Generate 30 warm LEADS for your business: 10-minute workshop
If you're interested in GENERATING WARM LEADS leads for your business we're going to go into a workshop that's 10 minutes. It's all about something called scorecard marketing it's been working for my business since 2016 generating hundreds of warm leads every single week on autopilot. My name is Daniel Priestley. I'm the author of the book oversubscribed, how to get people lining up to do business with you..
. Let's get started on the 10 minute workshop! I want to show you a bit about how it works just top-line, we launched it in 2016, it's hardly changed since then, and it's always continued to grow year upon year. It's simple but not many businesses are doing it, takes about 15 to 30 minutes to set up a scorecard campaign, it's insanely cheap to run once you've got it up and going, and it's very very consistent.
Recently I asked my Twitter followers what would be the impact of an additional 30 leads per week that are warm and qualified going into your business.94% said that it would be transformational and the difference to their business would be huge, so this is a really important topic.
My background is that I used to run big events to generate leads and its a very very costly way to do lead generation, and we replace that with a scorecard, and the scorecard is an online quiz that people take. It's called the key person of influence scorecard. People answer a series of questions, there's about 40 questions that they answer. There's yes or no questions very simple questions and people go through, they answer the 40 questions and at the end it gives people a report on the screen, and a pdf to their email, telling them how they could at improve becoming a key person of influence.
It scores them on an overall score and some category scores giving people immediate value. But on the back-end it actually gives us immediate value as well. It also asks people if they would like to book a time to talk to our team to improve their score which is a very valuable experience, and then once we do have a call with people what's great is we've got their overall score, we've got how they scored for each of the categories, and how they actually scored for each of the questions as well.
So we've got a great ability to ask the right questions, and this has led to higher converting sales, increased prices, and just a higher volume of people coming through as well. So in the last five years on average each week we've had 113 people in the UK fill in the scorecard, and £20k pounds worth of new business coming in.
In australia we've had 31 people coming through the scorecard each week on average, and $21k coming through. Over the pandemic we did about 3.3 million pounds through the scorecard so it worked just fine through that disruptive time as well. Lots of people have done the scorecard and asked us the question can they get one as well, which led us to creating this software called ScoreApp.
ScoreApp is a piece of software that is a ready-made scorecard marketing campaign it's designed by experts and written by experts so that you can start generating qualified leads in under two hours, well under two hours - probably 15 to 30 minutes.
So scorecards are great because people fill in scorecards, they love filling in scorecards, they answer 10 to 50 questions so that they can see if they're on track with a goal.n And this works often with audiences such as entrepreneurs professionals, fitness enthusiasts, teachers, students, executives, parents, all sorts of people fill in scorecards.
We've got people using this software like Jay Shetty who is a very famous influencer, and author Lewis Howes - he's a great podcaster. Marissa Peer who's a very well-known therapist. But more importantly, thousands of business coaches, financial planners, fitness trainers, lawyers, accountants, all sorts of different people.
Anyone who wants to be able to very clearly highlight a gap between where someone is and where they want to be, and then essentially provide a solution that would close that gap.
Scorecards fit within your overall product ecosystem, they're not your core product, they are what's called a product for prospects. They are one of those products that are freely available to people that they can interact with you at any time get some value and then that leads to a powerful sales conversation so that you can talk to people in a meaningful way about your core product. So let's go and have a look at how easy it is to set up a scorecard marketing campaign. So, what you'll see when you go into a scorecard and into the portal is you'll see all the list of all your scorecards that you've got.
I've obviously set up quite a few here, and if you want, you can just go create scorecard. It gives you the opportunity to set up a scorecard without using a template - you can design and build it yourself from scratch. But i would really recommend for your first one that you use one of our templates that's already written for you.
And it's really really simple so you've got one here called the tax saving score card, the well-being performance scorecard, business financial health check, digital impact score. Let's have a look at this one here the fitness score.
So it measures nutrition exercise and sleep it's got 15 questions already written and it's got a dynamic results page already created.
So you essentially just need to change your logo do any customizations and edits and it's ready to go. Let's have a look. So you use this little build icon, you can edit the questions very easily, there's all the questions there you just hit that edit button and you can put that in your own language if you want, or you can add questions if you'd like to do that as well. It's all pretty self-explanatory.
If you want to you can change the name of these categories, and start building your own scorecard if you want to edit it. The landing page - definitely edit this. You want to add your logo up the top there not our generic logo, you may want to add a little bit about yourself in here, and you might want to change some of these colors to fit your cut your company colors but it's pretty much ready to go.
You could you could launch this from scratch. You may want to add some case studies and testimonials that that you've got from your existing clients.
The results page that the customer sees is already created ready to go once they've taken your scorecard they're going to get an overall score they're going to get some information based on how they scored for diet, fitness, and sleep. And you'll be able to edit this text if you want to based on whether they scored low medium and high. You can also then have a call to action that gets people to have a one-to-one with you if it's appropriate, right. You might set that up so that it only is ready based upon certain scores so that's called dynamic content, and dynamic content basically allows you to have different offers based upon how people score.
So it's all very simple and once you've got someone who's filled in the scorecard.
The leads appear here next to that little person icon you can see people how they've scored, you can see how they've answered the questions, you can export that data to your CRM system, and away you go - you're ready to generate leads, you're ready to start harnessing the power of data, get better conversions, and identify ways to perhaps increase the value that you offer to your clients. It's a game-changing approach just to lead generation, I can't stress that enough. This totally changed things for us, it's given us consistent leads week-on-week, millions in revenue, and it's easy. People love filling in scorecards. We created it once really well in 2016, we haven't really changed it since then and every single week on average we get hundreds of leads coming in which results in millions in sales.
So very simple, to get started, all I would like you to do is we're going to give you a link, and the link is a special link that is available for today. So you will be able to create an account it'll be totally free for 30 days and for 30 days you can test whether this works for you so what you'll be able to do is use the templates, launch the scorecard campaign, get some leads, do some edits, play around with the software all completely free of charge. You've got full access to the platform and all the features and functionality, you'll also have a challenge called the 30 leads in 30 days challenge. If you can complete 30 leads in 30 days you get some books, you get some courses on marketing, some great little prizes there. Behind the scenes you'll have Leigh and Rebecca who are going to be allocated to this challenge to support you if you've got any questions at all there's a little help button Leigh and Rebecca will pick that up ASAP and support you and help you to get your scorecard all set up nice and easily.
We've got video training, we've got an online group a community group where you can join on Facebook if you want to and see how people are using scorecards, you can watch inspiring videos on our youtube channel, you can see what people are saying about scorecards - they absolutely love it as a game-changer for their business. Okay, so I hope you enjoyed that introduction to scorecard and quiz marketing if you want to get started with ScoreApp you just need to click the link set up a free trial account and start playing around with some of those templates. Very rapidly you'll be able to see all the features and advantages and marketing benefits for your business and if you need any help or support the team is waiting so they can help you get set up and ready to go. I hope you generate lots of warm leads this week, all the best.
Thanks for your visit!
https://youtu.be/mAWYuCImWdg
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