amount of features you get with this is unbelievable, it has included a lot......there are a lot of different plugins, and it integrates..

... With all I can see (know). GET IT NOW AT MEMBERPROAPP.COM -- THANK YOU.

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Empire Traffic Membership Review 🔥🔥Clickbank Product From Fergal Downes🔥🔥 [Free Facebook Strategy]

Empire Traffic Membership Review 🔥🔥Clickbank Product From Fergal Downes🔥🔥

Hi in today's video review we're doing a product from Clickbank called  Empire. Empire is about getting traffic and they say in just 30 minutes a day you'll be able to  make 128 dollars per day with free traffic this is from Fergal Downes.

Fergal's been publishing  and selling products for over 10 years now this is a Clickbank product if you go on Clickbank  it'll look like this right here free traffic system flood your sites with free traffic it's  it's converting anyway people are buying it so we're going to do a review of it it has to do  with free traffic it's empire from Fergal Downes so anyway before we slide into the review for the  product Empire on Clickbank just wanted to show you i did mention that Fergal has been publishing.

For many years now these are some stats from his profile and you can look at all  the products he's published you know i don't know how often he publishes maybe once a month  maybe a little bit longer than that but there's a lot of products here  that have been published and this goes on and on and on now the thing is there is also an  important thing is that he has a Facebook support group that you can join and you're encouraged to  join on the home page so the areas that you will learn in this video the areas.

I want to cover is  number one i will explain in my opinion what this product is number two does the training help you  to use the product in other words is it clear enough that you as a newbie can use it is this  newbie friendly is this product newbie friendly is it something a new internet marketer can use  to make money number four do i recommend this as an ethical business model and i'm looking  at that as a long-term business model number five is it worth the cost that you're paying  for it is it worth it and number six downsides to using the training i'll cover them things i  don't like about.

The training things i think you should be warned about let's move on to  the review for empire by fergal downs so once you've signed in after you've made your purchase  this is the page that you're taken to fergal has a welcome video here and then we've got the normal  things here and encourage you to sign up with our support group which we just talked about.

And then here's number four click to start empire and what you do is you click on that and you'll  go to the dashboard now he's promoting this is a membership which i believe is meant to  be a training membership and now you're paying i think i paid one or two dollars  for a 14-day trial basis for us and then it'll be 37 dollars a month after that i believe that's to  be part of this membership the empire membership by frugal downs now currently this is module one  and as you go through there's i believe 13 lessons here most of these are short videos.

A few of them have some things down below that give you information about let's go to this one  here now this will talk about the facebook group and then he promotes signing up his facebook group.

And then there's also the two groups that he has incorporated into this plan that he wants  you to sign up for and become friends in these two groups the first one is the im watchdog is brent  rutucky's facebook group and there's over 15 000 members and then there's art flairs  facebook group including and also don't forget fergls so like i say that he  is promoting these two groups because they're large and he has a working relationship with them  but he also likes to promote his own group which.

I think is over maybe twelve thousand  fifteen thousand people okay it's around fifteen thousand people in his private group so anyway.

The relationship to facebook is the fact that this whole course sold course is based upon  using facebook making friends on these groups he even admits in some of the training in here that  there's a lot of spamming that goes on inside these facebook groups i've made a video about  adding comments and automatically adding comments and spamming the likes of facebook  and how it's not really a good business model.

You can check that video out the links up in the upper  right hand corner anyway as we move in each one of these videos has different things that come with  it like pm on your phone talks about personal messaging he also has some information about  some examples of what he believes should be how to personal message person on facebook  with links that you're trying to sell products to and the sales 1000 sales formulas like.

Your  secret formula training but these videos are not i found it to be rather vague  not much detail they're all really short i think the longest one's like 11 minutes long  most of them are under four minutes training is kind of vague there is i checked the method two.

Method two is not available it says you have to wait 14 days so let's pass the trial so i tried  that but however i did discover that method three did open to me as i looked at it and it's called  my lead gen that's a separate product that he sold and he teaches in here and that's going to be  setting you up it costs around 60 a month to set up lead generation getting leads.

Daily through sending emails out and kind of like spamming people with emails hitting them  hard and heavy he also has in here a group where he's promoting setting up your own autoresponder  not exactly sure why that is but this person has been set up with him through facebook and  here's the thing that concerned me as i went to contact this person and i get a warning  get a warning about a possible phishing expedition from this site so i got the heck out of here  really quick some of this is probably outdated it may even be unsafe for you to play around with.

