How To Create A Market For Your Product

How To Create A Market For Your Product
How to create a market for your product? Do you may have a product  and you're like I need to create a market for it so there's 2 options. The first is to take the statistically proven 10-year grueling journey to create a market or just take the shortcut that I'm about to teach you inside this video. Let's dive in. Once upon a time, little Timmy wanted to start a product  so he went he created a product and he put it out there and then he asked himself gee whiz.
Who  should I sell to and then he failed in a blazing fireball because he thought that entrepreneurship  was about luck, okay, and he's like who should I sell to and just exploded and failed. I used  to think the same thing, that entrepreneurship was about luck and I have my product now, who should  I sell it to is the biggest trap of brand new entrepreneurs. So, I'm going to teach you in here  3 quick ways to make sure that you actually have a place to sell to you,  we have a group that you can go sell to once your product is done. All right step number 1, repeat  after me because this is rule number 1, you do not create a market for your product, that is the  kiss of death, all right, that's a kiss of death in all entrepreneurship.
You don't create a market for  your product, the wrong order.
Everything has to do with order and I used to do the same thing, I did it out of order. I went through 34 product tries over 5 years. One of the reason, one of the  core most reasons that they all failed was because I did it in the order of little Timmy, right?  I created the product and I said who should I sell it to? If you're asking that question after the  product is already done, you're probably not going to win, all right?
You're dead in the water, you're  dead in the water, that is such a secondary small question to ask.
What you really should ask first  is where is the market that I would like to sell into, right? This is a big, big mindset shift and it  is again one of the major reasons why people fail so much. So once I figured out this whole thing, I went through 46 successes and we did 10 million in about 3 years and it  was one of the most key pieces. I remember when I first began this game.
Again, I started, guys, it was honestly was so frustrating and you might be frustrated as well. You're like I have a  product. right? If you're watching this right now you might, I have a product. I started creating  the product and I put the product together and I put it out there and I remember I was in college.
One of the first big products I ever created was actually when I was in college and it was...  it took me 8 months to build it. I was in college full-time, I was in the army, I was at kids, right, it was very it's busy, right?
It's busy and so I was spending from midnight to about  2 or 3 a.m. every day building my own product. I did that for 8 months and at the end of the  8 months I was like so excited. I was like doing the math on the back of the napkin, right?
If 1% buys and 1% of the 1% buys the upsell, what island will I buy? You  know what I mean? I was like running the math in my head like, I only need this and we've all done it.
We've all done it what happened in reality though was that I went and I created the product, super  good product. Super good product and the offer was awesome but I didn't find my market and how to create a market for the product that I have, wrong order, completely wrong order.
And so, I failed.  I failed. Just like little Timmy, I exploded in a big ball of fire, right, and I was like man, this  entrepreneurship game like some people just get lucky. It has nothing to do with luck, it has to  do with the order that you answer the questions in and it took me a long time to realize that. Funny  enough, one of those early.
That same was one of those early info products that I created, I went  back and I rinsed it back up and I fixed it and I went backwards and I relaunched it several times  but I asked the questions in a different order and it was one of my first, actually my 2nd million  dollar product, okay? So it has to do with the order of the questions that you're asking, that's why I get so huffy puffy about this.
It's not how do I create a market for the product that I have? You already did, you already did and the reason is because you're not the one buying it.
You're  not going buying it and so where did you get all the data for how to build that product? From your own head. Okay, now don't do this but I did this. My ex-wife and I, when we were going and having our  first 3 beautiful little girls, oh my gosh, just so, so adorable. I'm a proud daddy  and our first little one was on the way and I remember my ex-wife and I were in the  hospital, she had to be induced and we're sitting there, nothing was happening yet, okay?
Nothing was  happening yet however, I was texting Noah Keegan.
If you don't know Keegan, he is an influencer and  he ha this thing. This is 9 years ago, 10 years, 9years ago and he had this thing,  about 8 years ago, sorry. I had this thing where you could text him before he bought his product. And so I did what probably a lot of you are doing or have them.
I said Noah, I went and I've  done all this. I'm so excited, I made this thing, there's a problem and I've solved the problem and  it's an amazing product and I put it out there and do you think that I should...
Actually  I hadn't built it yet but I was asking him.
I said do you think I should build a product now? Yeah, I said do you think this is a good idea and he goes I don't know.  I said wait a second. I don't think you get this. I've done focus groups, man.
I'm going in, I've done  all this stuff and it's like, I said do you think this is a good product idea? Do you think I should go out? Do you think I should actually pursue this thing and he goes I don't know  and I was getting frustrated. It was nothing was happening, we were in the hospital, okay, one we had to wait a long time, I was sitting there and I texted me. Do you think I should  do it?
He goes dude, I don't know. He said I let people vote with their wallets, not their mouths. I was like oh, I'm doing this wrong. I had asked, I had gotten past the thing where I realized I'm not  the one buying it but I had also made the mistake of letting people say with their mouth not their  wallet, yeah I'll buy that.
