Best Email Marketing Software

Best Email Marketing Software
- What's the best Email Marketing Software right now in 2020? Well, after testing all the best email services and even running our entire business on over five of the leading options. In this video, we're gonna step through our top recommendations, covering everything that you need to look out for when you're deciding which is the best email marketing platform for you. Hi, it's Justin Brown here from Primal Video, where we hope you grow an audience and scale your revenue with online video. If you're new here, make sure you click that subscribe button and all the links to everything we mentioned in this video, you can find linked in the description box below.
So let's jump into it.
Now there's a ridiculous amount of options when it comes to email marketing platforms. Deciding which one to go with is not a simple decision and choosing the wrong one can mean a ton of work migrating between them down the road. So we've spent a ridiculous amount of time trying and testing old deleting options, and we are constantly researching and retesting so that we can keep up with the latest features and the changes across the board. So in this video, I'm gonna be sharing what we've learned from all of that research and how we got to our current top recommendations and what you need to know to choose the right Email Marketing Software for you right now.
And on top of that I'm also gonna share with you a link to the recording of a free workshop that we ran, stepping through how we organically convert over 30% of our new YouTube subscribers over to our email list, every month completely automated. That training is super thorough and it even includes a walkthrough on how to set up each of our recommended email platforms as well. So make sure you stick around for that one. Okay, so getting to the options, as we've said, there's a lot of them out there and some of these platforms you've likely already heard of. You've got things like MailChimp, Active Campaign, AWeber, Drip, Infusionsoft, ConvertKit, GetResponse, Constant Contact, Sendy and there's a lot of others as well.
So we've tried and tested most of these and we've even run our entire business in various times on several of them. We actually started running our business on MailChimp, then we moved to AWeber and ConvertKit, Drip, Infusionsoft, and ActiveCampaign. And from all of that, our top two picks and our recommendations right now are ActiveCampaign and ConvertKit. Now both of these are our two standouts for different reasons, and they are the best options that we've found for the vast majority of users.
So we look for the best in class for specific use cases.
So you might be a power user or even an intermediate user right now but maybe a power user one day, someone is looking for something that is scalable longterm, something that's not gonna hold them back or something they're going to hit limits in. And those users are looking for something that will likely do everything that they ever need to do. Or the other use case is someone that's just after the simple stuff, basic emails, simple automations, and this use case could really fit in with most of the options that are out there right now. So no matter which one of those use cases or categories you might be resonating more with, our top two picks as I said are ActiveCampaign and ConvertKit. Now both of these are intuitive.
They're easy enough to use.
The interface isn't going to be too overwhelming for an absolute beginner or someone who is more advanced to jump in and to start to get familiar with either one of them. They're both really powerful email marketing solutions with builtin automations as well which is a huge advantage. They've also both got great Customer Support. Now it wasn't that long ago that ConvertKit Support was a lot better than ActiveCampaign Support.
But ActiveCampaign recently has really stepped up and they've even introduced things like a new Support Center here in Australia, which means they've now got more global coverage across different time zones. Now both of these services do run off a subscriber-centric approach, which is what you're essentially paying for each subscriber once or each email address once and then you can add that subscriber or that email address to as many lists or tags as you like. Whereas some of the other services are list-based. So a subscriber, if it's on multiple lists, you're actually paying for that one person or that one email address multiple times based on how many lists it's on.
Now with ConvertKit and ActiveCampaign, there is a slight difference in the overall workflow.
ConvertKit is entirely tagged based, whereas Activecampaign includes both tags and lists, which does add a nice extra layer of options for your subscriber management and your automations as well. So we're gonna dive into ConvertKit and ActiveCampaign in a little bit more detail to help you decide which one is the right one for you and then I'm gonna share my recommendations. Now, ConvertKit also supports some powerful, intuitive automations. It has a simple visual automation builder built in which is great. And it really helps you understand what happens as a user moves through a specific workflow or an automation and it supports pretty much all the basic options that most users will need.
It also has built in basic landing pages. Now I do mean basic landing pages. But this might be enough to get you up and running and it might mean one less platform or one less subscription that you need.
Now ConvertKit does have less features and a lot less pro-level automations and control than active campaign but ConvertKit is also very intentional with what they do with really a no bloat focus. Which is probably gonna create a lot less potential overwhelmed with their users as well without those advanced features.
No one goes to pricing. They do have a free plan that you can start out on. So we just starting to grow your email list and this could get you in on their platform and learning how it all works. But do note that this free plan, it doesn't actually include their visual automation funnels or their automated email sequences. So if you're looking to build out any automations or any email sequences, then you're not gonna have access to this on this plan.