You don't want any fishing done on your site or on your computer so the thing is just keep in mind  these methods i believe are supposed to be added but i don't know how long this has been up  method 4 was actually available too even though it says not supposed to be available to after 74 days  okay so i have some further thoughts about the spam spamming people with emails we're going to.

Look at that real quick and then we'll move into some of the otos that were presented to me after  i made the purchase so using empire i believe you will be doing this you'll be one of these people  sending this is like one of my spam folders i've you know i recognize a few of these names most  the names i've never heard of before so this is it's going to go in your spam folder right here  and you're going to say you know and do you expect you're going to get sales i don't know  maybe you will you may not so do you want to be spamming people having the emails go  into your their spam folders and if for some reason they don't and they're in their inbox.

Is that something that you want to have is that how you want to have your business represented  okay so i just uh purchased Empire from Fergal Downes and it's in the Clickbank product this.

 Is oto1 we're going to say no thanks i want us to supercharge the program i'm going to say no  thanks that's ot01 okay so i'm going to give you a downsell it's just the otos we'll say no thanks  ten dollars off making only seven dollars hold on a second second oto number two they will make  that no thanks instant five dollar discount this video is unavailable it's a little problem in the  say five dollars get my best traffic sources for just twelve dollars no thanks and then  there's oto three the video works on this one it's access this must be aiden i know Aiden  and Fergal i'll say no thanks.

This whole thing is about posting comments getting people to respond  fitting yourself into the group uh supply and he doesn't even go into details about  what to do he just kind of gives you a few lack of digital kind of comments that he would make um the  idea is i have seen it expressed a lot better from other trainings but the idea is to use facebook  facebook accounts you know joining groups adding friends you know like he does in this video here  he's going through now this is where he told you about the three groups that he wants you to join  he wants you to add buyer friends from them and then post messaging personal messaging.

Private messaging on to friends after they've comment on things comments that  you made in a group that's what this whole thing is about is using facebook to create  traffic and then people will after you've sent out a bunch of emails to them they'll respond and buy.

Products from you that you're promoting and he's telling you to promote his Empire  product and this one and product three he's talking about the secret late gen product  that he wants you to promote there that's kind of the gist of what Empire is  does the training help you that much i didn't find it to help that much kind of gives you a broad  stroke if you will a broad brush of what the idea is that he's promoting but it's not that detailed  and if you're a newbie you may not quite get what he's getting.

At  he does some provide some emails email things let's let's show you a couple of them  okay like in the lesson two done for you product this.

Is talking about signing up and checking his  leaderboard at the end of each month to see how he did for promoting his products then he's talking  gives you information and directions on how to sign up for clickbank.

And digistore24.com now i have done a video about digi store 24 and you can if you're not familiar  with it check out the video there'll be a card up in the upper right hand corner for you on that.

Clickbank is talking about how to promote the product and writes out that's this is one of the  steps that did go into some detail a lot of these are just getting just short videos let's look at  this one here eight now he's doing here is now he does encourage you to use his product because he  obviously wants to sell his product and the whole thing is kind of self-inclusive  if you will is it newbie friendly i i don't know yes and no do i recommend.

It as an ethical  business practice i'd say probably not i don't like the idea as i said with the earlier video  about spamming and using viral comments and post you'll see check out on my video that what i think  about that now i can see the downsides to using this training is that you're just gonna turn and  burn a lot through a lot of people on a lot of lists i don't think that highlight of Empire  the Empire from Fergal Downes from Clickbank i'm gonna rate this as like a three out of ten  it is methods.

That can be used and can be used effectively but i think he's just kind of lazy and  sloppy with how he set this up and his membership site for 37 a month i would definitely avoid it  i don't see that it's worth your time or your money especially because you can do these you  can get free trainings they're a lot cheaper than this and you'll have the information there that  you can use all the time this you have to keep paying 37 dollars a month to keep access to it  so again i give it a 3 out of 10.

 

If you got some value from this video  make sure you like it give us a thumbs up like the video don't forget to subscribe to  our channel if you're a first-time visitor tap the bell icon as well so you get notified every.

Time I publish another video like this that might help you with your business and if you  haven't figured out yet how to make money.

And you're getting  increasingly upset about spending more money on shiny objects then you can stop that  click the link down the description there's a 12-step program for free access it today.

Just go to that link fill in the information that's needed you'll get access to the product  immediately so thank you for watching this review today of empire by Fergal downs from Clickbank  we appreciate you Thanks for watching.

 God bless! Talk to you later!.

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