This is a key piece, this is one of the biggest reasons again a lot  of entrepreneurs fail out of the gate.
 
It's because they first answered their own problems and second  of all, they did not try to actually sell the idea, actually try to sell and collect money from the  idea. There's so many entrepreneurs successful ones that talk about that this is how they do it, they'll actually collect real cash or they'll figure out ways to, right, and there's rules, there's  laws on ways to different do this. I'm not your legal guy, okay, but the concept being try  to actually sell the thing. Try to actually sell it and if no one opens up their wallet, don't go  waste your time making the product. So, a lot of the more successful entrepreneurs out there, we  all, we figure out the idea, of the offer in the product but then we go straight to sales message  and we begin trying to sell or at least drum up those who open their wallets, right?
And then oh,  you're ready? You're ready? You want a buy? You do? Cool.
It comes out 2 weeks. I'll be right back  and we go make it okay super common on successful entrepreneurship caveat by those who actually have  a lot of failure. All right guys before finally answering the entire prompt of this entire video, hey guys hit the subscribe button. Hit the like, hit the bell. Also like comment down below  what is like the biggest crash and burn products you've ever put out there?
I'm sure that we all have a whole bunch of them. Entrepreneurs make a lot of products and a lot  of offers. I have burnt on so many of them. What's your craziest one down below, also share this video. There are so many people who have this question.
This is a common new entrepreneurial question but  it is very much the wrong order, right? So please share.
We'd love to actually help others as well. All right so rule number 1, remember you don't create a market. You got to figure that out before  you even start building the product.
Second of all, listen to the dream customer. They're the ones that  are actually figuring that out. The second thing, oh sorry, the 3rd thing, I can't count.
The third  thing is let's actually talk about how you do the actual thing I'm talking about now, okay? How  do you create or how do you find a marketplace to go sell to?
Again, solve that before you even  start building the product but let's say that you did and let's say you're like Steve. I'm good. I'm  ready to rock, here we are. How do you actually go do that? Let me just ask a quick question here.
How many of you like Black Friday? Thanksgivings come, the very next day there's  I know in Canada it's called unboxing day, right, or boxing day. Steep crazy discounts, right? Huge, big, massive discounts. How many guys love Black Friday?
I will say that I hate Black Friday.
I want no part of it at all. It drives me crazy. I cringe every time. I'm like you want to go  do Black Friday?
No. Would rather rub some salt in some wounds. I hate it. I can't  stand that amount of crowd, that drives me nuts. I'm way more of an introvert than you probably think  and so like, no.
Absolutely not. There's a point to that though. Some of you watching this right  now, you do like Black Friday, that's great. Wait a second, so does that mean they shouldn't do Black  Friday just because I don't like it, no. Guys, I want to touch on a really powerful principle right here  that will really help you in your product creation opportunities and it's this.
Think about your  dream customer and they're going to a marketplace to buy and sell, all right, some of them like to buy  through Black Friday or let me change it. Some of them like to consume the sales message  through Black Friday, some of them like to consume the sales message through email, how many is about  something through email.
Some of them like to consume their sales message through phones, same  message just using a phone. Someone like to use their sales message through content like this, right? How many has bought from one of my videos?
A lot of you have, okay? Some of  you guys like to consume sales message through, through, through, through. What you're really doing  after you have a product that's done is you're looking at the marketplace and you're asking  all the people that go here, all right, how do they like to consume sales message? How do they  like to consume and be pitched too, that's the big question and then you figure out what the top 2 or 3 ways are and then just do the same, right? Just do the exact same.
I will not buy through  Black Friday but man, I buy through Instagram influencers personally. I buy through sometimes  I buy through webinars, sometimes i buy through phone but I typically buy through emails the most  and all of them are correct, all of them are correct. And so what you're going to do is  you're going to look at the marketplace and ask what are all the ways that my dream customer is already saying this is where I pull my wallet out, this is how I pull my wallet out for that, Perfect  but I like to pull it out for that, that's fine, right, and I rank them out and I'm like cool, those  are the top 3 ways we're going to attract and approach and pitch my dream customer the product  that is already done.
Does that make sense? This shortcuts a lot of the questions about how should  I approach them, how should I sell to them so if your customer's not on freaking Clubhouse, don't go  to Clubhouse.
It's a waste of your time. If they're not doing this or that, not doing phones, if not, then don't do those things. You actually get easier sales by approaching the dream customer in  the ways they already open their wallet for. I got a free gift here for you.
Do not click off  this video yet go to internetlaunchsecrets.com. 
The link is in the description and in the first  comment and what you're going to get from that is you'll see how I solve exactly the things I  was talking about in this video.
So, if you're like oh, that was a lot Steven but oh my gosh like  what you're gonna see is 3 case studies of me doing exactly what you just learned in this video  and they're the ones that made the most money for us over the last 3 years. We just keep  repeating them. So, if you want to see very lucrative campaign strategies on the internet  in action, case studies just from us, go to internetlaunchsecrets.com. We'll see you there..
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