My Social Media Marketing Strategy That Drives SALES For Your Business

My Social Media Marketing Strategy That Drives SALES For Your Business
Hey my friend what is going on the question today is do you have a social media strategy that drives sales for your business when you sit down to make a post on social media are you thinking about the beginning or are you thinking with the end in mind and what i mean by this is are you thinking about what you're going to post.
Or are you thinking about the action that you want your viewer to take with you when they're viewing your post now most people just think completely surface level and this is why they're struggling to make sales with their social media marketing strategy but i want you to generate business and revenue when you're applying your strategy on social media so in today's episode.
I want to share with you a little formula to make sure that when you post you're posting on purpose for your business and you are making sure that you are focusing on revenue and driving sales for your business.
So let's dive in welcome to episode 270 my name is tandy eliza and i help you grow your brands grow your business and grow your influence online using social media.
I've been using these strategies to help me grow my multiple seven-figure brand in business over the years and anything that's working i like to come out each week and share with you in a new episode so if you're new here consider subscribing because i put out a brand new training episode and free resource for you and your business each and every week so when you do anything in life or business.
I want you to start thinking about the end in mind first what is the purpose of your actions and in business the purpose should always be to drive revenue and the same goes for your social media marketing strategy you've got to remember that followers does not necessarily equal revenue or business so to generate revenue especially when you're operating on social media you've got to understand your value ladder and i'm going to talk about how a value ladder works how to create one for your business in this episode.
And i'm also going to give you some examples of my value ladder so you can kind of peek in and see what i do to generate the most revenue that i can on social media now in every episode of tanya eliza tv i like to equip you with a free resource that goes with the episode so today since we're talking about posting on purpose and generating revenue with your social media marketing strategy.
I want to leave you with my 30-day profit posting planner tracker and template so this is going to give you a really good idea on what to post in the next 30 days that drive sales how to plan that out and how to create an entire 30 days worth of content in 90 minutes or less so you can focus on other things in your life and in your business so if this sounds like something that you would like you can grab it for free over on the blog at tanializa.com forward slash 270.

 
I'll leave a link for you in the description area where you're watching this video you can click the link it'll take you to my blog and if you're already on my blog right below this video you'll see a big yellow button where you can request access for free to my 30-day profit posting planner i think you're going to love it.
And it's going to complement this training episode super nicely so a value ladder is how your viewers your contacts your community your potential clients your leads whatever you want to call them online family members is what i like to call mine it's how they move through your purchasing path with.
You so you have to have an understanding of your value ladder and how people move through their purchasing path with you before you even go out and create any posts on social media because the post on social media has to complement the value ladder and has to put them into the value ladder at the point that you want them to be and the value ladder is actually created very strategically to help you convert more sales.
And get more people buying more often with you in your business so here's what a typical high converting value ladder would look like and this is actually how mine looks like as well so you put out your free content i.e your social media post typically that free content has a couple different purposes but if it's to generate revenue it will lead to a free value ad you see me do this each week with my freebies.
That i offer and that is another way to add value into my viewers life because people don't buy from you unless they know like and trust you so to do that we have a value add that we give that really really helps our viewers dive in a little bit more with us gets to see the type of value and the type of training that i offer on a free level without me even asking for any money.
Up front first so free content then we have them go to a free value ad then from the free value ad we're taking our viewers to an initial purchase and then from our initial purchase we're taking our customers now to a core purchase.
And then we're taking them to a profit maximizer purchase many businesses out there your business included might not yet have multiple ways that people can buy from you maybe you only have one way that your clients can buy from you and that's completely fine for now but i want you to start thinking about the value add and and moving people through that ascension series with you because this is how you really maximize profits but if you just have one product.
Right now that will be your initial purchase so basically it's going to go free content i.e your social media post free value ad and then your initial purchase so when you're posting something on social media you have to start with the end in mind where in your value ladder do you want that post to go now sometimes and most often i would say 85 to 90 of the time i have my free content out on social media that leads to my free value ad so i know okay if i do this post the purpose.
Of this post is to offer this free value ad and that's where i want my viewers to go now sometimes i would say 15 of the time i might make a right direct to offer purchase like you know this would be for my long time viewers maybe that tune in and we do maybe a special or a promotion and so i know okay if i'm gonna post on social media i want my viewers that see this social media post to buy xyz product.
And in that case i'm going to reverse engineer the social media post to serve that goal so when you're posting on social media you don't just want to think about what do i post today to serve my audience although that is a really good thought you want to do what the experts do what am i going to post today to serve this goal in my business.
This revenue goal of my business where am i inserting the viewer into my value ladder now if you do that you're not only going to gain followers which are important as a vanity metric but for business metrics that matter i.
E revenue you want to serve that goal first not the followers first you want to get the revenue first then you want to you want to ask yourself the question where do i want my viewers to go on my value ladder when i do this social media post and then create the post with that goal in mind and i don't want you to be a pointless poster i want.
You to make sure that you're maximizing all of your efforts in your social media marketing strategy and you're not wasting time or wasting dollars each piece of content that you post online has the potential to work for you 24 hours a day seven days a week 365 days a year you might as well make sure that those posts are serving your business goals so think about the end in mind the next time you post also make sure to grab the free resource.
That i put together for you that goes along with today's episode which is my 30-day profit posting planner and tracker so that you can create 30 days of revenue driving posts for your business it doesn't matter what business you have this will work for you in 90 minutes or less this will completely take this strategy to a whole other level for you and it will also make your social media posting life a heck of a lot more profitable and easier and maybe make it a little bit more exciting.
For you so you can head over to the blog at tanializa.com forward slash 270 click the link above or below this video in the description area it will take you to the blog underneath this video on the blog will be a big yellow button where you can request free access to my 30-day profit posting planner i think you'll absolutely love it and when you pick it.
Up and you go through it if you do love it share in the comment section with me what you love most about it alright my friend as always i leave a bunch of additional extra great resources and value for you in the show notes area of where you're watching this video.
So make sure to check that out if you did find value make sure to get this out to your people share this with anybody that you think might love it as much as you just did give it a like give it a thumbs up and i will see you next week on tania eliza tv you.
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