 
So to unlock those features and everything else, you really wanna jump across to their complete plan, which starts at $29 per month for up to 1000 subscribers and the monthly fee scales as your email subscribers scale as well.
So, overall we've got several clients and tons of students that are using and loving ConvertKit. It is easy to pick up. It offers you some great basic automations that you can grow into if you're not there straight out and it doesn't require you to have an IT degree or a full tech team to help you understand it. So now on to ActiveCampaign.
This one's also got a really great interface, but as I've already said, it's got a lot more advanced options, a lot more control and a lot more complexity than ConvertKit.
So it's not as easy to use and it's definitely not as intuitive as ConvertKit. ActiveCampaign does have a built in CRM as well. Now it's definitely not a salesforce competitor. It is really simple, but it does let you manage your customers and track their history and interactions and everything all in the one place.
The email editor in active campaign is a little more clunky. So it does take more work to get the result that you want and to understand how it works, but know that it is really flexible with what you can achieve in that. In regards to the automation side of things, this is really the system seller for ActiveCampaign. It supports everything that ConvertKit can do but so much more as well. So you get far more advanced control and advanced features to really build out pro level and advanced level automations.
So you've got things I've been able to trigger specific actions to add people to a Facebook Custom Audience or to create Custom Webhooks.
They even have the ability to integrate with your website and tracking and all of that sort of stuff too and being able to track events or link clicks back to a specific email subscriber. So super powerful. So there is a huge level of depth in ActiveCampaign. Now it is a platform that is definitely harder to learn than ConvertKit but it will give you way more options as you grow.
Especially if you're someone who's looking at some of these automations and things and just having access to all of these options and features whether you need them right now or not. Now ActiveCampaign doesn't have built in landing pages like ConvertKit does, but it does integrate really well with most of the big services like Leadpages or you can easily link it up to your website as well. So in regards to pricing, you've actually got a few different plans that you can choose from starting at $9 per month for their lite plan which will include up to 500 contacts or 500 subscribers.
But at that price point it actually does give you access to their marketing automation features on that lite plan as well. If you do wanna access to some of the more advanced features like Facebook Custom Audiences, then that's where you want to move up throughout the plans.
But to compare this side-by-side fairly with ConvertKit, they're plan, we're starting at 1000 subscribers. So if we up this now to 1000, then you're at $17 per month here in ActiveCampaign, comparing that back to ConvertKit which we're starting at $29 per month for 1000 subscribers with those automation features in there.
And obviously just the same as ConvertKit, the pricing scales as your email list scales as well. So which one is the best and for who? Well ConvertKit is our go to recommendation for anyone that is likely going to get bogged down in the tech.
Someone that just wants something nice and unintrusive and easy to use. So it's our topic for anyone that's unlikely gonna want any of those complex automations or anything outside of simple email funnels. And that just wants something that will get the job done nice and easy and fast. Whereas we see ActiveCampaign on the other hand is for anyone who's really not fitting that description. It is far more customizable.
There is a huge range of options and features in there offering you incredible amounts of flexibility. And when you stack that up against ConvertKit, all that flexibility definitely adds more complexity. But if automations is a big thing for you and it is for us at Primal Video or you just wanna know that you're really unlikely going to be hitting any limits as you grow and scale with this stuff, then you're gonna love ActiveCampaign.
Now comparing the way the ActiveCampaign actually handles these automations against the likes of something like Infusionsoft or Keep, which has typically been the standard for marketing automation, Active Campaign just makes things far simpler to set up and to manage. And it really is chalk and cheese and ActiveCampaign stands out by a big margin.
So for us we use and love active campaign and we run everything in there from simple email funnels to entire business processes all within ActiveCampaign Even things like right down to managing subscriptions for our primal video accelerator membership. So if you're looking for an Email Marketing System where you're likely not gonna be bumping up against any limitations as you move forward and as you grow with this stuff, then that's where we recommend ActiveCampaign. But for those of you who are just after simplicity, then you'll love ConvertKit.
Now, if it's still not clear for you from this overview which one is the standout for you, then I would suggest just grabbing the trial version of each of them, diving in having a bit of a play around and just taking a look for yourself. And again, links are in the description below.
Now, earlier in this video, I said, I'd also share with you how you could access our Email List Growth Workshop, including all the tutorials and how to set up both ActiveCampaign and ConvertKit to start growing your list on autopilot. These are the exact tactics that we use to grow our email list by over 30% of our new YouTube subscribers, completely organically and on autopilot each and every month. So that is linked on screen now and below in the description as well and I will see you in the next one, cheers..
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