Advertisement | How to write a Classified Ad | Format | Example | Exercise | Class 12

Advertisement | How to write a Classified Ad | Format | Example | Exercise | Class 12
Hello Friends, Welcome to Free Writing lessons. In this video, we will learn all about advertisement writing. First, we will learn what is an advertisement? Then, we will look into the format of it. and finally, we will understand it with an example.
So without further ado, let's get started. What is an advertisement? An advertisement (often called an ad) is the promotion of a product or service. Have you seen a post of Job Openings in newspapers, or video of your favorite chocolates on television, or post or videos of online courses on digital platforms like Facebook, youtube? These all are forms of advertisements.
So, Why is it done? It is a guaranteed method of reaching an audience as it attracts interest, engagement, and sales in public. There are mainly two types of advertisement, 1. Classified Ads 2. Commercial or Display Ads Classified ads are used by the general public to promote or use services.
The main aim here is to get things noticed with as minimum words as possible which is generally less than 50 words. It is simple in look. On the other hand commercial or display, advertisement is done by leading organizations to promote their product or services. It takes more words and is more expensive in terms of advertising cost. it is visually more attractive with varying font, shape, and size.
Let me explain to you with an example of selling a car. This is an example of a Classified Ad and This is an example of a Commercial Ad. Now, you would have got an idea that how these two ads differ. Today, we will learn all about Classified Ads. There are seven types of Classified Ads mainly asked in exams,
1.Situation Vacant This advertisement is written by an employer who is looking for the services of a person in his organization.E.g, if an IT company wants a Computer Engineer, then the advertisement that they will publish will be 'Situation Vacant'
2. Situation Wanted This is written by a person who whats a job. e.g, if you have completed your Computer Engineering, and now you want a Job, then the advertisement that you will publish will be 'Situation Wanted'
3. Lost and found This is written in case any object/person/pet goes missing giving descriptive details for the same. e.g, you lost your bag which contains all the certificates then the advertisement that you will publish will be of 'Lost and Found
4. For Sale This is written in an attempt to sell property, assets, office goods, etc.e.g, you want to sell your office then the advertisement that you will publish will be ' For Sale'
5. To Let This is written by a person looking for tenants for his/her property. e.g, you want to give a home on rent then the advertisement that you will publish will be 'To Let'
6.Accommodation wanted This is written by the ones looking for a place for accommodation. e.g, you want to a home on rent then the advertisement that you will publish will be of 'Accommodation Wanted'
7. Matrimonials This is written while looking for prospective marriage candidates e.g, you are looking for a suitable groom for your sister then the advertisement that you will publish will be of 'Groom Wanted' So, these are some of the types of Classified Ads.
Now, Let's learn the format of Classified Ads. The format of the Classified Ad is simple. There are three things involved in it.
1. heading First, write the Heading of the Ad at the center of the page in capita; letter.
2. Content Next, write the content of your advertisement in not more than 50 words.
3. Contact Person At Last, add the name of the contact person whom to contact if applicable. All this must be covered by a rectangular box.
Again, I will repeat quickly.
1.First, write the heading of Ad
2.Next, Add the content of the Ad.
3.Finally, write the name of the person to Contact. All this must be covered by a rectangular box. Let's look into an example to understand this format.
The question is :
You are the Principal of Delhi Public School, Ahmedabad. Draft an advertisement for a newspaper under the column-Situation Vacant inviting application for the post of English Teacher in your school.
 
1. First step is to write the heading. As the principal is offering a job, the heading will be: Situation Vacant
2. Next comes the actual content, Here you need to add the qualification, experience, salary, male or female preference, and key skills in not more than 50 words. So, the content will be something like this : Wanted an English teacher, male or female for our School, Qualification: B.
Ed with minimum experience two years, Fluency in English speaking is a must, with good Grammar and writing skills. Salary negotiable. Apply within one week with a detailed resume. 3. Last come the name and contact details of the person.
Contact: The Principal, DPS, Ahmedabad : xyz@dps.com Finally, draw a rectangular box around the advertisement. So, this is an example of Classified Ads. As there are different kinds of ads you have to mold your heading and content based on the question. Now, I am giving you an exercise to practice.
The question is : You are the Principal of Government Engineering College, Mumbai. Draft an advertisement for a newspaper under the column-Situation Vacant inviting application for the post of Librarian in your College. That's all in this video.
Let's quickly revise what we learned in this lesson. First, we understood what is an advertisement.
An advertisement (often called an ad) is the promotion of a product or service. Advertisements are majorly done in newspapers and magazines, over radio or television, or in today's world on digital platforms like Facebook, youtube, Instagrams, There are mainly two kinds of advertisement, 1. Classified Ads: used by the general masses to promote or use services. 2. Commercial or Display Ads: done by leading manufacturers, establishments, organizations to promote their product or services.
Next, we understood the seven types of Classified Ads mainly asked in exams, 1. Situation Vacant 2. Situation Wanted 3. Lost and found 4. For Sale 5.
To Let 6. Accommodation wanted 7. Matrimonials Then, we understood the format of classified ads. It includes, 1.
Heading 2.content of the ad. 3. contact person It is wrapped inside a rectangular box. We understood this format with the help of an example. And Finally, I gave you an exercise to practice.
That’s all in this video. Thank you for watching the video, if you have any questions or suggestions please write in the comments section, if you liked it. Please hit the like button. Do share the video, So, others can learn, and do subscribe to the channel to get regular updates about the course All the best for your upcoming exams. We will meet in the next video.
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